New round of Windows 7 adverts begin airing

Earlier this month Neowin reported on some potential Windows 7 adverts. Last night Microsoft began airing these adverts.

The first ever TV commercial originally appeared earlier this month on US TV stations. In the new round of Windows 7 commercials the focus is on features. The first, named "Personalization: Your PC, Your Style" demonstrates the customisation features in Windows 7. Next up is an advert focussing on Aero Shake, perhaps a less used feature of the new Windows 7. The advert shows American footballers and shakes away the clutter around them. A third advert shows off the features of Xbox Media Center and the Xbox 360 extender. The final advert is the cheesiest one yet, named "Windows 7: Your PC, your life" it has several teens who appear to be part of a band singing about making their movie whilst a teenage girl watches the video on her laptop. Hmm.

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Methinks the Aero Shake feature was left out of todate mentioning so they can get more of a response from their Ad Campaign because I never saw it being documented whilst I was testing or on any of the Windows 7 reviews. I never knew of this feature until that ad.

The only way you would find that feature by accident would be to throw a hissy fit at pop up windows or Windows Action centre notifications.

Drunken monkeys could design better ads. Advertising for a product either describe to the audience what the product is and why they need it or they make a teaser to encourage the audience to find out more (usually by going to a website).

With hardly 2 seconds of seeing a Windows 7 logo and no official website for more information, these ads are here only to inform us. And what do they tell us about Windows 7?

1. Windows Media Centre can record a television show on Windows 7. Just like it could in XP.
2. I can shake away clutter in Windows 7.
3. I can personalize Windows 7 just like I could in every previous version of Windows.

That's 1 new feature and 2 recycled features.

But what about these important questions?
What is Windows 7? No idea.
Who made Windows 7? No idea.
What does Windows 7 do? No idea.
When can I get Windows 7? No idea.
Where can I get Windows 7? No idea.
Why do I need Windows 7? No idea.
What can Windows 7 do for me? Shake, personalize, record TV.

After all the innovation and work Microsoft put into the product it is absolutely insulting and embarassing that this is all they are able to tell us about their amazing new product.

"... What is.... Who made... What does..."
Everyone knows that already. This is not a new company introducing a new product, this one of the most recognized brands in the world releasing a new version.

The commercials deliver a good feeling with upbeat music and smooth (albeit, not perfectly true to the product) user interactions.

C_Guy said,
Drunken monkeys could design better ads. Advertising for a product either describe to the audience what the product is and why they need it or they make a teaser to encourage the audience to find out more (usually by going to a website).

With hardly 2 seconds of seeing a Windows 7 logo and no official website for more information, these ads are here only to inform us. And what do they tell us about Windows 7?

1. Windows Media Centre can record a television show on Windows 7. Just like it could in XP.
2. I can shake away clutter in Windows 7.
3. I can personalize Windows 7 just like I could in every previous version of Windows.

That's 1 new feature and 2 recycled features.

But what about these important questions?
What is Windows 7? No idea.
Who made Windows 7? No idea.
What does Windows 7 do? No idea.
When can I get Windows 7? No idea.
Where can I get Windows 7? No idea.
Why do I need Windows 7? No idea.
What can Windows 7 do for me? Shake, personalize, record TV.

After all the innovation and work Microsoft put into the product it is absolutely insulting and embarassing that this is all they are able to tell us about their amazing new product.


You might have a point if Windows was a product that was about to create a whole new market out of nothing.

There are products for which explaining the fundamentals shouldn't be required--do you need all car ads to tell you what a car is and what you can do with it? If you do, then--just like these Windows 7 ads--it's not targetted at you; odds are, there's nothing a 30-second ad could tell you that would convince you to buy it.

Klownicle said,
I swear I still haven't seen aero shake yet.

The best part about the feature is that its painful to trigger it. winkey+d and locating your Window would be faster and more consistent. Gestures only work if an application picksup the gesture easily but doesnt confuse it with other day to day tasks, in a nut shell gestures rarely work.

bits said,
The best part about the feature is that its painful to trigger it. winkey+d and locating your Window would be faster and more consistent. Gestures only work if an application picksup the gesture easily but doesnt confuse it with other day to day tasks, in a nut shell gestures rarely work.


"Painful"? Maybe if you've got arthritis...and it doesn't take anything away, so if you're more comfortable using Win-D and hunting for your window, you can still do that.

"Knownicle": Move your cursor on a window's caption, press and hold the left button, and quickly move the mouse left-to-right in a rapid motion (like you're erasing something written on a piece of paper). All windows will minimize except for the one you've "grabbed". Then let go of the mouse button.

Repeat the motion, but top-to-bottom, to bring them all back.

Needless to say, this is a lot tricker if all you've got is a trackpad.

You guys forgot http://www.youtube.com/watch?v=jWeRXvBuXEE

These ads are really cool looking but almost none of it shows what Windows 7 looks like exactly. For instance, the aero peek feature, when the football coach shook it, all of the windows faded towards the window he shook, but Windows 7 has them fade towards the bottom of the taskbar. Also, the UI on Windows Media center on that last one was not like WMP 12 at all, there isn't a white strip to press play in the video mode and the toolbar at the top doesn't dissapear when you start watching the movie. You also can't even open more than one video file at a time with WMP 12.

whirlingdervish said,
A company adjusting the truth in an advert? Holy hell no!

It's not like they changed it in a way people'll even notice.

When advertising a product, it helps to faithfully portray said product, maybe it'd be cool for you to stop trolling and think about that for a minute.

I don't think it's meant to be misleading. On something viewed from afar, like a TV, you usually have to enlarge UI items in order to reduce clutter on the simulated screen and showcase the feature.

XmoshiX said,


When advertising a product, it helps to faithfully portray said product, maybe it'd be cool for you to stop trolling and think about that for a minute.


[sarcasm]ya why cant they tell the truth like the Im a mac commercials.[/sarcasm]

Anyone notice the low framerate at the beginning of the 3rd one? Maybe they're just trying to be honest... :P

Beaux said,
Anyone notice the low framerate at the beginning of the 3rd one? Maybe they're just trying to be honest... :P


I wish they would also stop saying you can have TV anywhere with Media Center. It's misleading. Yeah TV anywhere, as long as its through rabbit ears.

apa1exakis said,
Yeah TV anywhere, as long as its through rabbit ears.

I have a 5cm antenna for my DVB-T tuner that picks up all channels fine everywhere. Very portable indeed.

Yeah, what's up with that? Media Center is not like that at all! It's smooth even in my netbook with a crappy Atom and a GMA 950.