Teenagers spend money on game consoles, movies and music concerts while ignoring newspapers. At least that's what Matthew Robson, a 15 year old intern at Morgan Stanley is saying according to Bloomberg. He was asked by Morgan Stanley's European media analysts to report on what he and his peers look for in the information-entertainment industries. The result was " one of the most clearest and most thought-provoking insights we have seen", analysts say. "Teenagers are consuming more media, but in entirely different ways and are almost certainly not prepared to pay for it," Morgan Stanley analysts Edward Hill-Wood, Patrick Wellington and Julien Rossi said.
Statistics by a PEW study show that "19% of online adults age 18-24 have used twitter or something like it".
Robson's insights include:
- Teenagers don't twitter. They dislike intrusive advertising on billboards, television and the Internet and they are willing to chase content and music across platforms and devices.
They do not listen to the radio, and prefer music from websites that stream music for free and allow them to choose their songs. They are very reluctant to pay for music, and most have never bought a CD.
Newspapers and other print media are not popular, while movies and music concerts remain popular.
They go to the movies quite often although it's not about the film, but the experience and getting together with friends.
Teenagers from higher-income families use iPods, while those from lower-income families use mobile phones to listen to music
99% of teenagers use a mobile phone to listen to music.
They watch less live television because of online services that allow them to watch shows at anytime.
What's hot: Anything with a touch screen, mobile phones with large capacities for music, portable devices that can connect to the Internets and really big television sets.
What's not hot: Phones with black and white screens, clunky brick phones, devices with less than ten-hour battery life and anything with wires.
I read newspapers,
I've paid for music and CDs,
I don't twitter because it's a pile of absolute crap and I don't want to know when someone bitches about myspace or takes a crap,
I don't use my phone to listen to music,
I don't ever to to movies,
I listen to the radio,
I hate concerts,
I hate TV and 90% of stuff on them
I CANNOT STAND TOUCH SCREEN,
I love my nokia 3315 and I'd NEVER use wireless internet..
*****ing idiots that came up with this crap
most of these facts are true for me. And for a lot of my friends
True for me and all of my friends.
I read newspapers,
I've paid for music and CDs,
I use Twitter
I don't use my phone to listen to music.
I rarely go to the cinema, mostly rent DVDs.
I listen to the radio,
I haven't been to a concert yet, 12th September!
I don't hate TV, but most stuff is boring.
I love touch screens.
I love my Motorola K3 and would use wireless internet with a laptop. I love my wired mouse and keyboard though (Sidewinder and Comfort Curve 2000).
*****ing idiots that came up with this crap. True but for the average teenager most of these are right. Hardly any of my friends use twitter.
I read newspapers,
I've paid for music and CDs,
I don't twitter because it's a pile of absolute crap and I don't want to know when someone bitches about myspace or takes a crap,
I don't use my phone to listen to music,
I don't ever to to movies,
I listen to the radio,
I hate concerts,
I hate TV and 90% of stuff on them
I CANNOT STAND TOUCH SCREEN,
I love my nokia 3315 and I'd NEVER use wireless internet..
*****ing idiots that came up with this crap
What is it you hate so much about wireless msuic?
Also, you sound like a boring fart
Anyway, to amend my above post:
*wireless internet?
It's absolutely true. Teens today are just as ignorant as they have always been. They do not use the internet to learn, they use it for entertainment, sexual networking, and drug deals. Oh and they use it to cheat in school. The only news kids pay attention to is celeb gossip.
And wireless internet? Why do I not use it?
Well I do on my ipod, it's not my access point. Point proven.
And wireless internet? Why do I not use it?
Well I do on my ipod, it's not my access point. Point proven.
[twitter]Hahahaa, I just laughed, THANKS![/twitter]
What? Really?
Here are some more:
Pagers
Amigas
Barcode Battlers
CRT Monitors
Wait, teens don't think that chicks fall into the "What's Hot" section? Really?
I'm 23 and I've brought a CD - but not for about 5 years or so. I don't think it's unrealistic to assume people who were 12 5 years ago and are 17 now have never brought a physical CD.
He didn't say an album... just a physical CD.
I doubt there's much in it between the % of teenagers that regularly buy CD's and those who buy via iTunes or Amazon etc.
no... no it isn't.
If people don't want to pay for their content then we don't have a future that involves content. Well unless some governmental entity produces it all I guess :|
Same with content. I'm not prepared to pay £12 for a CD Album of 10 tracks - half of which I don't want. I'll borrow a copy from a mate, pay £5 to a dodgey guy for the top 40 albums on a couple of DVD's or just get a copy off the Internet. However I will see bands that I really like live in concert. If I really like a band and heard the album round a mates or something I might buy it. Last night I brought an album from Nokia's online store via my phone for £8. I've listen to all the songs before (Flight of the Conchords!) so knew that I liked all the tracks therefore I brought it. Although that's rare!
I have never "brought" any Jimmy Carr DVD, but I have quite a few of his sets from BitTorrent. Yet I've also got tickets to see him live in September and I've seen him live twice before. I'm also seeing Chicane live in December. (Brought 2 of his 5 albums. Rest were P2P).
I'll spend money, and I don't expect anything for completely nothing... but long are the days when I'll drive to my nearest large town, pay to park, get the CD I want from HMV, queue to pay, hand over nearly £15, drive back home only find out that the only track I like is the only one the artist has released.
I'll pay for live concerts (which can be expensive at £25 a pop, plus transport, plus accomodation etc.), and I'll pay £40 for a XBox360 game. I'll spend money on XBLA and pay for my Gold subscription. I'll get a T-Shirt at most live gigs I go too. I pay for (most) PC games via Steam.
Why? Because I think they provide me good value for money.
Content isn't just CD sales. Downloads and live concerts are the future. 10 years and albums could easily be forgotten completely and physical media could be dead for music. People can stream music from the Internet for free, and can download any track they like for 50p a pop without DRM.
The fans and people who would go out and buy the old fashioned CD will see the live tour and buy merchandise to make up for it.
Music artists have realised there is very little money in selling albums / songs as it was a few years back.. it is now all about going to see them live. This is part of the reason why there has been an EXPLOSION of festivals in the last 5/6 years..
When I was a teenager I had no job and no allowance. I didn't like to ask my parents to buy things for me. When Napster first hit, of course it was huge - I was suddenly freed from the radio (or more appropriately, recording tapes from the radio, and recording tapes from movies and videogames). I started discovering all kinds of neat music, and for the first time in my life I ventured into a CD store based off of my own interests to find the full CDs. Yet the prices (~$12-15 for a CD back then) were too high for a jobless, broke teenager who didn't want to ask his parents for money. Back then, you could have classified me as someone who didn't want to pay for the stuff, but still wanted it.
Things changed dramatically once I was in college and found a job. I still found CDs to be a waste of money (except for used CD stores that sell some CDs for $1 or $3), because there was too much fluff that I didn't care to hear. But I began to use the iTunes Music Store, preferentially seeking songs there instead of going to a P2P service.
I'd imagine that trends in piracy rely heavily on the individual's income (specifically, whether there is any or not). Teenagers with no job have the free time to chase down poorly labeled songs that may or may not be complete - I'm surprised that many pirate. On the other hand, working adults with income and less free time are probably going to buy, as long as they don't perceive what they're buying as being too big of a ripoff. And the greater your income (and the less your free time), the less likely you're going to feel that you're being ripped off, I find.
I will never use it.
What we have here is a failure to read the article, and some random anger.
Teenagers don't twitter. They dislike intrusive advertising on billboards, television and the Internet and they are willing to chase content and music across platforms and devices.
I use Twitter. Adverts? Depends on the quality and how much it catches me.
They do not listen to the radio, and prefer music from websites that stream music for free and allow them to choose their songs. They are very reluctant to pay for music, and most have never bought a CD.
I listen to the radio, infact, I'm waiting for the Zune HD for HD Radio.
Newspapers and other print media are not popular, while movies and music concerts remain popular.
I read the newspaper every day, in-fact, I have RSS feeds of Neowin and CNN...and yet I still like movies and music concerts.
They go to the movies quite often although it's not about the film, but the experience and getting together with friends.
I don't go that often, but I agree on the experience and getting together with friends...but the movie does kinda matter.
Teenagers from higher-income families use iPods, while those from lower-income families use mobile phones to listen to music
Are you #$^##@ kidding me? "Higher-income"? I'm like, in the lower-middle, I use my 2nd Generation Zune 80GB for my music fetishes. My friends, from the same class, as you would like to state us, use Zunes, phones, and iPods.
99% of teenagers use a mobile phone to listen to music.
All of my friends, including me, either use a Zune, iPod Touch or iPhone.
They watch less live television because of online services that allow them to watch shows at anytime.
I prefer, live, because I'm "watching with the world".
What's hot: Anything with a touch screen, mobile phones with large capacities for music, portable devices that can connect to the Internets and really big television sets.
Yea yea, touch screens and all that are cool. But the UI, usability and price matter.
What's not hot: Phones with black and white screens, clunky brick phones, devices with less than ten-hour battery life and anything with wires.
Hmm. So I guess my friend's iPod Touch's that last for 5 hours with medium backlight listening and playing videos aren't hot?
Last edited by Southern Cross on 14 Jul 2009 - 20:27
well at least the "99% of teenagers use a mobile phone to listen to music." statement doesn't really apply to us teens in korea. All because of stupid monopolies by mobile service providers... srsly. -_-;;
I use my phone as an 'Ipod" Never thought I would actually, but having a 3.5mm jack is just so much more better. Heck, my iPod nano broke a month back due to being sweat on to death from running, and instead I jusst picked picked up a cheap 512MB player and armband for $15 for running and use my phone for everything else.
Or do you guys expect that kids go see movies to capture the essence of adulthood in Woody Allen films?
99% of teenagers use a mobile phone to listen to music.
Errr...
So then 99% of families are low income families?
Incidentally, the 4 years' difference could be the difference between those who used to buy CDs and those who grew up in time for iTunes e.t.c.
EDIT: LOL, "portable devices that can connect to the Internets", cos everybody loves internets
Last edited by smooth_criminal1990 on 15 Jul 2009 - 08:39
I use twitter, as do a fair amount of kids at my school. I listen to the radio every night while doing homework, and buy music online and have bought CDs every now and then. I read the newspaper every time I get a chance. I go the movies to see a movie, not just to hang out with mates. I'm from a lower-income family and use my Creative Zen (MP3 Player) to listen to music. The statistic about 99% of teenagers using mobiles to listen to music is utter bullcrap! Most of kids that I know listen to music on their mp3 players, and most would have no clue on how to put music on their phone. I watch TV every now and then, I do prefer online downloads, but mostly watch shows on TV. And the what's not hot list is a list probably most people of any age agree with.
I don't know why this 15 year old is given any promotion considering they clearly have no idea, and made no attempt to find a proper statistical standing.
*adds to list* "15 year old kids who think they can make up statistics about ALL teenagers that clearly makes no sense can't see past their own lives to realise not everyone in the world thinks the same way as he does"
I use twitter, as do a fair amount of kids at my school. I listen to the radio every night while doing homework, and buy music online and have bought CDs every now and then. I read the newspaper every time I get a chance. I go the movies to see a movie, not just to hang out with mates. I'm from a lower-income family and use my Creative Zen (MP3 Player) to listen to music. The statistic about 99% of teenagers using mobiles to listen to music is utter bullcrap! Most of kids that I know listen to music on their mp3 players, and most would have no clue on how to put music on their phone. I watch TV every now and then, I do prefer online downloads, but mostly watch shows on TV. And the what's not hot list is a list probably most people of any age agree with.
I don't know why this 15 year old is given any promotion considering they clearly have no idea, and made no attempt to find a proper statistical standing.
*adds to list* "15 year old kids who think they can make up statistics about ALL teenagers that clearly makes no sense can't see past their own lives to realise not everyone in the world thinks the same way as he does"
Ahem ... and you're not guilty of this too?
You're disputing his stats by pointing out your experiences, while at the same time condemning him for (in your eyes) only basing his stats off his experiences.
So who's correct? I don't know, but I'd put more money on the guy with access to Morgan Stanley's data.
"99% of teenagers use a mobile phone to listen to music."
Where in the heck does that figure come from? I know of nobody who uses their mobile phone to listen to music!!
Commenting has either been disabled on this article or you are not logged in. Click here to login or register, its free!
Note: Anonymous commenting is disabled in order to keep the quality of responses to a high standard.