Major broadcast groups unite to create mobile content service

Twelve major broadcasting groups, Belo Corp., Cox Media Group, E.W. Scripps Co., Fox, Gannett Broadcasting, Hearst Television Inc., ION Television, Media General Inc., Meredith Corp., NBC, Post-Newsweek Stations Inc. and Raycom Media, have teamed up to create a mobile broadcasting service.

The service will utilize existing broadcast spectrum and allow member companies to provide content to mobile devices, including live and on-demand video, local and national news from print and electronic sources, as well as sports and entertainment programming.

The service will employ ATSC-M/H, an open broadcast transmission system developed by the Advanced Television Systems Committee (ATSC) specifically for mobile devices. ATSC-M/H uses 19.39 Mbit/s ATSC 8VSB stream. The service would be free to air, as are regular broadcast signals

Currently there are only a few ATSC-M/H devices on on the market because there are very few stations that broadcast the signal. But if it starts to take off you can expect it to be more widely available. The iPad would be a perfect example of a device that could take advantage of this service if it supported ATSC-M/H.

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12 Comments

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dimithrak said,
oh crap. This might not be good for the consumer!

I dunno. I really think that this would result in more content being available to the consumer... That should in the end be a good thing...

yardman said,
This is all in an effort to fight APPLE!

Or an effort to target the mobile market that is growing by leaps and bounds... They just want to still be able to target you when you're no longer home and without making themselves subject to the reach of data services...

Not sure how broadcasting their shows in the same way they do to TV sets is a threat to Apple...

Frazell Thomas said,

Or an effort to target the mobile market that is growing by leaps and bounds... They just want to still be able to target you when you're no longer home and without making themselves subject to the reach of data services...

Not sure how broadcasting their shows in the same way they do to TV sets is a threat to Apple...

Imagine being able to get your programming from your phone and then use an hdmi cable to connect to a TV and watch your shows no matter where you are. It's not an Apple thing. It's about creating another revenue stream for all the broadcasters, etc... Your cable or satellite provider would be able to use this as an add-on service that you would have to pay extra for. But then there's the phone part too, data??? I'm getting myself lost on this one now. I'll just stop lol

Edited by The Guru Network, Apr 14 2010, 8:39pm :

zhiVago said,
It's interesting to see how former rivals are forced to cooperate to withstand new industry threats.

They aren't being forced to do anything. Contrary to popular opinion companies regularly work together despite what many Internet websites would have you think.

CarlJ said,

They aren't being forced to do anything. Contrary to popular opinion companies regularly work together despite what many Internet websites would have you think.

This is true, it is in their best interest to work together because they all want the same thing. They all want to get more viewers to get more advertiser dollars.