Last week, Microsoft released some ads for Internet Explorer 8 that were intended to provide a "tongue-in-cheek look" at some of the new features of the browser. Unfortunately for them, there were those that weren't quite so happy watching a woman vomit, and as the Wall Street Journal reports, they've been removed.The title for the ad was "O.M.G.I.G.P.", or for those not quite down with acronyms, "Oh My God I'm Going To Puke". It featured a man happily sharing his laptop with his partner; to her horror, he was viewing some generic revolting website (yes, whilst sitting at the table with his loved one), and thus, much projectile vomiting ensued. On him. After he slipped on it. It's truly worrying as to how, or why, a company would release such an ad, but the truth is that it happened and hopefully Microsoft are wiser from the experience. If you didn't catch the ad, we've included it below (keep in mind it'll probably be taken down soon).
A spokesperson for Microsoft said that, "While much of the feedback to this particular piece of creative was positive, some of our customers found it offensive, so we have removed it." This video has had Technologizer raise the question: is this the worst tech ad ever made?
darn worst than their Songsmith ads
Last edited by Calum on 04 Jul 2009 - 09:14
Meanwhile could you imagine ANY other marketing team come up with this? Apple??
It would be even more more hilarious if family was from "The Brady Bunch" 1970's TV series.
Last edited by Calum on 04 Jul 2009 - 09:37
So it's at least realistic, for once.
I vomit too when I see it being used. The best and truest advert they ever made.
A very clever one. I'd never heard of this ad until it was banned.
CNET had the article up there about a week ago when the ad was released. There's like 3 other ads that they made too, btw, and they all have this similar "humor" to them. I LOLed.
and
lol funny ad
Boy, Superman got fired from delivering Pizza's to now having to sell Microsoft's products! Still don't sell.
Oooooooooooooooooookay.
what? ......
lol?!
But for an Internet browser? Please tell me it doesn't have to do with how IE displays pages, because it's more IE who makes me puke all the time, not following the standards
But for an Internet browser? Please tell me it doesn't have to do with how IE displays pages, because it's more IE who makes me puke all the time, not following the standards
Try paying attention to the ad. It's made quite clear why the woman is puking (and it was amusing).
But for an Internet browser? Please tell me it doesn't have to do with how IE displays pages, because it's more IE who makes me puke all the time, not following the standards
Try paying attention to the ad. It's made quite clear why the woman is puking (and it was amusing).
There is enough ambiguity to suggest a drive-by malware infection from which IE suffers perennially caused the pornographic allusion. Only at the end does superman(dean cain) try and rationalise the response; which is odd because every browser I know of already supports private browsing in some form or another. Not only but also, this is highly suggestive that the private browsing mode's only function is to hide salacious activities when there are many moralistic applications of the technology.
Last edited by liberatus_sum on 03 Jul 2009 - 00:15
Firefox was the last to get Private Browsing, but yea, all of them have it now. Not everyone knows that they can watch porn without leaving traces though.
Opera doesn't have it yet
Exactly, I dont think most of these people understand marketing.
Except when the product is IE.
Is it just me or is it a coincidence that this advert comes out at a time when it's under investigation by the EU and will most probably be forced to include competing browsers with the OS? This further reinforces the notion that IE only now has to compete / market itself because it can't ship its browser as the default, and thus has lost its monopolistic advantage (at the least in europe). A more significant vindication of the EC's decision could not be found.
Is it just me or is it a coincidence that this advert comes out at a time when it's under investigation by the EU and will most probably be forced to include competing browsers with the OS? This further reinforces the notion that IE only now has to compete / market itself because it can't ship its browser as the default, and thus has lost its monopolistic advantage (at the least in europe). A more significant vindication of the EC's decision could not be found.
No more of a coincidence than that said EU investigation mysteriously began right before they were going to release a new browser.
the washington blog rant is based on a rant from another blog / tech site.
At least it spares them from the vomits.
lol, indeed.. It's pretty much an "open goal" for them.. This won't be the last time we saw vomits and IE
Wasn't on TV.
Upchuck in movies or TV: fine
Upchuck in commericals: offensive to some?
Last edited by rm20010 on 03 Jul 2009 - 01:02
wow.....
Last edited by rm20010 on 03 Jul 2009 - 01:02
I would not mind seeing more.
-Spenser
MS marketing is cracking up. Making an ad like this is just disturbing. Imagine them pitching this in the boardroom?
MS cubicle drone: ... yes and then she will explosively vomit green vomit all over the room.
Steve Ballmer: Genius. Absolute genius. We need to go big with this. Vomit is going to be the new Google! The kids love vomit! Bill's going to flip when he hears this. Where's my iPhone, I gotta call him up right now...
Since I don't have a fetish that would make my partner want to puke all over me, I guess I don't need Internet Explorer 8. That's what this ad says to me.
Crayon drawings from pre-schoolers could sell Internet Explorer better than this.
Since I don't have a fetish that would make my partner want to puke all over me, I guess I don't need Internet Explorer 8. That's what this ad says to me.
Crayon drawings from pre-schoolers could sell Internet Explorer better than this.
I'm with you on that. It's fine to show off new features in ads, but new features that most of the browsers have these days... doesn't work as well in my eyes.
Not as funny as the Family Guy ipecac scene, but hey...
That was funny, but I agree, that shouldn't be on TV. Also, what an idiot for browsing pr0n whilst his wife is at the table!
Ahh, okay, thanks for correcting me
Your spelling of ridiculous is worse...
Although that really long bleeped out URL was funny
Can anyone here lip-read?
"I have gritting rage!!" (banging on the laptop)
(Superman walks out) "Do your grandparents experience gritting rage? Or G.R.I.P.E.S? They're probably using an outdated browser. Upgrade them to IE 8 and cure their gritting rage"
(grandpa notices him) "How did you get in my house?"
(Grandson answers) "He's Dean Cain, he lives in our chair"
lol, cuz in the other ads, Dean's always talking in this one chair, u should just watch them.
Yeah I think you've hit the nail on the head there. When you're promoting something there's no such thing as bad publicity.
Thing is, there's plenty of guys out there who know enough about a PC to find porn, but not enough to know how to cover their tracks. Ads like this tap right into their deepest fears. If they cut out the barfing they could run something similar on TV and push IE8 quite well to those guys.
Actually, people are laughing and talking about the commercial. Marketing +1 for Microsoft.
anyone for Cillit-Bang or Head-On, to name but a few?
The whole idea of it i think, is to put across that IE is really amasingly safe to use.
I loved that advert though. Shame that sopme people could be offended by that. It's only stomach acids, jesus christ people! I mean are you offended by your child or friends puking? no cause not! so why get all ****ed about this advert. Get a bloody grip, it's funny....even if a little ott, but far from offencive
I admit it does look like the girl is giving him a "roman shower" (look it up) but still, who cares?
On to the ad, will it work? NO, (snipped) I think the point they're trying to put across is that I.E. is somehow safer to use? who knows. (snipped).
Peace!
Last edited by rm20010 on 04 Jul 2009 - 05:18
Last edited by Calum on 03 Jul 2009 - 11:26
Awesome. That's a score!
"Oh My God I Just Puked"
sick puke fetish marketing team :X
:p
hmmmmm i think i still with manually deleting the history myself on crome
Anyway, I thought the ad was funny, I need to find that site again to watch more of those ads.
PC: I am feeling sick... I have this feeling like lava trying to escape from my gut!
Mac: That is probably the all new Internet Explorer 8, we don't have that problem anymore as Microsoft figured Mac users never wanted Internet Explorer anyway.
PC: *pukes* Yeah, I think with that last batch of standards adjustments they threw in Job's old liver for the ritual.
Mac: WOW.
PC: Internet Explorer tastes funny...
Ballmer doing a goatse in a tv ads?
A corporation like MS would never 'accidentally' make an add like this..
good job, everyone in my office loved it!
It has associated Bing with vomit and made MS a laughingstock. You call that a success?
Um, yeah... Bad publicity to you is great publicity to someone else. It puts the brand infront of faces that it would not have been otherwise. You start getting the effect of "I am tired of those stiff shirts telling me what I cannot find funny, this is different man!"
Do not forget, the generation coming into power now is the one that made the "JackA$$" empire popular (modified it by name incase the filter system picked it up, its the name of a show so I assume its not worthy of a warning.)
About the worst English speaking advert I've ever seen.
Gross.
Whoever thinks this is funny IMO need to re-asses their reactions. Nervous laughter?
QFTW
And what was that website... hairyvagina????meat.com??? Ok, my lipreading sucks XD
That is the problem, if the "real world" actually cared about Bill Gates and Seinfeld now, those commercials would have been a hit. They tanked quite fast and yes they served the same purpose of getting people to talk about it, it quickly died down. It had no "wow" power or anything that made it stand out. Its like watching two rich old men talk about who pays more taxes (or the least.)
Like I said above, "normal people" are growing towards shock factor. You will spend more time looking at a mangled car wreck than at a new car lot while driving by. One says WOW while the other says "meh."
Well you just lost the right to comment...
This obviously a viral ad and was intended to be over the top and gross and then to be pulled. Now it's been pulled more people will see it than ever and it will be a success.
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