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Microsoft introduces Apple-like tours of Windows 7

Tom Warren   on 29 June 2009 - 15:48 · 59 comments & 11604 views

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Microsoft has introduced some product tours of Windows 7 in action, similar to Apple's guided tours.

Long Zheng spotted them on Microsoft's Windows 7 site as the company ramps up it's marketing of Windows 7.

In all of the videos, Latika Kirtane, product manager for Internet Explorer, stars once again. According to Zheng, Kirtane was the star of Microsoft's infamous Songsmith marketing video. The Windows 7 videos have a similar feel to those that Apple uses every time it has a new product to demonstrate. They are both informative and knowledgeable but do not come across as purely just marketing.

There are 4 videos currently published which we have included below, they are a good hint at Microsoft's marketing plans for Windows 7.








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(13 replies) #1 java2beans on 29 Jun 2009 - 15:54
"Apple-like"? How come everything that Microsoft does is claimed to be "Apple-like?"
#1.1 simon360 on 29 Jun 2009 - 16:00
Because it gives people something to relate to.
#1.2 Tom W on 29 Jun 2009 - 16:05
I knew someone would ask why they are Apple-like but if you can't see that then maybe you need to watch them both....
#1.3 FoxieFoxie on 29 Jun 2009 - 16:20
Tom W said,
if you can't see that then maybe you need to watch them both....


Why? Is this exam or news site?
#1.4 kheldorin on 29 Jun 2009 - 16:31
It's hard to relate when many haven't gone through the Apple tour.
#1.5 +warwagon on 29 Jun 2009 - 16:34
java2beans said,
"Apple-like"? How come everything that Microsoft does is claimed to be "Apple-like?"


"You asked, and we listened" and That was in just the first 15 seconds.
#1.6 FoxieFoxie on 29 Jun 2009 - 16:54
warwagon said,
"You asked, and we listened" and That was in just the first 15 seconds.


Is this Apple invented quote? http://www.google.com/search?q=%22You+aske...&start=150&sa=N

See nothing related to AAPL
#1.7 Matt Hardwick on 29 Jun 2009 - 17:23
Tom W said,
I knew someone would ask why they are Apple-like but if you can't see that then maybe you need to watch them both....

I can't really see much similarity beyond the fact they are both demos of an operating system - it's not like they copied Apple.
#1.8 +what on 29 Jun 2009 - 18:44
FoxieFoxie said,
Is this Apple invented quote? [google]%22You+asked,+and+we+listened%22&hl=en&safe=off&client=opera&rls=en&hs=Upz&num=30&start=150&sa=N[/google]

See nothing related to AAPL

Jesus Christ. You people need to stop taking these things soooo seriously, and stop looking for some deeper meaning behind the choice of words when there clearly isn't one. Describing something as "Apple-like" in the tech world is much more effective than calling something "EQuanimity Holiday Bookings-like", isn't it?
#1.9 FoxieFoxie on 29 Jun 2009 - 19:36
If you are writing for ww audience, then no.
#1.10 +what on 29 Jun 2009 - 20:33
But Neowin isn't...
#1.11 Dashel on 29 Jun 2009 - 21:44
Tom W said,
I knew someone would ask why they are Apple-like but if you can't see that then maybe you need to watch them both....

Without a point of comparision, I'm not seeing it. Links?
#1.12 +Chicane-UK on 29 Jun 2009 - 21:50
But Neowin isn't...


No. The Neowin audience primarily consists of 14 year old Microsoft fanboys who back into a corner and start frothing at the mouth as soon as someone posts something complimentary or even vaguely positive about Apple products. Unfortunately.
#1.13 metheweirdo on 30 Jun 2009 - 07:36
Chicane-UK said,
No. The Neowin audience primarily consists of 14 year old Microsoft fanboys who back into a corner and start frothing at the mouth as soon as someone posts something complimentary or even vaguely positive about Apple products. Unfortunately.

lol good thing im not one of those kids
#2 Ridlas on 29 Jun 2009 - 15:57
@java2beans because all the cool kids are doing it

Last edited by Ridlas on 29 Jun 2009 - 16:08
#3 kevcampbell on 29 Jun 2009 - 16:13
cool videos
(1 reply) #4 artfuldodga on 29 Jun 2009 - 16:21
not so apple-like, my smug senses aren't tingling

Last edited by artfuldodga on 29 Jun 2009 - 16:27
#4.1 epple on 30 Jun 2009 - 15:30
Hahahha, exactly what I was thinking. No douche-bagery in these videos.
(4 replies) #5 Pupik on 29 Jun 2009 - 16:25
What Apple video tours?
#5.1 cabron on 29 Jun 2009 - 16:36
Pupik said,
What Apple video tours?


This:

#5.2 Tom W on 29 Jun 2009 - 16:38
cabron said,
This:


haha, good one
#5.3 artfuldodga on 29 Jun 2009 - 17:05
lol *facepalm
#5.4 djesteban on 30 Jun 2009 - 02:49
I am speechless
Though, one thing's for sure. He's a "special" human with a "special" touch
(4 replies) #6 +warwagon on 29 Jun 2009 - 16:38
Wait.... can't I do web slices with IE8 in Vista? Can't I correct Red Eye in the photo gallery with vista also?
#6.1 Ridlas on 29 Jun 2009 - 16:53
warwagon said,
Wait.... can't I do web slices with IE8 in Vista? Can't I correct Red Eye in the photo gallery with vista also?


yeah but the picture fixing tools arnt included in windows 7 sadly
#6.2 +warwagon on 29 Jun 2009 - 17:54
Ridlas said,
yeah but the picture fixing tools arnt included in windows 7 sadly


So in Vista they are included, in windows 7 I have to downloading, hence not a feature of windows 7?
#6.3 vette on 29 Jun 2009 - 21:43
I though I can search in Vista too.
#6.4 artfuldodga on 30 Jun 2009 - 10:28
yes, but search is a little more refined... could also search in previous windows versions
(2 replies) #7 darkmanx21 on 29 Jun 2009 - 16:38
These will be helpful to some people who have no clue about PC's..

...most normal Windows users will find these useless. Glad to see they are heading in the right direction.
#7.1 +Ricardo Gil on 29 Jun 2009 - 17:39
You're joking right? Most users are clueless as hell. This will help the majority, not us who roam the forums...
#7.2 metheweirdo on 30 Jun 2009 - 07:38
Ricardo Gil said,
You're joking right? Most users are clueless as hell. This will help the majority, not us who roam the forums...

so true, except that i dont really "roam" forums
#8 Examinus on 29 Jun 2009 - 17:18
Doesn't Latika sell Swedish furniture?
(3 replies) #9 Apogee on 29 Jun 2009 - 17:27
So these videos pretty much confirm the Aero theme and taskbar will not make a surprise change in the RTM.
#9.1 adam.mt on 29 Jun 2009 - 18:27
Of course it wasn't going to, Thurott (and possibly others) were way off mark with that forecast. It's now too late for any user interface changes to take place, bug fixes are the only thing that might still happen.
#9.2 Jimmy422 on 29 Jun 2009 - 21:30
They're still using the Beta/RC. Look at the themes.
#9.3 adam.mt on 30 Jun 2009 - 18:10
Think the point is that they wouldn't be producing demonstration videos for Windows 7 launch using a different UI/theme than what's actually going to be used! Hence, a UI and/or theme change is very unlikely.
#10 MarkusJ on 29 Jun 2009 - 18:04
"Send feedback"
If you look close after when "she" connects to a network. You'll se that it stands "Send feedback"
Also, I noticed that some of the buttons are larger. Is that just the Youtube player?
(1 reply) #11 adam.mt on 29 Jun 2009 - 18:28
Anyone else notice Halo appearing in the video about Windows games? I'm assuming that's Halo 3 finally be released on Games for Windows. Anyone able to confirm?

(or am I wrong and it's actually Halo 1 or 2 being shown?)
#11.1 dafin0 on 29 Jun 2009 - 22:53
na thats halo 2 vista.. really strange that they are showing that
(2 replies) #12 freeza on 29 Jun 2009 - 18:29
Isn't Latika from Slumdog Millionaire? Boy, she's came up in the world!
#12.1 Mike415 on 29 Jun 2009 - 18:45
freeza said,
Isn't Latika from Slumdog Millionaire? Boy, she's came up in the world!

lol, i watched tha tmovie last night and lol'ed when I saw Latika walk out. Musta used Jamal's money to come to America
#12.2 rakeshishere on 29 Jun 2009 - 22:32
Windows 7 is awesome. Jai ho !!
(1 reply) #13 Quikboy on 29 Jun 2009 - 20:51
At least she doesn't sound smug or elitist.
#13.1 toadeater on 30 Jun 2009 - 05:21
Quikboy said,
At least she doesn't sound smug or elitist.


She sounds like someone trying to sell me something.
#14 Xero on 29 Jun 2009 - 20:55
Seems kinda cheap in comparison to Apple's Guided Tours, but still nice to see.

Production wise, not info
#15 Jimmy422 on 29 Jun 2009 - 21:30
Wow, they're still using the RC or Beta, look at the official Windows 7 Theme in the themes manager, still has the betta fish wallpaper.


Actually I think they're using the Beta, the old vista games icon is still there in another part of the video.

Last edited by Jimmy422 on 29 Jun 2009 - 21:43
#16 red77stars on 29 Jun 2009 - 21:35
So i suppose there are no new icons.
#17 oreo1986 on 29 Jun 2009 - 22:18
1 month guys!! and all ur questions may be answered
#18 rakeshishere on 29 Jun 2009 - 22:31
A windows 7 user here, but sorry to say that these videos are crap compared to guided tours from Apple
(2 replies) #19 Koki.v3 on 29 Jun 2009 - 23:17
Is it possible to download that wallpaper from the vids somewhere?
#19.1 Jimmy422 on 30 Jun 2009 - 01:24
Koki.v3 said,
Is it possible to download that wallpaper from the vids somewhere?

Google "Windows 7 harmony wallpaper".
#19.2 Koki.v3 on 30 Jun 2009 - 09:42
Thank you~
#20 Jimmy422 on 30 Jun 2009 - 02:01
I think they're trying to cover up the fact that they're too lazy to change the icons - look at the start menu, it's nothing but programs with new icons :/
#21 Lepton on 30 Jun 2009 - 04:14
They did a good job. These videos will certainly impress many. Me, not so much. With the exception of start menu search, I don't use anything she mentions.
#22 hotdog963al on 30 Jun 2009 - 12:32
Nothing in any of these videos impresses me in any way.
#23 Ambroos on 30 Jun 2009 - 15:18
The one that has the extensive stuff about Media Center is funny, you can see the time go ahead by 20 minutes at some point.
#24 carmatic on 30 Jun 2009 - 17:08
Kirtane was the star of Microsoft's infamous Songsmith marketing video
huh... she doesnt turn up anywhere in that singing video?
(1 reply) #25 Tommy DW on 01 Jul 2009 - 14:26
MICROSOFT we are not dumb****s like apple users, so, please don't treat us like we are. Thats all.

We do not need every little thing explained to us like the apple users enjoy.
We do not need 1 minute tips. Mac 1 minute tips make me laugh "Let us take a look at how we can use expo'se to speed up our work" - yes lets, what expos'e again, man, im such a ****ing moron...oooo i see, thats the one that makes the window look pretty....wow, lets do that one again, wow macs are cool after all....

Seriously microsoft, stop this now! we don't need your help, the dumb****s buy macs anyway, seriosuly, i beg you, i don't want my hard drive filled with helpful tips from ********s!!
#25.1 PureHeart on 05 Jul 2009 - 19:30
Tommy DW said,
MICROSOFT we are not dumb****s like apple users, so, please don't treat us like we are. Thats all.

We do not need every little thing explained to us like the apple users enjoy.
We do not need 1 minute tips. Mac 1 minute tips make me laugh "Let us take a look at how we can use expo'se to speed up our work" - yes lets, what expos'e again, man, im such a ****ing moron...oooo i see, thats the one that makes the window look pretty....wow, lets do that one again, wow macs are cool after all....

Seriously microsoft, stop this now! we don't need your help, the dumb****s buy macs anyway, seriosuly, i beg you, i don't want my hard drive filled with helpful tips from ********s!!


Lol, Much?

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