Microsoft opening Windows Cafe in Paris to promote Windows 7

With the release of Windows 7 coming up very soon, Microsoft is doing its best to help build excitement; from Windows 7 parties to marketing campaigns, the software giant is sure showing the world how to promote a product. They're not stopping yet, however, as TechCrunch has reported that they're now building a Windows themed café in Paris to help further the promoting.

Microsoft France is building the café to help show off products from the company, such as the Xbox, as well as mobile devices, but none of these will be available for purchase. Being a café, the only things up for sale will be food and drinks, though these have yet to have their names revealed. Apart from featuring Microsoft products and food items, the Windows Café will indeed have free WiFi, with the teaser text on the window stating, "The Windows Café will open its doors on October 22. Don't hesitate to browse the web on the sidewalk in the meantime."

The Windows Café will apparently only be open for a couple weeks, beginning October 22, so if you're in France and want to have a look, you'd best get in quickly. We've included pictures of the construction below, courtesy of AccessWeb and ViaComIT.





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That's intersting - I'd totally have a cup of tea there if I was in Paris.

I hope that ugly graphic on the window is a temp thing to hide the construction.

RAID 0 said,
If you call a flop having more market share than OS X, yeah, Vista was a flop.

What does that say about OS X, then?

Oh...wait, I wasn't supposed to go there, was I?

MegaFLOP? TeraFLOP? PetaFLOP? ExaFLOP? ZettaFLOP?

A FLOP of the highest order. OS X, flopping more FLOPS than has ever been flopped.

RAID 0 said,
MegaFLOP? TeraFLOP? PetaFLOP? ExaFLOP? ZettaFLOP?

A FLOP of the highest order. OS X, flopping more FLOPS than has ever been flopped.

LOL

As retarded as the name is, if the name isn't just some flash and entails a functional cafe along with a computer store... that'd be pretty smart (given the two sections are very separate :P). I've always felt that the Apple store was lacking a food section, totally something MS could profit on.

"The Windows Café will apparently only be open for a couple weeks"

That, however, is a waste. Why not keep it open longer than that?

rm20010 said,
Yeah. What will happen to the cafe afterwards? Will they just debrand it?

New signs will go up in the windows:

"Coming soon... 16th November yet another Starbucks"

This is cool. It's interesting that it's a temporary thing though. I'm curious what all Microsoft has planned for this. I wish I was in Paris to check it out. LOL

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