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DSGi employees caught insulting customers on Facebook

Sam Alderwick   on 08 September 2009 - 18:38 · 57 comments & 9176 views

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According to articles by the BBC and PC Pro yesterday, employees from Dixons Store Group International (DSGi) reportedly labelled their customers "stupid", amongst other things, in an unofficial Facebook group set up for DSGi staff. One of the posters apparently raised the question of whether or not employees are allowed to "cattle prod" stupid customers, however, many of them posted under their real names, something that may prove costly after DSGi has finished investigating the comments.

Upon being notified about the comments, DSGi said in a statement, "Delivering excellent customer service is at the forefront of everything we do, and so we are very disappointed that a small number of our colleagues have made these comments on a social-networking website."

"We will take the necessary action with any staff found to be acting inappropriately," they added.

DSGi owns numerous well known electronics retailers, including Currys, Dixons and PC World. Although the DSGi employees Facebook group was nowhere to be seen on Facebook at the time, possibly due to the investigation DSGi have now launched, PC World, Currys and several other related groups are still available for all registered Facebook members to see, along with the posts that employees have made.

This isn't the first time activity on a social-networking website has led to action being taken against employees, and many question whether or not that is an acceptable practice by employers. However, what action DSGi takes in the end, based on the fact that the staff and ex-staff insulted customers, remains to be seen.

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(3 replies) #1 CrazyK on 08 Sep 2009 - 19:17
In all fairness most people who shop there are stupid.
Customer service is crap, staff have no idea what they are trying to sell you and the prices are high.
#1.1 cakesy on 09 Sep 2009 - 02:18
CrazyK said,
In all fairness most people who shop there are stupid.
Customer service is crap, staff have no idea what they are trying to sell you and the prices are high.

I agree with this 100%. Most people have no idea what they want, cruise through life oblivious to the world around them. They don't have the time do even the slightest bit of research, and wouldn't understand the big words if they did anyway. Just have enough time to pop into the store, get a new computer, before their favourite tv program starts.
#1.2 EVANK on 09 Sep 2009 - 14:29
I agree as well, I used to say MFI was Made For Idiots but I have not come up with one for PCW...? I Applied for a job with them and filled a questions online and had a test and was advised I had scored 100% and would be interested in an interview because of my vast knowledge and experience. I was interviewed by some dork who thought he knew everything and I tied him up In knots, and embarrased him do much, I was advised they could not employ me because I was over experienced for the position. What a load of CENSORED, I have never paid anybody to maintain my computers I do it all myself.

They are all idiots at PCW Dixons, although I must admit there will probably be one or two who will probably be good but it is a slim chance.
#1.3 leesmithg on 10 Sep 2009 - 05:21
CrazyK said,
In all fairness most people who shop there are stupid.
Customer service is crap, staff have no idea what they are trying to sell you and the prices are high.



True, in most casesd argos and amazon are way cheaper.

I still can't believe people buy cables from their shops, like a 2 metre printer cable for £15, when the local post office is doing the same cable for £2.

B.T. website sells electronics usually cheaper also.

(1 reply) #2 Darkness2k on 08 Sep 2009 - 19:19
I always thought it was the customers insulting the DSGi employees!
#2.1 morphen on 08 Sep 2009 - 19:48
Darkness2k said,
I always thought it was the customers insulting the DSGi employees!


hehe, well, I used to be one (Elkjøp in norway, owned by DSGi), and well, I also thought it was the other way around.
(8 replies) #3 TonyLock on 08 Sep 2009 - 19:22
That because most people are "stupid", most tech support staff will tell you that.
It's not racist to call a black person "black" and nor is it offensive to call a disabled person "disabled". Thus it's actually correct to label idiots as "stupid"; hell what do you think the "i" official stands for in "iMac", I bet you thought it stood for "internet" HUH!
#3.1 teefar on 08 Sep 2009 - 20:07
TonyLock said,
That because most people are "stupid", most tech support staff will tell you that.
It's not racist to call a black person "black" and nor is it offensive to call a disabled person "disabled". Thus it's actually correct to label idiots as "stupid"; hell what do you think the "i" official stands for in "iMac", I bet you thought it stood for "internet" HUH!


Wow... How you thought it was smart to compare "black" to disabled and stupid I will never understand.
#3.2 TonyLock on 08 Sep 2009 - 20:28
You may be dyslexic. i did not call a black person "disabled and stupid".

Anyway, calling something what it is, isn't abusive, it's called being descriptive/honest. Being PC is BS! I'm sure there's a Penn & Teller show about it that will help you to understand.
#3.3 Shadrack on 08 Sep 2009 - 20:30
teefar said,
TonyLock said,
That because most people are "stupid", most tech support staff will tell you that.
It's not racist to call a black person "black" and nor is it offensive to call a disabled person "disabled". Thus it's actually correct to label idiots as "stupid"; hell what do you think the "i" official stands for in "iMac", I bet you thought it stood for "internet" HUH!


Wow... How you thought it was smart to compare "black" to disabled and stupid I will never understand.


Lol. I get his point, and it wasn't like he was trying to say blacks were disabled stupid people... but the phrases did seem to go that way. *sigh* some people can't help but be offensive and other people can't help but be offended.
#3.4 The Stylish Hobo on 08 Sep 2009 - 20:41
teefar said,
TonyLock said,
That because most people are "stupid", most tech support staff will tell you that.
It's not racist to call a black person "black" and nor is it offensive to call a disabled person "disabled". Thus it's actually correct to label idiots as "stupid"; hell what do you think the "i" official stands for in "iMac", I bet you thought it stood for "internet" HUH!


Wow... How you thought it was smart to compare "black" to disabled and stupid I will never understand.


Speaking as a member of the black community, I personally hate it when people do what you just did.

You weren't being racist, but you were the other extreme, over-sensitive.

He did not liken black to being disabled, that wasn't the logic. The logic was if x equals y, then it's not wrong to say x equals y.

Peace.
#3.5 Turion on 08 Sep 2009 - 23:18
teefar said,
TonyLock said,
That because most people are "stupid", most tech support staff will tell you that.
It's not racist to call a black person "black" and nor is it offensive to call a disabled person "disabled". Thus it's actually correct to label idiots as "stupid"; hell what do you think the "i" official stands for in "iMac", I bet you thought it stood for "internet" HUH!


Wow... How you thought it was smart to compare "black" to disabled and stupid I will never understand.


NO WHERE, does he compare blacks to disabled, you are stretching the sentence and it's meaning. Go back to school and learn to read.
#3.6 Turion on 08 Sep 2009 - 23:18
teefar said,
TonyLock said,
That because most people are "stupid", most tech support staff will tell you that.
It's not racist to call a black person "black" and nor is it offensive to call a disabled person "disabled". Thus it's actually correct to label idiots as "stupid"; hell what do you think the "i" official stands for in "iMac", I bet you thought it stood for "internet" HUH!


Wow... How you thought it was smart to compare "black" to disabled and stupid I will never understand.


NO WHERE, does he compare blacks to disabled, you are stretching the sentence and it's meaning. Go back to school and learn to read.
#3.7 Rohdekill on 09 Sep 2009 - 01:00
teefar said,
TonyLock said,
That because most people are "stupid", most tech support staff will tell you that.
It's not racist to call a black person "black" and nor is it offensive to call a disabled person "disabled". Thus it's actually correct to label idiots as "stupid"; hell what do you think the "i" official stands for in "iMac", I bet you thought it stood for "internet" HUH!


Wow... How you thought it was smart to compare "black" to disabled and stupid I will never understand.


Wow... How you thought it was smart to think he was "comparing" anything instead of making similarities I will never understand.
#3.8 Raa on 09 Sep 2009 - 02:34
It may not be racist, but it's not politically correct either. And that's becoming the issue thesedays. People like correctness.

For the record, in Australia at least, the term would be "Indigenous Australian", or so i'm told...
(1 reply) #4 martinDTanderson on 08 Sep 2009 - 19:27
Visit a UK Tech Enthusiasts website, and it will be the DSGi staff refered to as stupid, following scripts, flash step by step cards produced by Microsoft telling their staff how to do things. Plus, what staff do when not working is non of DSGi's concern.

bit stupid of them to do it on an unofficial group setup for them, did they not know it would be monitored, but then what do you expect from those idiots
#4.1 cakesy on 09 Sep 2009 - 02:20
martinDTanderson said,
Visit a UK Tech Enthusiasts website, and it will be the DSGi staff refered to as stupid, following scripts, flash step by step cards produced by Microsoft telling their staff how to do things. Plus, what staff do when not working is non of DSGi's concern.

bit stupid of them to do it on an unofficial group setup for them, did they not know it would be monitored, but then what do you expect from those idiots

The support staff are stupid, and so are the customers. A perfect mix then. All intelligent people shop elsewhere, or know enough just to go in and get what they need to because it is on sale, and not accept any warranty agreements. Same everywhere and with everything I guess.
(2 replies) #5 Aahz on 08 Sep 2009 - 19:37
Using social networks negates your opinions on who and what is stupid.
#5.1 Calum on 08 Sep 2009 - 20:38
Why? Because a social networking website is a fantastic tool to keep in touch with many people who you wouldn't otherwise talk to as much?
Okay then.
#5.2 Aahz on 08 Sep 2009 - 22:26
No because you are lumped in with pedophiles and stalkers and putting up pictures of your family, friends, or worst of all children is just asking for bad things to happen to the ones you love.

Or you could just call it being stupid.

These employees were openly calling customers stupid using their Facebook accounts where they are bound to have pictures and personal info and so on. If I'm some nutball customer who is already mad and now being called stupid...well I might just use that same Facebook info to easily track you down and remove your head from your body.

They went to a place which removes some of the anonymity which the internet provides and then proceeded to act like they still had it. And it's stupid to not expect some kind of retaliation.

Last edited by Aahz on 08 Sep 2009 - 22:36
(6 replies) #6 Nicholas-c on 08 Sep 2009 - 19:47
Sorry but as a supervisor i could never fire/discipline someone for saying "Had a dumb arse customer in today" or w.e .

Heck, Even i do it! Facebook is your personal area to rant and do whatever, not work.
#6.1 neodorian on 08 Sep 2009 - 19:51
I'm sure it wasn't personal but rather damage control. Once it got out into the news that (surprise!) some retail workers had snide things to say about their customers, the company likely disciplined them to show the public that the company isn't so bad after all. Facebook is public and if an employee publicly says something that might reflect poorly on the company, it's typical to see at least some kind of public motion towards discipline. I'm sure the supervisor had nothing to do with it because, like you said, they understand where they are coming from. It was more likely something from higher up to keep PR looking good.
#6.2 Sazz181 on 08 Sep 2009 - 20:06
Yeah I bet the supervisors would have understood, I think it was a higher up decision too. Must have been a bit of distance between them.
#6.3 Shadrack on 08 Sep 2009 - 21:33
Nicholas-c said,
Sorry but as a supervisor i could never fire/discipline someone for saying "Had a dumb arse customer in today" or w.e .

Heck, Even i do it! Facebook is your personal area to rant and do whatever, not work.


Right... so people shouldn't be posting about their jobs there.
#6.4 bbfc_uk on 08 Sep 2009 - 22:15
You obviously don't care about the company you work for if you allow staff to deface the company's image, even if it is out of work. In these hard times negative press is not what a business needs!
#6.5 Shiranui on 09 Sep 2009 - 00:14
bbfc_uk said,
You obviously don't care about the company you work for if you allow staff to deface the company's image, even if it is out of work. In these hard times negative press is not what a business needs!


I suppose you are right. It would have been better for all if they had just given the group a more general name, such as "disgruntled electronics store employees", and not brought DSGi's name into it.
#6.6 cakesy on 09 Sep 2009 - 02:21
Nicholas-c said,
Sorry but as a supervisor i could never fire/discipline someone for saying "Had a dumb arse customer in today" or w.e .

Heck, Even i do it! Facebook is your personal area to rant and do whatever, not work.

What if they said it to the customer? Or what if they said it to you when you were talking to some customers? This is the problem, there is nothing wrong with having a whinge, but you need to keep it internal, which in this case, has not happened.
(1 reply) #7 morphen on 08 Sep 2009 - 19:47
auch..well my customers are dumb as sheep. there, i said it
#7.1 duneworld on 08 Sep 2009 - 22:41
I suppose the difference is that we don't know who your customers are.
#8 SniperX on 08 Sep 2009 - 19:51
...however, many of them posted under their real names..

And they call the customers stupid? Oh boy...
(1 reply) #9 Examinus on 08 Sep 2009 - 20:29
What's this? The staff that are nice to me in a shop might not actually like me, and they're just "pretending" to be nice to me, because that's what I expect, rather than just telling me they think I'm stupid and spitting on me?

My whole world has come apart.
#9.1 +Chipshop on 09 Sep 2009 - 00:05
ha +1
(4 replies) #10 thornz0 on 08 Sep 2009 - 20:53
I love how people get on their high horse when it comes to tech. Computers and high end electronic gadgets aren't everyone's cup of tea, but being almost required on a daily basis means even the people who hate them or do not understand them are going to need to use / buy them. I have no idea how to safely operate a chainsaw, bulldozer, welding torch, install an irrigation system, or use and or maintain a countless other pieces of equipment.

Having an affinity for computers and other electronic equipment doesn't suddenly give me the right to look down upon or trash talk others.
#10.1 Nick Brunt on 08 Sep 2009 - 22:12
I agree with what you're saying but it's not just people working with computers who "trash talk" their customers. Anyone working in the service industry will have heard someone insulting their customers at some point, whether it's to do with computers or not.
#10.2 cakesy on 09 Sep 2009 - 02:24
thornz0 said,
Having an affinity for computers and other electronic equipment doesn't suddenly give me the right to look down upon or trash talk others.


You are the one who is treating tech as something special. Generally, all customers are stupid, not just tech customers. Most customers don't know what they want, and rather than say that, they ask for something wrong.

Of course, all staff are generally idiots as well, no different to customers. It used to be the case were staff were educated, employed in sections where they new the devices they were selling, but the cost to train people is not there, the willingness to learn is not there either. And if you are dealing with customers who have no idea, you don't need to know much yourself.
#10.3 thornz0 on 09 Sep 2009 - 05:50
I'm not treating it as something special, its just what I'm good at. I couldn't repair a car or change my tire to save my life. A mechanic laughing at me when I brought it into the shop would be just as rude and out of line. To each his own path, but respect should be had for others.
#10.4 +macf13nd on 09 Sep 2009 - 06:17
Nick Brunt said,
Anyone working in the service industry will have heard someone insulting their customers at some point, whether it's to do with computers or not.


+1 - working in a pub for example
(1 reply) #11 Sushovan De on 08 Sep 2009 - 21:42
whether or not that is an acceptable practise by employers

Don't you mean "practice"? (sorry for grammar policing, but I am irritable today)
#11.1 Sazz181 on 09 Sep 2009 - 07:44
Haha, glad you pointed that out. Practise is for the verb, practice is for the noun.. practise is for the verb, practice is for the noun.. practise is for the verb, practice is for the noun... I'll remember it someday

Fixed.
#12 bbfc_uk on 08 Sep 2009 - 22:12
You sign a contract when you are employed that in some words states that you must not slag of the company or do something that will damage the reputation of the company. Most company's nowadays have Social Networking Policies. I work for a company who this also happened to and it resulted in some members of staff being dismissed! These staff members should be disciplined for what they did, its highly unprofessional and the way profits are at DSGi at the moment they could certainly do without all this negative press!

Last edited by bbfc_uk on 08 Sep 2009 - 22:18
#13 naap51stang on 08 Sep 2009 - 22:16
Anyone DUMB enough to write ANYTHING on a "social" networking blog that you don't want anyone else to see, even if set private is asking for trouble. There are electronic paper trails EVERYWHERE. The only way you can sort of insure that your communications is "private" is to encrypt it, and even with that, if the other person forwards it, then it still is out on the tubes.
You don't have much privacy in the world, but putting crap on a social website is just stupid.
(2 replies) #14 Webworldx on 08 Sep 2009 - 22:39
What I've never understood is when you're not at work, you can say what you like about the company you work for - whether it be on a social networking site, an internet blog or down the pub. The difference is you can be tracked on a social networking site, but your opinion is still the same....

How companies can "discipline" or investigate persons who make comments is beyond me. Unless of course you want to pay them 24/7 to promote a positive company image!!

The annoying thing is, there are only two types of people that would visit the DSGi (or any other high street chain) facebook groups - employees of the company looking to share experiences and reporters looking for a cheap story. Very disappointing.
#14.1 lee26 on 08 Sep 2009 - 23:07
You seemed to have missed the fact that these opinions were written on a facebook page solely dedicated to DSG and its staff and not their own personal page.

There's a big difference between having a bit of a moan with your mates down the pub or making a comment on your own personal page than writting this crap on the facebook page they're written on.

It brings the company into disrepute and that is what most employees get disciplined for.

If these employees did it on the companys own website forum page most people would want them sacked so I ask what's the difference here?

The only difference I see is that it's on facebook and therefore not an official company page but the principal is the same.

I repeat they were NOT written on the employees personal facebook page and were written on a facebook page dedicated to DSG and its staff so bear that in mind.

#14.2 Webworldx on 09 Sep 2009 - 19:39
No, i understand your point entirely. But as you said the facebook group is NOT an official company page, and would only be visited by DSGi members... and reporters looking for a cheap story. Had this not been brought to "front page news" by these reporters, nobody outside of DSG would have even seen these comments - I imagine DSG head office have never had a complaint from a customer about something they'd seen on a facebook group.

Other companies (WHSmith group: Past & Present) and many many others have "stupidest question asked by customer" and various other related threads, it's a sounding board and nothing more.
#15 +warwagon on 08 Sep 2009 - 23:01
I'm pretty sure they were being kind when they said stupid.
#16 lee26 on 08 Sep 2009 - 23:18
It's amazing me that despite all this publicity they're still at it.
#17 DanielZ on 08 Sep 2009 - 23:27
I used to work at McDonald's (go ahead, laugh!, and I would regularly make fun of most of the customers on my blog. Because face it, when you work at a burger joint, you're going to get every dumbass within a 50-mile radius. The boss never caught on (then again, he uses AOL, he can't be too bright), and I even insulted him on my blog =P

If anything, it's great stress relief!
(4 replies) #18 Joshie on 09 Sep 2009 - 00:37
Just to get this out of the way, as someone who's spent a bit of time working in retail:

1) The customer is almost never right.
2) Men are complete idiots who have no idea what they want but still manage to overspend figuring if they buy everything they'll eventually get it right.
3) Women are complete idiots who think they know exactly what they want and will never let you tell them they've picked out the wrong thing.
4) Young black males should never have been cursed with the shoplifter stereotype. It's the middle-aged women doing it.
5) No customer has ever--EVER--'proven their point' to a sales associate. When you get angry or self-righteous in a place of business, every employee goes into nod-smile-get-him-out-of-here mode. You have been placated and removed. You were also probably mocked afterwards. Getting a coupon or complimentary anything is not your victory. You are insignificant and your letters to the newspaper will get eye-rolls from anyone who's ever worked customer service. Douchebag.
#18.1 cakesy on 09 Sep 2009 - 02:27
+1

I will add, the only difference between a customer and an employee is the uniform.
#18.2 +warwagon on 09 Sep 2009 - 15:53

That post was epic
#18.3 RAID 0 on 09 Sep 2009 - 21:35
Glad to see you've gotten that off your chest, Joshie. lol
#18.4 Joshie on 10 Sep 2009 - 04:44
It's the whole back to school shopping season. T_T People and their children. I'm a little on edge. At least it's just the Christmas shopping season right around the corner.

...

*sobs*
(1 reply) #19 Rohdekill on 09 Sep 2009 - 01:06
I find it funny no one even considered the fact that everyone feels that the customer is stupid. Yet, you become the very customer when you leave work and go into a store.
#19.1 RAID 0 on 09 Sep 2009 - 21:37
Don't ask stupid questions (or make like you know what you're talking about) and be polite to people and the chance of being made fun of gets smaller.
#20 lexp on 09 Sep 2009 - 03:50
Everyone is sooo sensitive nowadays like small girls. "Mom, he called me an idiot, sue him!".
I don't care personally about any PC-crap on headlines. If you are so sensitive you can kill yourself and reduce carbon footprint.
#21 xpablo on 09 Sep 2009 - 07:36
Well this is nothing new I've seen proifiles of people who work at Bellis Fair Mall and they're dissing Canadian shoppers, little do they realise it's the Canadian Shoppers that are keeping that mall open, otherwise it would've been closed down long ago. It almost closed down when the Canadian Dollar was worth .60c US, as very few if any people shopped there. So think of what you want of customers at your job, I know a lot of them suck and are not up to your minimum wage standards, bbut is there really a need to go on Facebook and start a group that could jeoporadize your $6./hr career@ ComputersRus sure 1 day you'll get promoted to manager where you can babysit a bunch of 18-24yr old twits when your in your mid 40's. Nowadays what u says online can haunt your future, I work for a company that now has a policy of performing extensive online profile research on potental new hires.
#22 FloatingFatMan on 09 Sep 2009 - 12:20
Facebook is a private place to express private things. Dixons have zero right to fire anyone over something they put on their Facebook and if they DO do that, expect some unfair dismissal hearings pretty damn quick.

That said, a better place for the staff to moan is somewhere like http://notalwaysright.com/. A much better place for it.

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