Sneak peak at upcoming Windows 7 advertisements

Microsoft has a lot riding on its upcoming launch of Windows 7. With Vista burned by bad reviews, user errors, and a general vibe of negativity, it needs Windows 7 to replace Windows XP as the next rock solid platform.

Posted below are some upcoming advertisements for the Windows 7 campaign where Microsoft hopes to show off some of the highlights of the new platform, according to istartedsomething.com. Each advertisement shows off a different feature in a unique way that directly address negativity received over its previous "The Wow is Now" campaign for the launch of Vista. Microsoft received criticism that the Vista campaign didn't show off any of the features of Vista which lead to more confusion among consumers.

The videos are conceptual TV spots that may or may not make it to actual television but they do give a clear indication on potential themes for Microsoft's campaign.


Thanks for the tip Mephistopheles

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I like all 3. They are better than the stupid Apple commercials that tell absolutely nothing about their own product. Computer illiterate people will not understand any of them though.

All these comments are much ado about nothing.

"The videos are conceptual TV spots that may or may not make it to actual television"

I sure miss the days when Microsoft made highly engaging, powerful ads. Yes, there was a time. "Your Potential, Our Passion" and earlier ads were great.

But these ads sure don't make me want to run out and pick up a copy of Windows 7, they make me want to change the channel and see what else is on. And why is YouTube seen in the first video? Isn't that owned by one of Microsoft's arch enemies? I wonder who is going to get fired for that one.

"Your Potential, Our Passion" ads were well produced, but they were kind of generic (could have worked for any company), about nothing, and didn't introduce people to the products.

Anyway I really liked the original Windows 95 launch commercials and fold-out magazine ads.

To me the most interesting part of the three spots was when the camera panned down in the third spot and you see that Windows 7 is running on a Netbook.

Netbooks are really selling these days and we can expect a typical holiday and post-holiday boost in their sales. I see a lot of college kids purchasing netbooks and that's exactly who these spots are aimed at.

WHOA can I really control the flow of time and alter the weather just by tweaking my desktop gadgets? omg omg omg gonna try it right away :P

anyway, I liked the ads and I am very happy with 7 since the beta. And with windows live and office 2010 for that matter... (now where's that "I'm a PC" sticker....?)

I really liked these commercials, very creative and innovative.
The second one actually informed me of a feature I never tried before on 7. After watching it I tried it. Learn new things every day

Oh boy! I can't wait to learn about new advertisements and marketing! Wait, what?!? Do you guys also watch the ads on your PVR instead of skipping them, and savor all of those cards that fly out of your magazine when you open them?

I am MORE interested to see Mac ads in reaction to Windows 7 considering that it wont be easy this time around to make commercials putting down the OS like they did with Vista. Seems like the only thing they can say bad would be the usual viruses and malware, which you can get on all OS's but are not as common on Mac due to marketshare. Anyways, the press likes W7 a lot so interesting to see what lies or half truths they give now.

The beta version was not very good, but the now that it is out of beta, it is pretty nice. I don't think you have given it a fair chance.

warwagon said,
The first ad is nice but only one problem

Movie maker live sucks ass. Its horrible. They ruined Movie maker.

I want my god damn timeline back!!!

I am glad MS is taking the high road instead of trying to bash Apple.

As for the videos, I think they are cool. The updated Windows Live Movie Maker is pretty nice. I have used it and it has some nice features. Not bad for a free program.

I like how MS did some videos certain features in Windows 7.

The first doesn't make any sense. Some lady going to college, then they show off a product that is available for Windows XP (you know, that old OS that came out 8 years ago).

Nothing in that commercial showed a "need" for Windows 7. Big FAIL on the part of whoever came up with that ad. Way to show off the "new OS" by running an ad showing what people could do by sticking with their old OS.

The second one seemed corny, but actually showed a new feature. The third was "ok". It did show a Windows 7 feature (gadgets without a sidebar), but "customizing" your Desktop is hardly a new thing.

Xenomorph said,
The first doesn't make any sense. Some lady going to college, then they show off a product that is available for Windows XP (you know, that old OS that came out 8 years ago).

Nothing in that commercial showed a "need" for Windows 7. Big FAIL on the part of whoever came up with that ad. Way to show off the "new OS" by running an ad showing what people could do by sticking with their old OS.

The second one seemed corny, but actually showed a new feature. The third was "ok". It did show a Windows 7 feature (gadgets without a sidebar), but "customizing" your Desktop is hardly a new thing.

All three do an excellent job at appealing to the target audience.

Also, Your fails to realize that you arguing old version vs new better version in Windows Movie Maker.

Xenomorph said,
The first doesn't make any sense. Some lady going to college, then they show off a product that is available for Windows XP (you know, that old OS that came out 8 years ago).


Windows Live Movie Maker doesn't work on XP...

Besides, it doesn't really seem to be a Windows 7 ad, it's a Live Movie Maker ad.

Brandon Live said,
Windows Live Movie Maker doesn't work on XP...

Besides, it doesn't really seem to be a Windows 7 ad, it's a Live Movie Maker ad.

Ok then, they are showing off a product that works in Vista then. The ad finishes with a "Windows 7" logo though.

They could change the logo to read "Windows Vista" at the end and NOTHING else would have to be changed in the ad for it to be a Vista commercial.

I thought the point of some of these ads were to show off new features. Showing off something that someone can do WITHOUT buying the new product is silly.

I'd like to see the ads show more about what's new in Windows 7 and less with the chick flick like commercials.

They're interesting ads and get the viewers attention and they relate to something in the product.

I would hazzard a guess that most people won't be interested in a geeky ad that goes into too much detail. Gimmicks sell products, Apple is a good example...!

hagjohn said,
I'd like to see the ads show more about what's new in Windows 7 and less with the chick flick like commercials.

They should have put more than one thing in each ad, like maybe 3 things. 60 second to show of one improvement is too much. Maybe these aren't the final ads?

cakesy said,
They should have put more than one thing in each ad, like maybe 3 things. 60 second to show of one improvement is too much. Maybe these aren't the final ads?

I dunno. It's hard enough to inform the regular consumer about ONE feature of a product in a 30 second ad. Remember, keep it simple stupid.

I don't trust ads. When they claim to tell the truth, they often lie, and when they have 'real people' they are often actors. It is not illegal in the US to lie during an ad. I really hate the faux-documentary ads. Every person in this ad could be a stooge, they could have cut out the 50 people who chose macs. You just can't trust any ads on tv, that is not a good way to make up your mind.

I would never have bought any of these ugly pcs that were chosen, if you want a cheap laptop, go dell or hp from the online store. You want a quality laptop that will last, go IBM or Mac. I have fixed 10 year old IBMs that are still going strong.

The first one is a little long, but I found the second and third ones to be pretty cool. Interesting little gimmick to grab your attention, show the feature, advertise the product. Much better than the Laptop Hunters or Get a Mac ads.

1 ad) Windows Movie Maker can be downloaded for xp..
2 ad) Maybe.. with a program mouse gestures can be added.
3 ad) With some mod packs you can make xp look as you like.
So why windows 7?

Kamisfazi said,
1 ad) Windows Movie Maker can be downloaded for xp..


The new version won't work with XP. And why bother glueing features haphazardly on an ancient OS which will get less and less support and is really showing it's age in a lot of places (especially under the hood)?

Kamisfazi said,
1 ad) Windows Movie Maker can be downloaded for xp..
2 ad) Maybe.. with a program mouse gestures can be added.
3 ad) With some mod packs you can make xp look as you like.
So why windows 7?

Do Something Vs Do Nothing. Do Something always looses.

You should not be using XP at this point. You are a full two OS cycles behind now.

The US government still uses XP. That's like calling you a caveman.

I found a custom shell pack for Windows 3.11 that makes it look kind of like Windows XP. Screw upgrading. I'll just use WFW forever.

Kamisfazi said,
1 ad) Windows Movie Maker can be downloaded for xp..
2 ad) Maybe.. with a program mouse gestures can be added.
3 ad) With some mod packs you can make xp look as you like.
So why windows 7?


Yes please don't use it as you clearly have everything figured out We won't miss you.

Kamisfazi said,
1 ad) Windows Movie Maker can be downloaded for xp..
2 ad) Maybe.. with a program mouse gestures can be added.
3 ad) With some mod packs you can make xp look as you like.
So why windows 7?

Yes, those were quite poorly done indeed.

1) It's also for WinXP, and there's a good amount of other movie makers too. Utter fail.
2) Get Win7 just for a stupid mouse gesture. w00t.
3) Most ludicrous ad. Personalising Win7!? *rolls on the floor laughing* On WinXP, you could at least install new themes. No such thing on Win7, all you can do is change glass colours. That might impress three year olds or simple-minded people, but that's it :laugh:
That's light years behind the personalising you can do on Linux.

Aahz said,
You should not be using XP at this point. You are a full two OS cycles behind now.

The US government still uses XP. That's like calling you a caveman.


Yeah, but why should I upgrade just for the sake of it. I can't see anything major in Vista/7 that makes me want to upgrade. I will eventually, of course, because hardware produces will stop writing hardware drivers for it.

Lord Ba'al said,
That's light years behind the personalising you can do on Linux.

That's all true except, linux isn't targeted at the average consumer. I have a CS major and every time I install a copy of Linux on a computer I have to spend at least 1 hour each time customising it, whereas if I'm working with Windows 7 everything is nice out of the box.

Linux is quite fun to play with but most people cbf trying to find fixes to tiny problems which will never happen in Windows or a Mac.

Kamisfazi said,
1 ad) Windows Movie Maker can be downloaded for xp..
2 ad) Maybe.. with a program mouse gestures can be added.
3 ad) With some mod packs you can make xp look as you like.
So why windows 7?

1. So?
2. Maybe huh? That doesn't sound so convincing. Also, integrated solutions work better mostly. Besides, what you saw had nothing to do with mouse gestures but with touch screen support. Can you mod that into XP too?
3. I can put a saddle on my cat. That doesn't make it a horse though.

You falsely assume that the only difference between XP and 7 is in the looks department. If you had used Windows 7 you would have known that's not true.

Lord Ba'al said,
1) It's also for WinXP, and there's a good amount of other movie makers too. Utter fail.
2) Get Win7 just for a stupid mouse gesture. w00t.
3) Most ludicrous ad. Personalising Win7!? *rolls on the floor laughing* On WinXP, you could at least install new themes. No such thing on Win7, all you can do is change glass colours. That might impress three year olds or simple-minded people, but that's it :laugh:

2. It's about touch screen support, not mouse gestures. Way to miss the point.
3. Actually most people don't care about themes, it's a geek thing. And I'm sure when 7 is _actually released (!)_ theming programs will be updated or new ones created.

That's light years behind the personalising you can do on Linux.

Yet it still looks like crap most of the time.

SniperX said,
Oh. So once again it's about looking at the pretty things again? So, the same reason I didn't bother to upgrade to Vista really. That's good to know.

I'm pretty sure the first was about Movie maker, the second about a rather niche window management feature, and the third is about customization.

Save for customization, I'm not sure any of them were geared entirely towards simply, "Looking at pretty things, again." :\ .

Oh. So once again it's about looking at the pretty things again? So, the same reason I didn't bother to upgrade to Vista really. That's good to know.

Its the pretty things that most consumers care about. Tech people (like yourself) should care more about the under-the-hood improvements, which 7 has many and Vista had many.

Chrono951 said,
Its the pretty things that most consumers care about. Tech people (like yourself) should care more about the under-the-hood improvements, which 7 has many and Vista had many.

So many you couldn't even list one? The funny thing is Apple release a new OS and claim there is nothing new added when there is loads (Open CL for an example), Microsoft do the opposite.

I didn't mind the 2nd ad, but I thought Microsoft would show an application that would help the coach plan out setups. To much ad for such a little effect, but I know what they are going for. The others were lacking in content.

Time will tell how well these ads do.

cakesy said,
So many you couldn't even list one? The funny thing is Apple release a new OS and claim there is nothing new added when there is loads (Open CL for an example), Microsoft do the opposite.

There is, actually. If you hang around MSDN frequently, you'll see that. There's DirectCompute, Direct2D, DirectWrite, Native WWAN, Windows Biometric Framework, and more.

SniperX said,
Oh. So once again it's about looking at the pretty things again? So, the same reason I didn't bother to upgrade to Vista really. That's good to know.

do you buy stuff by how cool are their tv spots? or do you do some research first?

I think I liked the 2nd and 3rd one.. the first one seemed really corny.. for christ sake... its an operating system. ... expected more though..

Not to mention Movie Maker isn't even a feature of Windows 7, as some other people have no doubt mentioned below, but I haven't read down that far yet

dimithrak said,
I think I liked the 2nd and 3rd one.. the first one seemed really corny.. for christ sake... its an operating system. ... expected more though..

LOL Yes. The first one was probably created by interns.

dimithrak said,
I think I liked the 2nd and 3rd one.. the first one seemed really corny.. for christ sake... its an operating system. ... expected more though..

Agree, I thought they had made a mistake. Windows bit takes up like 4 seconds at the end, and then they put in a plug for youtube. Microsoft, have you forgotten how you were going to crush google, and now you are plugging youtube???