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Bing takes a little more market share from Google

Brad Sams   on 01 July 2009 - 16:36 · 61 comments & 5978 views

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Microsoft's newest search engine, Bing, has gained a little more traction in the fight against Google's web search dominance. Bing took an 8.23% cut of US web searches for the month of June which is up from Microsoft's previous search engine which served only 7.81% percent of searches for May.

Microsoft is refusing to let Google win the online search wars and is promoting Bing with online and television advertisements. Microsoft is still investing heavily and the latest rumor is that it still considers partnering with Yahoo as a viable option to gain a stronger foothold in the search engine market.

Despite the small gain for Bing it is still trailing Google who took 78.48 percent of searches in the same time period. One contributing factor that keeps Google on top is that its innovative approach to incorporating its searches into email and other clients keeps users coming back to the search engine giant.

Despite still trailing far behind, Microsoft is committed to the long term viability of Bing. As Microsoft continues to try and take more market share from Google expect to see Bing incorporated into more Microsoft products.

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(4 replies) #1 bob_c_b on 01 Jul 2009 - 16:55
Don't attribute Google's dominance to adwords, but instead their far better results. The Live/Bing algorhythm is still lacking and in most cases deliver fewer or lower quality results.
#1.1 burnblue on 01 Jul 2009 - 17:14
far better


Not really.

Google may be subjectively better for some queries, but there is no reason but loyalty to argue "far better".

Most of the responses I've seen so far are "Bing is OK/impressive/equal, but I
m fine sticking with Google." Basically, when given two equal search engines, they stay loyal to Google until something forces them to use Bing instead.
#1.2 GP007 on 01 Jul 2009 - 18:04
I've been using Bing since it went open and the results it's given me have worked out to my needs.

I believe many people have that bias going though, and that's something you can't beat.

If at some point Bing or w/e gives better results I see the argument being "Bing is good but google is good enough or just as good for me." And so on.
#1.3 Ksquare on 01 Jul 2009 - 19:07
bob_c_b said,
Don't attribute Google's dominance to adwords, but instead their far better results. The Live/Bing algorhythm is still lacking and in most cases deliver fewer or lower quality results.


Results are subjective.
Talking about quality yahoo! delivers the most accurate results, but poor marketing and it's lack of innovation are the reasons why it's lacking behind google.

I find Bing and msn irritating bcoz of the fact that they have been designed for high bandwidth users. Unwanted Video ads popping up every time you search or go to any article.
#1.4 Jugalator on 01 Jul 2009 - 19:46
To me, Google's results are actually quite a bit better.

http://blindsearch.fejus.com/
(4 replies) #2 Rolith on 01 Jul 2009 - 17:09
I'm going to have to disagree... I haven't had any issues with anything i've searched for on bing... the one reason it hasn't replaced my browser bar search, though, is the built in mini-calculator that google offers. :-P bing had that I'd never touch google again. As far as I'm concerned the search engines are on par with each other... it's all about interface at this point outside of page-to-page specifics...

between bing's related searches, video search (Which DESTROYS google's on pretty much every level from results to interface to speed) and the tabs for "references" that automatically take you to wiki,and other web-based encyclopedias... it's just a better experience for me.
#2.1 andrewbares on 01 Jul 2009 - 18:01
Bing DOES have a calculator. Try it out, its quite nice.
#2.2 Rolith on 01 Jul 2009 - 23:42
yes, but it dosn't auto-suggest from the browser-search automatcally... type in 10+4= in google and it autosuggests 14, bing it dosn't
#2.3 jahanbin on 02 Jul 2009 - 00:06
Actually it does do autosuggest as well. And Bing (ahhem live) had the calculator way before google did.
#2.4 +DonC on 02 Jul 2009 - 10:21
Rolith said,
yes, but it dosn't auto-suggest from the browser-search automatcally... type in 10+4= in google and it autosuggests 14, bing it dosn't

It does for me.
(2 replies) #3 Deathray on 01 Jul 2009 - 17:33
One thing that sucks on Bing... news

It is freaking horrible, maybe it's because I'm in Canada, but it's useless for me.
I also don't like it when it adds in results for what it thinks i'm searching for, rather than just showing the results i'm asking for
#3.1 Ksquare on 01 Jul 2009 - 19:07
Deathray said,
One thing that sucks on Bing... news

It is freaking horrible, maybe it's because I'm in Canada, but it's useless for me.
I also don't like it when it adds in results for what it thinks i'm searching for, rather than just showing the results i'm asking for


+1
#3.2 Ksquare on 01 Jul 2009 - 19:07
........ double post ..........
(6 replies) #4 J400uk on 01 Jul 2009 - 17:36
I think its higher because people like myself are trying out Bing to see what it is. When they realise its rubbish, they go back to Google, and this will show in next months market share.
#4.1 andrewbares on 01 Jul 2009 - 18:02
And about half of those people will realize that Google is rubbish.
#4.2 GP007 on 01 Jul 2009 - 18:07
Yet, it's not rubbish at all. At first the same thing was said at the start and then everyone was like "it'll drop next week!" Well look, next week and more has passed and it's still going up. If next month turns around and it's gone up yet again, I'll be looking at what new things people will come up with then.
#4.3 Harbinger on 01 Jul 2009 - 20:41
J400uk said,
I think its higher because people like myself are trying out Bing to see what it is. When they realise its rubbish, they go back to Google, and this will show in next months market share.


Care to let us know why you think bing is rubbish? I can claim that product/service X is rubbish, if I don't support my motion I'm yet another troll in the endless sea of internet trolls.
#4.4 toadeater on 02 Jul 2009 - 01:54
J400uk said,
I think its higher because people like myself are trying out Bing to see what it is. When they realise its rubbish, they go back to Google, and this will show in next months market share.


MS is also bombarding the media with Bing ads right now. It's like they know if Bing can't beat Google now it's all over for MSN/Live/Bing/BBQ, so I think they're throwing everything they have left at Google. It's not going to work. The search engine with the best results is always going to win in the end, and that search engine is Google.

If Bing truly had more relevant results than Google it might make some difference, but it doesn't really. The "decision engine" thing is hype, and people know it is.

The real question is why can't MS get better search results than Google? What's Google's magic, and why can't MS, or anyone else, figure it out?
#4.5 cakesy on 02 Jul 2009 - 03:06
Harbinger said,
Care to let us know why you think bing is rubbish? I can claim that product/service X is rubbish, if I don't support my motion I'm yet another troll in the endless sea of internet trolls.


I have found Bing to be ok for some things, but completely uselss for others. For example, I searched for "top rss feeds" on bing, and the results were useless, it just listed a bunch of sites and there rss feeds. Doing the same search on google returns a bunch of sites with lists of the top rss feeds in various categories. Try it, it still fails. I don't know what Microsoft are doing, but for a lot of searches it just isn't working, whereas google works everytime I have tried it. I found wolfram to be a better decision engine than bing.
#4.6 cakesy on 02 Jul 2009 - 03:18
Harbinger said,
Care to let us know why you think bing is rubbish? I can claim that product/service X is rubbish, if I don't support my motion I'm yet another troll in the endless sea of internet trolls.


Another one, reported in a story elsewhere, someone likes bing and was looking for the bing blog, talking about updates. So they searched on bing for "bing blog", and it did not give them the correct details. They had to go to google to get to the bing live search blog - what a joke.

Microsoft does something to the results, whereas google produces mostly raw results (removing the spam of course). This is where bing fails.
#5 Pharos on 01 Jul 2009 - 17:45
I like Bing, but I love those instant search recommendations when you're typing for something in the toolbar, and Bing comes up with fewer of those recommendations, which is a deal breaker for me unfortunately. Bing's search results are still very good though, so I use it from time to time.
(7 replies) #6 Bryanhoop on 01 Jul 2009 - 17:48
I like the live video previews, but I really feel that this market share thing is due to Bing being the default search engine in IE8.
#6.1 darkmanx21 on 01 Jul 2009 - 17:52
Yeah, I kind of agree. Overnight, everyone got switched to Bing..

It's always good to see healthy competition.
#6.2 GP007 on 01 Jul 2009 - 18:08
That doesn't stop from people using or changing it to google if they want. It does sound like a valid reason but if time goes on and it keeps gaining market share, that won't hold water anymore.
#6.3 y_notm on 01 Jul 2009 - 18:38
Live Search was the default for IE before bing, and IE marketshare has been steadily dropping. Neither of those account for a rise in Bing marketshare, so people must be switching from somewhere else.
#6.4 Bryanhoop on 01 Jul 2009 - 20:11
GP007 said,
That doesn't stop from people using or changing it to google if they want. It does sound like a valid reason but if time goes on and it keeps gaining market share, that won't hold water anymore.


I'm posting from personal experience but I know more than a few IE8 users that would have no idea/not care enough to change it. In fact, the majority of people that would change it are on alternate browsers, where Bing is not the default search engine.
#6.5 +DonC on 02 Jul 2009 - 10:34
Bryanhoop said,
I like the live video previews, but I really feel that this market share thing is due to Bing being the default search engine in IE8.

I really get tired of this kind of claim. Nothing has changed.

If your OEM has set your default search engine to Google, then it will remain your default search engine. All the laptops I've had have been like this and no amount of installing/reinstalling of Internet Explorer will make Live or Bing the default search engine.

MSN/Live/Bing is only ever your default search engine if you chose it or your installed from media in which it was already the default and you have not changed from it.
#6.6 Bryanhoop on 02 Jul 2009 - 15:37
DonC said,
I really get tired of this kind of claim. Nothing has changed.

If your OEM has set your default search engine to Google, then it will remain your default search engine. All the laptops I've had have been like this and no amount of installing/reinstalling of Internet Explorer will make Live or Bing the default search engine.

MSN/Live/Bing is only ever your default search engine if you chose it or your installed from media in which it was already the default and you have not changed from it.


Fresh installs. It is the default. And most people don't change the default. Ever library computer I've ever used had Live Search as the search engine.
#6.7 +DonC on 02 Jul 2009 - 16:38
Bryanhoop said,
Fresh installs. It is the default. And most people don't change the default. Ever library computer I've ever used had Live Search as the search engine.

I was disputing that installing IE8 over IE7 changes your default search engine, which you seemed to imply was the cause for the market share jump.
#7 +dead.cell on 01 Jul 2009 - 17:51
Personally, I think Google's site just needs a bit of a refresh. Other than that, CustomizeGoogle addon for Firefox is more than enough together.
#8 Elite_graphix on 01 Jul 2009 - 17:51
I am yet to actually use Bing for a search. Google is not only the default search engine in firefox/i.e for me but also in my brain.
#9 andrewbares on 01 Jul 2009 - 18:04
Bing needs to have Custom Search for websites. I have to use Google for my web site's search
#10 Growled on 01 Jul 2009 - 18:12
I like Bing and use it for general searches. For specific searches I still get better results with Google.
(2 replies) #11 cjbreisch on 01 Jul 2009 - 18:18
Bing beats Google hands down. No contest.

As an example, try the following:
Kerry Wood - Bing
Kerry Wood - Google

Not only does Bing put the information about his last three starts right up top, but the sidebar with links to stats, bio, etc. is amazing.

I've removed Google from my search engine list.

#11.1 Intelman on 01 Jul 2009 - 19:28
Woo, the Indians. How disappointing they are
#11.2 ccoltmanm on 02 Jul 2009 - 02:14
This is a good post, good evidence. Bing is indeed better for a number of people, sports fans for example.

Good post!
#12 j0sh097 on 01 Jul 2009 - 18:59
At the moment the only reason I use google over bing is that I like the query suggestions better. If it weren't for this (I use it a lot at work) I'd switch over to bing since I like its feel better for some reason.
#13 mwpeck on 01 Jul 2009 - 19:09
Its kinda mixed with me....I tried that blind-trial thing back when it was posted (it showed results from Bing, Yahoo and Google and you picked the ones most relevant) and a few times in a row I picked google results out of it. But trying it now it is much more feature complete than google. Google is still king for searches IMO but Bing is fun to mess around with every now and then.

I like Bings video previews, their never-ending images (loads more as you get close to the end instead of having multiple pages) which works wonders for people like my father who prefer to search using images instead of searching websites that match his text, the main thing I dont like about their images search is its sorting features. Yes it has more than google, but it often shows me 4xx by 6xx images or something of the sort when I select to show my Large images. I dont know about you guys, but on a 1920x1200 monitor, 400x600 is not a very large image at all.....its quite small and should be at the highest, classed at a medium sized image.

That being said I still prefer google but I will attempt to test out bing more in the near future to see how it compares to general searches when I am looking for something (likely search for something on google, then go to bing and see if I can find the same or at least similar topic under bing using the same search terms).
(1 reply) #14 Intelman on 01 Jul 2009 - 19:28
Google is a habbit that is simply too hard to break. No way really. Unless I alter my hosts file to point www.google.com to www.bing.com
#14.1 jahanbin on 02 Jul 2009 - 00:08
I remember reading the same thing about altavista.com. where are they now?
#15 nbtc971 on 01 Jul 2009 - 20:30
Man I continue to be amazed at the lines drawn in the sand over Microsoft and everyone else. What is the deal with so many of you people? Just because Microsoft makes it doesn't make it crap, i.e. Windows 7. And just because Microsoft made it, doesn't make it great, i.e. Windows ME.

Google has been great for me but when I used the blind browser search tool, Bing came out slightly ahead. I still use Google however out of habit. Bing isn't 'rubbish' just because you don't like Microsoft. The only rubbish are those who write something off because they feel as though a particular company can't do anything right, whether it's Microsoft, Apple, etc. All of these tools serve a purpose and your OPINIONS are no better than anyone elses, including those who disagree with you.
#16 Admodieus on 01 Jul 2009 - 21:15
I've actually made the switch over to Bing. I like the interface a lot more, and it's light years ahead of Google for doing shopping, with the product comparisons and cashback.
(3 replies) #17 Soldiers33 on 01 Jul 2009 - 21:19
i like bing a lot and have it as my default serach engine. but the problem with bing is that you cant really ask questions as you can on google
#17.1 jahanbin on 02 Jul 2009 - 00:09
Have you tried? Example?
#17.2 jahanbin on 02 Jul 2009 - 00:09
Have you tried? Example?
#17.3 cakesy on 02 Jul 2009 - 03:14
jahanbin said,
Have you tried? Example?


http://www.bing.com/search?q=Have+you+trie...m=QBLH&filt=all

You see, results are completely useless to this conversation.

My problem with Bing is that it tries to interpret what you are asking too much, which works on some cases, and not on others.
#18 acido00 on 01 Jul 2009 - 21:25
Bing is my default searcher for my IE
and Google for Firefox.

#19 daniel_rh on 01 Jul 2009 - 21:32
I like bing but for general things, for specific things it's not as good as google. For example, searching specific things like electronic parts, datasheets, etc.. It's sucks!
#20 xx9e02 on 01 Jul 2009 - 21:36
I've left Google for my general searches as well, I simply find Bing more appealing to use. Although, Google is still my primary for its other services
#21 Brian Jackson on 02 Jul 2009 - 01:37
The real question is, why would I ever use Bing? when Neowin already has everything I need
#22 superhuman on 02 Jul 2009 - 01:54
bing image and video search is indeed awesome, and superior to any available search engine
#23 ixne_hombre on 02 Jul 2009 - 03:02
Been using Bing as default lately, cant say either Bing or Google is overall better - the quality of the search results really seems to depend on what is searched for - neither engine is simply better. Google generally returns more results, but they don't always feel relevant. Bing results are generally fewer, but seem more relevant - but, with fewer results, wonder if some key results were missed.
Bing: -Love the text preview to the right of the returned results, image search "feels" a bit better since it is all on page (just dont like paging...).
Google - autocomplete seems to be more intelligent.

Bing is a big improvement over Live in terms of usability and relevance - give it 6 months or a year, and it should improve. Google has had many years to mature, so with time, Bing will hopefully close the gap.
If anything, should be a win-win regardless of which engine you prefer - the potential for competition between Bing & Google can only lead to improvements in either or both.
#24 CL114C0777498D on 02 Jul 2009 - 03:45
the logo is AWFUL. it looks really cheap, and completely puts me off the brand. everything else about the site looks clean and pleasant, i don't know wtf happened with the logo. yes, i am a superficial person, but that's what i care about. i wish they'd just improved/remade live search, and kept that brand/logo, the bing branding seems pointlessly separate.
(1 reply) #25 SteelToast on 02 Jul 2009 - 04:58
BING + Made by Microsoft = Rubbish
Google search + Made by Google = Excellent and fast
#25.1 C_Guy on 02 Jul 2009 - 05:25
Blind brand loyalty at its finest.
#26 C_Guy on 02 Jul 2009 - 05:27
The only reason I switched to Bing is because the results finally deliver. It looks and functions better than Google but I still use Google if Bing can't find what I need within the first couple pages.

Microsoft finally has search done right. Great job.
#27 x-byte on 02 Jul 2009 - 06:37
Each time I try Bing I have to go back to Google to find what I am looking for. With Google the first result is almost always correct. With Bing I would use a lot more time to find it.

The translator in Bing is awesome though. I will definitely use that instead of Google's.
(1 reply) #28 nunjabusiness on 02 Jul 2009 - 11:58
I quit "g00gling" things when Bing was released and have never looked back.
I also love the Bing commercials - hilarious.
#28.1 cakesy on 03 Jul 2009 - 02:44
So what is it about Bing then? What made you change over from Google to Bing, but not Windows live.

I enjoyed the vomit commercial, but they seemed to have pulled it.
#29 HalcyonX12 on 02 Jul 2009 - 14:05
That's not a big increase for the huge marketing push that they made, and the big deal about the name change.
#30 WillC on 02 Jul 2009 - 16:22
I think the argument between the two searches is purely a matter of personal taste. That said, the majority of the near-80 percent of users who choose Google probably have not found much of a reason to flat-out make a switch to Bing. The June results reflect the initial wave of marketing and buzz that came with the launching. While it's definitely a plus to see increase as well as a Google decrease, the telling numbers will come in the coming months when the buzz dies down a bit and people get over the test phase.
Maybe people will like what they are seeing and convert and bring along friend and/or new search users and this is just the first step to something great for Microsoft. But as of right now, we don't really know. I think everyone, including the folks at Microsoft understand that if they are going to make a significant dent in the Google hold, they will have to make serious innovations and make them before Google has a chance to respond. It's tough to get people out of their comfort zone but there are a lot of ideas spawning in the search field and most can be adapted to these top-tier engines.
I'd also like to say that for those interested in trying different searches, check out www.eZanga.com for a pretty nice meta-search experience that is gaining popularity and improving its service.

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