Microsoft introduces Apple-like tours of Windows 7

Microsoft has introduced some product tours of Windows 7 in action, similar to Apple's guided tours.

Long Zheng spotted them on Microsoft's Windows 7 site as the company ramps up it's marketing of Windows 7.

In all of the videos, Latika Kirtane, product manager for Internet Explorer, stars once again. According to Zheng, Kirtane was the star of Microsoft's infamous Songsmith marketing video. The Windows 7 videos have a similar feel to those that Apple uses every time it has a new product to demonstrate. They are both informative and knowledgeable but do not come across as purely just marketing.

There are 4 videos currently published which we have included below, they are a good hint at Microsoft's marketing plans for Windows 7.

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59 Comments

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MICROSOFT we are not dumb****s like apple users, so, please don't treat us like we are. Thats all.

We do not need every little thing explained to us like the apple users enjoy.
We do not need 1 minute tips. Mac 1 minute tips make me laugh "Let us take a look at how we can use expo'se to speed up our work" - yes lets, what expos'e again, man, im such a ****ing moron...oooo i see, thats the one that makes the window look pretty....wow, lets do that one again, wow macs are cool after all....

Seriously microsoft, stop this now! we don't need your help, the dumb****s buy macs anyway, seriosuly, i beg you, i don't want my hard drive filled with helpful tips from ********s!!

Tommy DW said,
MICROSOFT we are not dumb****s like apple users, so, please don't treat us like we are. Thats all.

We do not need every little thing explained to us like the apple users enjoy.
We do not need 1 minute tips. Mac 1 minute tips make me laugh "Let us take a look at how we can use expo'se to speed up our work" - yes lets, what expos'e again, man, im such a ****ing moron...oooo i see, thats the one that makes the window look pretty....wow, lets do that one again, wow macs are cool after all....

Seriously microsoft, stop this now! we don't need your help, the dumb****s buy macs anyway, seriosuly, i beg you, i don't want my hard drive filled with helpful tips from ********s!!

Lol, Much?

Kirtane was the star of Microsoft's infamous Songsmith marketing video
huh... she doesnt turn up anywhere in that singing video?

The one that has the extensive stuff about Media Center is funny, you can see the time go ahead by 20 minutes at some point.

They did a good job. These videos will certainly impress many. Me, not so much. With the exception of start menu search, I don't use anything she mentions.

I think they're trying to cover up the fact that they're too lazy to change the icons - look at the start menu, it's nothing but programs with new icons

Wow, they're still using the RC or Beta, look at the official Windows 7 Theme in the themes manager, still has the betta fish wallpaper.


Actually I think they're using the Beta, the old vista games icon is still there in another part of the video.

Seems kinda cheap in comparison to Apple's Guided Tours, but still nice to see.

Production wise, not info

freeza said,
Isn't Latika from Slumdog Millionaire? Boy, she's came up in the world!

lol, i watched tha tmovie last night and lol'ed when I saw Latika walk out. Musta used Jamal's money to come to America

Anyone else notice Halo appearing in the video about Windows games? I'm assuming that's Halo 3 finally be released on Games for Windows. Anyone able to confirm?

(or am I wrong and it's actually Halo 1 or 2 being shown?)

"Send feedback"
If you look close after when "she" connects to a network. You'll se that it stands "Send feedback"
Also, I noticed that some of the buttons are larger. Is that just the Youtube player?

Of course it wasn't going to, Thurott (and possibly others) were way off mark with that forecast. It's now too late for any user interface changes to take place, bug fixes are the only thing that might still happen.

Think the point is that they wouldn't be producing demonstration videos for Windows 7 launch using a different UI/theme than what's actually going to be used! Hence, a UI and/or theme change is very unlikely.

These will be helpful to some people who have no clue about PC's..

...most normal Windows users will find these useless. Glad to see they are heading in the right direction.

Ricardo Gil said,
You're joking right? Most users are clueless as hell. This will help the majority, not us who roam the forums...

so true, except that i dont really "roam" forums

warwagon said,
Wait.... can't I do web slices with IE8 in Vista? Can't I correct Red Eye in the photo gallery with vista also?

yeah but the picture fixing tools arnt included in windows 7 sadly

Ridlas said,
yeah but the picture fixing tools arnt included in windows 7 sadly

So in Vista they are included, in windows 7 I have to downloading, hence not a feature of windows 7?

java2beans said,
"Apple-like"? How come everything that Microsoft does is claimed to be "Apple-like?"

"You asked, and we listened" and That was in just the first 15 seconds.

Tom W said,
I knew someone would ask why they are Apple-like but if you can't see that then maybe you need to watch them both....

I can't really see much similarity beyond the fact they are both demos of an operating system - it's not like they copied Apple.

FoxieFoxie said,
Is this Apple invented quote? [google]%22You+asked,+and+we+listened%22&hl=en&safe=off&client=opera&rls=en&hs=Upz&num=30&start=150&sa=N[/google]

See nothing related to AAPL


Jesus Christ. You people need to stop taking these things soooo seriously, and stop looking for some deeper meaning behind the choice of words when there clearly isn't one. Describing something as "Apple-like" in the tech world is much more effective than calling something "EQuanimity Holiday Bookings-like", isn't it?

Tom W said,
I knew someone would ask why they are Apple-like but if you can't see that then maybe you need to watch them both....

Without a point of comparision, I'm not seeing it. Links?

But Neowin isn't...

No. The Neowin audience primarily consists of 14 year old Microsoft fanboys who back into a corner and start frothing at the mouth as soon as someone posts something complimentary or even vaguely positive about Apple products. Unfortunately.

Chicane-UK said,
No. The Neowin audience primarily consists of 14 year old Microsoft fanboys who back into a corner and start frothing at the mouth as soon as someone posts something complimentary or even vaguely positive about Apple products. Unfortunately.

lol good thing im not one of those kids