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Microsoft launches OneApp for feature phones

Tom Warren   on 25 August 2009 - 07:50 · 10 comments & 3919 views

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Microsoft has announced OneApp, a new software application that enables feature phones to access mobile apps like Facebook, Twitter, Windows Live Messenger, amongst other popular apps and games.

Feature phones are mobile phones that are capable of running some apps but that lack the capabilities of smartphones. Old phones and phones found in emerging markets are deemed "feature phones". According to Microsoft more than half of the people in the world own mobile phones but many struggle to access popular mobile applications.

"Microsoft OneApp will be able to help people do things they could not do before with their feature mobile phone -- anything from paying their bills to helping diagnose their health issues or just staying connected with friends and family," said Amit Mital, corporate VP at Microsoft. Microsoft is partnering with Blue Label Telecoms of South Africa for the new technology. Blue Label Telecom's "mibli" service in South Africa will be the first to offer users access to OneApp. Mibli subscribers in South Africa will be able to use Facebook, Twitter, and Windows Live Messenger. In addition, developers can also create additional apps.

To keep the phone running quickly and efficiently, OneApp has a small footprint (150KB) and its apps are even smaller (about 30KB). OneApp also includes a cloud service to deliver applications as they are needed. This means users can store and access their apps without needing to store them on the phone.

OneApp runs on most feature phones that support Java. The following phones are currently supported:
  • Nokia - 3555, 5320, 6300, 6500, 6600, E50, E51, E63, E65, E66, E71, N70, N72, N73, N78, N80, N81, N82, N85, N95, N96
  • Samsung - U900 Soul
  • Sony Ericsson - C510, C902, C905, G705,K610i, K800i, K805i, T650i, W200i, W580i, W595, W660i, W980

For more information on OneApp please visit Microsoft's OneApp site.

Post a comment · Send to friend Comments · There are 10 additional comments
#1 Mikee4fun on 25 Aug 2009 - 08:05
Pretty cool, but no wmo? WTF...
(3 replies) #2 Ambroos on 25 Aug 2009 - 08:55
Trying out right now, will provide you guys with some screenshots in a minute or ten!

Nvm, south-africa only

I think I managed to install it ^^

Last edited by Ambroos on 25 Aug 2009 - 09:07
#2.1 Ambroos on 25 Aug 2009 - 09:18
Ambroos said,
Trying out right now, will provide you guys with some screenshots in a minute or ten!

Nvm, south-africa only

I think I managed to install it ^^


Nevermind anyway, it's something else. That Mibli thing they partnered with is everything but professional.
#2.2 Owenw on 25 Aug 2009 - 10:11
Ambroos said,
Ambroos said,

Trying out right now, will provide you guys with some screenshots in a minute or ten!

Nvm, south-africa only

I think I managed to install it ^^


Nevermind anyway, it's something else. That Mibli thing they partnered with is everything but professional.

Where did you get it?
#2.3 Ambroos on 25 Aug 2009 - 10:53
Owenw said,
Ambroos said,

Ambroos said,

Trying out right now, will provide you guys with some screenshots in a minute or ten!

Nvm, south-africa only

I think I managed to install it ^^


Nevermind anyway, it's something else. That Mibli thing they partnered with is everything but professional.

Where did you get it?


I tried registering on the Mibli site and that worked and everything, could even download the Mibli app, but that app isn't exactly what OneApp should have been and I can't find any reference to OneApp anywhere... If you want I could show some screenshots of the Mibli app?
(2 replies) #3 liemfukliang on 25 Aug 2009 - 11:50
Nice to see it support $40 old Nokia 6600. The strange thing is beside the old Nokia 6600, all is expensive. The cheapest 6300 is $140. What the use for it? In Developt country eating is a luxury one, that why they spend more $100 for HP (handphone)? Microsoft should targetting something like Nokia 2323 or 2330 the chepest Nokia series 40 or other cheap HP.
#3.1 Conjor on 25 Aug 2009 - 14:22
Its most likely a hardware issue, not an issue of slapping a few more names of phones to their supported list. Some phone most likely don't meet the minimum specs for all the programs that this offers.

Would you say the same about Windows 7 and the fact that it doesn't support a 386 with 4 MB of ram?
#3.2 Ambroos on 25 Aug 2009 - 20:26
liemfukliang said,
Nice to see it support $40 old Nokia 6600. The strange thing is beside the old Nokia 6600, all is expensive. The cheapest 6300 is $140. What the use for it? In Developt country eating is a luxury one, that why they spend more $100 for HP (handphone)? Microsoft should targetting something like Nokia 2323 or 2330 the chepest Nokia series 40 or other cheap HP.


It works on the Sony Ericsson W200i so it will run on all low-end Sony Ericsson phones. They all run almost the same OS so it won't be a problem. The only hard thing you might have to tackle is the installer download since it will probably refuse for other phones. Still, this is easy to fix with a direct link etc. Not being supported doesn't mean it doesn't work.
#4 protocol7 on 25 Aug 2009 - 14:38
Sounds pretty cool. It'll be nice to try it on my w705 whenever they release it.
#5 M_Lyons10 on 25 Aug 2009 - 20:59
This is a pretty good idea... Microsoft has really been on their game lately... I wonder how long before they roll this out world wide for feature phones...

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