Microsoft airs first Windows 7 TV advert

Microsoft aired its first Windows 7 commercial last night at the 2009 company meeting and across TV stations in the US.

Microsoft chose Europe's The Final Countdown as the theme tune for the advert and also included Kylie from an earlier Windows ad. The music choice could be unintentional or highly ironic but it shows the company is excited about the countdown to the Windows 7 launch. The ad doesn't focus on any specific Windows 7 features but highlights some select quotes from the good press surrounding the latest OS. Kylie is seen creating a a Windows Live Movie Maker show from the quotes.

If you're interested in using Windows Live Movie Maker then please see our review.

Check out the video below:

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In the end, the point of the commercial isn't that even Kylie can make a slideshow - she showed us that in a previous commercial with her goldfish dorothy, right? - but instead to highlight the positive press that Windows 7 is receiving. That's why she's talking about "happy words" and that "more happy is coming". The rest is bonus.

If only Apple could make real commercials instead of their "PC s are bad, buy us instead" nonsense. Show us why we should buy Macs instead.........

Foub said,
If only Apple could make real commercials instead of their "PC s are bad, buy us instead" nonsense. Show us why we should buy Macs instead.........

Cuz you're automatically an old-fashioned nerd if you use a PC, and a hip young cool kid if you use a Mac, judging by Apple's thinly-coated subliminal messaging

Meh. Worst song choice ever, it just screams gay, not sure if that's what they're going for.

As for the kid, I'm not convinced she even knows how to turn on the computer.

Why be such a homophobe? Do you believe that there is something wrong with a person being gay that you have to make such a childish comment?

Did no one notice they used a black mouse pointer 10 seconds in!? Windows users use a white pointer. Macs use a black one ...

(I'm well aware it can be changed, but no one ever changes it)

Windows comes with a black mouse pointer that you can change too. That was probably a subtle hint about how much easier it is to customize stuff. (changing cursors is on the personalize window now)

I think it's very poor and unappealing.

gonzolife said,
And what kid that age even knows Europe's, Final Countdown?

It was her 35 year old mom that made her use it.

Okay, so while fluff ads for software don't really appeal to me as I care more about the technical aspects of what I am purchasing, and I know full well technical ads aren't really going to help market Windows 7 to the mass market but come on, this in no way would make me want to go out and purchase an updated OS. I am seriously supposed to be enticed to make a massive change to my computer b/c a little girl can create a movie using a free piece of MS software? No to mention I have to say, "I'll believe it when I see it," that she could make that video. And what kid that age even knows Europe's, Final Countdown?

Forget what you haters say, I LOVE this ad. It's a great way to highlight all the positive press 7 has been receiving, plus it's hella cute.

What was good about the Wow starts now? OK, let's assume those Vista commercials were better. Microsoft hyped their OS, and then what people actually heard from critics was not "Wow", but "Ow!". The BEST way to kick off Win7 advertising is to highlight the positive press.

And Kylie's kicking butt doing that

burnblue said,
Forget what you haters say, I LOVE this ad. It's a great way to highlight all the positive press 7 has been receiving, plus it's hella cute.

What was good about the Wow starts now? OK, let's assume those Vista commercials were better. Microsoft hyped their OS, and then what people actually heard from critics was not "Wow", but "Ow!". The BEST way to kick off Win7 advertising is to highlight the positive press.

The bunny did it for me. The girl was one hot piece of as too..(a joke...ffs, that was a joke)
And Kylie's kicking butt doing that


Indeed. I think it pretty much nails every single aspect.

It gets your attention with a cute little girl. It shows you all the awesome reviews of Windows 7 (most normal consumers are only marginally if at all aware of the positive reception), showing a dramatic contrast with Vista's negative press, and then *really* gets your attention with The Final Countdown. And a really great tagline finishes it off.

It delivers the right message in the right way, and makes me smile every time I see it. Really can't ask for much more.

KavazovAngel said,
"More happy is coming." I like it.


+1

It makes the point ttha no Apple ad (not even the "Switch" ads) had succeeded in making; that the OS mentioned really IS easy to use. (None of the ads Apple has aired for the Mac since the kickoff of the "Switch" campaign has shown anyone actually using either OS X or a Mac; why?) This basically takes Apple's "easy to use" mantra and tells Apple "Put up or shut up!"

I've been using computers since before the PC existed; I build and repair computers now because I like to do it (and used to do it for a living). However, I don't want an operating systeem that I HAVE to tame like a circus trainer "tames" the big cats as my daily OS. (Really, who in their right mind would?) That's likely why Windows is so easy to hate on; it actually does what it's supposed to do.


.

This is supposed to make people run out and buy Windows 7? Are you freaking kidding?

Too bad they used up their "Wow" campaign on Vista. Those ads were a lot better than this. Don't get me wrong, the kid is cute... but I'm starting to think that Windows 7 was developed for children and offers little for adults.

Apple Ads
Microsoft is unstable, loads of virus/malware and MS is only concerned about making money. Only people in suits use Windows while all the cool people use Macs. No mention about their products and what they can do.

MS Ads
Tells about the product the ad is for. Doesnt bash OSX. Shows that not only people in suits use Windows, but a wide variety of people use Windows.

I could go on and on...but I think my point has been made.

techbeck said,
Apple Ads
Microsoft is unstable, loads of virus/malware and MS is only concerned about making money. Only people in suits use Windows while all the cool people use Macs. No mention about their products and what they can do.

MS Ads
Tells about the product the ad is for. Doesnt bash OSX. Shows that not only people in suits use Windows, but a wide variety of people use Windows.

I could go on and on...but I think my point has been made.


TechBeck, that is *exactly* the point the ads, Microsoft (and Kylie) are making.

The Mac ads merely talk about how easy the OS is while bashing Windows. (The one OS X screen they show is static; why is that?) What does Microsoft do? They show folks actually using the OS in question (especially Kylie). They aren't super-brains (Kylie is *how old*?); however, they do show that you need not be special to be able to use Windows. In fact, most of the "I'm A PC" ads take no swings at Apple (let alone OS X).

Here's one thing that I would think that very few of you noticed; The last part of the ad was Kylie's WMM spotlet. (That was what she was working on while she was being filmed.) I recognized the copy-and-pasting she was doing into WMM. I'd bet SHE was the one that selected "The Final Countdown" theme.) The basic point of the ad campaign DOES take quite a few swings at basically ALL the other OSes out there (not just OS X, but Linux/BSD/UNIX/etc.) by showing just how easy Windows is to use. (I mean, what better evidence than your own eyeballs?) Apple merely SAYS how easy OS X is to use; Microsoft proves it.

I'm awaiting Kylie's next ad.

Some kids are very smart, but Microsoft using Europe The Final Count Down from 1986 for their advertising is a great idea. Love the advert.

I like it. It serves the purpose of letting "normal" people know that 7 is coming. If nothing else, "More happy is coming" gave me a laugh.

I like it because there's no blatant trashing or outright demeaning of a competitor's product......I mean Mac had some good ads, their iPod ads are still pretty good, but honestly, the ones for their Macs - the way they have to trash a product to place or emphasis the shine on themselves isn't the most tasteful. It's funny but that's all it does, gives me a chuckle but it doesn't make me want their product.

It's like if Intel consistently trashed AMD in its ads - no class if that was the case.

i liked it...its playful, and while i agree with some of you that it makes it seem as if Microsoft is advertising to a certain group of people (the average person)...Microsoft isnt exactly a computer nerds wet dream either...so would you want them to do a windows 7 commercial about playing WoW for 10 days straight while using Windows 7, or a commercial about a kid building his first computer by himself..and purchasing Windows 7?

actually...the WoW commercial would be funny..

God, i cant stand this adverts. I don't use a computer to "play on"! 90% of people who use a computer use it for work, and/or the internet. I think these adverts are cheap and degrading. I thought Microsoft were a bit better than this. XBOX adverts are more entertaining. I want some advert that gets you tense... Wondering... Then WHAM! Windows 7... Not a Kid playing on a £150 OS.

Wombatt said,
God, i cant stand this adverts. I don't use a computer to "play on"! 90% of people who use a computer use it for work, and/or the internet. I think these adverts are cheap and degrading. I thought Microsoft were a bit better than this. XBOX adverts are more entertaining. I want some advert that gets you tense... Wondering... Then WHAM! Windows 7... Not a Kid playing on a �150 OS.


I did notice Outlook in the taskbar, so MS has you covered. .

...Sorta... .

Xahid said,
OK, so they admit, that win7 is for kiddies.... LMAO !

I will leave Linux for the uber Geeks and Mac for the photoshopers and CG designers :P
I just want Win 7

Xahid said,
OK, so they admit, that win7 is for kiddies.... LMAO !

OMG LETZ GENERALIZE!!!

So Linux is for Penguins!!!!!!!!!! ROFL ROFLROL ZORS!!!!1111111

They are obviously very proud of the new movie maker!
I think the ad is funny. Very tacky and cheesey. I think they should make it more realistic and have the kid deleting all her dad's business work or spilling a drink over the keyboard LOL

offroadaaron said,
Thats the ad? are you serious? People actually like that? WOW weird world we live in, least the Apple ads have more character.


"more happy is coming" - hilarious

offroadaaron said,
Thats the ad? are you serious? People actually like that? WOW weird world we live in, least the Apple ads have more character.

Yes, a self assured, though sometimes arrogant character...

But really, this compared to people, "Wow"ing at nothing...

offroadaaron said,
Thats the ad? are you serious? People actually like that? WOW weird world we live in, least the Apple ads have more character.

Apple ads have character? I think you're confusing character with horsesh*t.

soldier1st said,
what song is that that the kid plays?i know it from somewhere.

Europe - The Final Countdown

My mate plays it every year at New Years before is strikes twelve, lol!

Telus (Western Canadian communications company) recently used it in their advertising, too. As with the Windows 7 ad, it is highly ineffective.

soldier1st said,
what song is that that the kid plays?i know it from somewhere.

It reminds me of Gob from Arrested Development.

I really don't like these kids on the adverts all the time. As much as I love making slide shows and movies about everything in my house... Seriously is that what Microsoft think we do now?

No, but Apple thinks that, and Microsoft... are being Microsoft, when it comes to Apple. I agree it's sad that that's the message they chose to put out there... Windows 7 should've had its own unique identity.

dnagroove said,
No, but Apple thinks that, and Microsoft... are being Microsoft, when it comes to Apple. I agree it's sad that that's the message they chose to put out there... Windows 7 should've had its own unique identity.

Yeah, Windows Vista 7 should have its own unique identity, but it doesn't because it isn't unique. I can do everything they show with 7 that I can with XP, but faster.

This is what I have heard, I look forward to testing out how true it is, but 7 is not as unique as 95, or 2000 were.l

cakesy said,
Yeah, Windows Vista 7 should have its own unique identity, but it doesn't because it isn't unique. I can do everything they show with 7 that I can with XP, but faster.

This is what I have heard, I look forward to testing out how true it is, but 7 is not as unique as 95, or 2000 were.l

And here I was thinking your kind had completely disappeared..

cakesy said,
Yeah, Windows Vista 7 should have its own unique identity, but it doesn't because it isn't unique. I can do everything they show with 7 that I can with XP, but faster.

This is what I have heard, I look forward to testing out how true it is, but 7 is not as unique as 95, or 2000 were.l

-facepalm-

Using your logic for -unique- no OS is unique at all.

All OS are written based on the predecessor, they don't write OS from scratch every time.

CrazyK said,
I really don't like these kids on the adverts all the time. As much as I love making slide shows and movies about everything in my house... Seriously is that what Microsoft think we do now?

I think they want to focus on the most interesting stuff to consumers. Yes, they won't actually use it all the time, but it's much more interesting than trying to explain stuff like DX11, WDDM1.1, and various other fun acronyms :P

CrazyK said,
and movies about everything in my house... Seriously is that what Microsoft think we do now?

Have you seen YouTube lately? .

cakesy said,
Yeah, Windows Vista 7 should have its own unique identity, but it doesn't because it isn't unique. I can do everything they show with 7 that I can with XP, but faster.

You can't get your computer destroyed with malware or have Windows rot set in as quickly as XP either.

I actually like it. I hate the fact that they have to market it to the "average" person... but I think they do a pretty good job. It's at least more tactful than most of Apple's commercials.

I'd wish they'd make them more like the iPhone commercials which give you tips and show you how to use things a little better. A series of commercials showing off some of the new features like shake, are peak, jump lists, ect would be great. And not using actors, show the damned OS!

Chsoriano said,
I actually like it. I hate the fact that they have to market it to the "average" person... but I think they do a pretty good job. It's at least more tactful than most of Apple's commercials.



Here's what none of you that are hating on the ad seem to get; it's highly likely that Kylie (from the previous "I'm A PC" ad campaign) made the ad herself. Kylie is *how old*?

I also like how she did it (she cut-pasted various comments from previews/reviews of 7 into WMM, gave proper credit, etc.)

Meanwhile, some of us *old fogies* nitpick over font choices.

Heck; I'm 48, and I would have been hard-pressed to do as good a job as Kylie. (And that is despite using Windows for more years thann Kylie has been alive.).

That is the entire point of "I'm A PC" and apparently the new Windows 7 campign; it's aimed at Average PC User. Also, unlike the Apple ads, they show average folks actually using Windows. (Nowhere in any of the Apple ads do they show anyone actually using a Mac; why is that?)

Xero said,
I'd wish they'd make them more like the iPhone commercials which give you tips and show you how to use things a little better. A series of commercials showing off some of the new features like shake, are peak, jump lists, ect would be great. And not using actors, show the damned OS!

There's an ad for Aero Shake. You can watch it here: http://www.youtube.com/watch?v=IrrB5PtrU2c

There's also one for "Personalization": http://www.youtube.com/watch?v=YQ45GwtkfWo

^ Yea I saw them, but I want ones more Apple-like. Just a white background and the interface of the os with a voiceover. They don't need to make 'funny' ads just show people things you can do in the new os and why its cool.

Do you mean those Apple Ads showing how Apple makes things * easier **?

Or where they lie about spec? - most Apple ads aren't aired in the UK - because they don't stand up to our advertising codes.


*some steps removed: look
**some steps removed: by putting those pesky asterisks at the bottom of the screen

Andrew Lyle said,
Meh, not as good as their Windows Vista adverts

I like the older "I'm a PC ads" more.

And -1 for the use of Comic Sans in the ad.

thenonhacker said,
I like the older "I'm a PC ads" more.

And -1 for the use of Comic Sans in the ad.


That's NOT Comic Sans, foo, know your fonts! It's Kidprint MT Regular.