Apple stores are known for their clean, modern, and user friendly layouts. What is also now known is that these stores can be picked clean by robbers in under 31 seconds. At the Sagemore, New Jersey Apple Store, a brick, 5 people and 31 seconds later 23 MacBook Pros, 14 iPhones, and 9 iPods were stolen while the security guard was away.The video, attached below, shows how the thieves managed to ransack the store; it's amazing that Apple does not even use standard laptop locks to hold down their laptops. Apple does use a type of Ethernet cable that when unhooked produces a loud audible alarm.
The store is staffed by a security guard but clever timing and knowing Apple's security procedures allowed the thieves to get in and out before the guard had a chance at stopping them.
The thieves made the entire operation look very easy and may start a string of Apple store robberies. Don't be surprised though if Apple does change its policy in the near future to require laptop locks and other enhanced security measures.
















No, it's my local news channel....
That news channel is a complete joke, the way they sensationalise such a trivial story. Everything has to be the most important and exciting thing ever. I can't believe people still watch this rubbish.
It's funny how they go on about their "precision" and how they're "pro's". Yeah it takes a real pro to throw a brick through a window.
No, the precision part was how they were able to grab almost every display device and leave before the security guard even got back.
You must live in the ghetto!
I think so too, is just too suspicious that we went to take a dump and came back right after they left.
also, i think they didn't wear gloves, they touched the stands so they can search for fingerprints
Unfortunately the chances that 1 of the 5 has a record is very high I'd guess.
Almost any federal or state license requires fingerprints.
Yea like umm... "It was a sanctioned penetration test to see if someone could break into an Apple store."
also, i think they didn't wear gloves, they touched the stands so they can search for fingerprints
Except for that there were probably thousands of other prints there as well.
What the hell has this got to do with Apple, what do they have to try and downplay? Do they have to make an apology because there store was robbed?
As we can see, all genuises were at the bar.
hehehe.
hehehe.
The Find My iPhone is not going to work because these iphones has not been used before. Which mean they are brand new.
hehehe.
Maybe Apple could still find them if the phones are ever turned on? I mean... its not like you have to have the phone in front of you to install the "Find my iPhone" feature. Its all done remotely. If Apple knows what serial numbers were stolen they could probably figure it out I would imagine.
Apple might already have this feature enabled, you know, in case they get stolen.
Have you ever been to a store where they are showing off a product, and it is not already on. These phones are already ON, what it needs is for them to switch them all off.
Last edited by Minimoose on 04 Sep 2009 - 08:34
Now sure it is a good commercial for them. Not sure that they need the advertising.
lmao
good one
ROFLMAO
I know its wrong, but you have to admire their sheer audacity.
"Check out how savvy these guys were to use masks, knowing there'd be cameras!! Wooooooooow!"
I know, what a joke. They are trying to make out that these are some master criminals, just come back from robbing the crown jewels from the tower of london. maybe not as useless as your average criminal, but you could already tell that because they hit a mac store and not a dell shop.
I would have to agree that the way they reported it was stupid.
Yeah, but this is Apple we're talking about. Form over function. Tempered glass might not have been 'pretty' enough.
lol, anyway they will have to sell them (I doubt they are willing to keep them all). Do these display iphone's need activation through iTunes? Can't apple check the serial number and get their mobile phone and then their details? (it's apple they probably won't have legal problems to stall them)
wonder if apple has a remote kill thing on their laptops like hijack this or something bios level for in store displays
All in all that was a surprising record lol
All in all that was a surprising record lol
Can get power adapters cheap for laptops online....so its no big deal really..ebay has a bunch of them.
All in all that was a surprising record lol
Great point, becuase we all know it is impossible to get the power adapters separate. I know of no (ebay) place that actually (ebay) sells them to you real cheap (ebay), and especially one (ebay) that delivers to your (ebay) door.
I must admit that techbeck made a wrong statement.
It took them some whooping 31 seconds to rob the store while Mac OS can be hacked in less than 10.
Expect m_lyons to come along in a sec as well, with exactly the same comment. How refreshing to come here, and here the same stuff, every day.
Sure, a proper bolt clipper can cut those like nothing but it would have taken them at least a minute extra to cut 21 locks - enough for the guard to finish his dump, he came just seconds after they left. (even though i don't think he could have done anything vs 4 guys
Looks like Apple got a taste of their own medicine; they're been ripping off customers for years!
/joke
-_-'
Seriously, I really hope the insurance company doesn't pay for their loss since they didn't even have the BARE MINIMUM protection for those laptops
"Ha, Ha, Ha, Haaaaaa (x21)"
23 MacBook Pros, 14 iPhones, and 9 iPods.
That was indeed rather impressive.
Mac: Hi, I'm a stolen Mac.
Mac: Yeah, well, it's a very limited sale.
LMAO It was a brick! It must have taken loads of practice to get that right! LMFAO
Most would like to buy it
What do they think at these stores? That since their operating systems are "secure" that no one can steal the physical machines?
Like Shadow-XIII said, maybe if they weren't all like 2.5 ounces, the thieves wouldn't have gotten away with so many so quickly.
as for this robbery, that is pretty slick and planned out to the last minute
lol gone in 31 seconds
the reporter should have been a tad less excited about it though, sounded more like he was praising them more than explaining what happened
Why?
Non-tempered glass
Brightly lit store
Apparent lack of alarm upon broken glass
Unbolted laptops
light devices
magsafe!
Bored security guard at 2am
led to such a spectacularly easy Apple robbery. I do enjoy reading the humor on neowin in light of the situation though =D
good job!
The best part to me was the newsman's commentary though... Sooooooooo hokey... LOL
the thieves did that precise and with speed, even if the security guard was there, they don't always scare thieves away, 5 guys vs. 1. that security guard got lucky.
Last edited by Gabe3 on 04 Sep 2009 - 01:13
this has to be a HOAX or a joke. security guard walks out...and it happens right after? and when they leave, he walks back in? right.
Now if they had had locks on all the items they would not have done it in 31sec lol...
But i guess doing that attacks the look of the overall store...
Guess they learned now hehehehe
Look its Superman! No! Its Spiderman!
No everybody! Its the Apple-Store-Robbers! YAY!
Last edited by CarlosMiguel on 04 Sep 2009 - 09:55
Macs are safe now. Not accessible to dirty and annoying appstore visitors ^^
Can't believe they didn't have them locked down!! How stupid. Like asking for someone to try and rip them off.
There's an app for that.
Not just the front door, the entire store was pretty much lacking any security - just like Windows firewall
People make people jealous. Just like people shoot people. The gun (Facebook) is just the tool of choice.
Bachelors degree AND online Computer Science degree
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