Major UK online retailer now selling Lumia 930... for £1299

Ever since Nokia announced the Lumia 930 two months ago at Microsoft's BUILD conference, plenty of people have been eagerly awaiting its arrival. While the Lumia 630 that was unveiled alongside it has since been launched in many parts of the world, the 930 has so far remained the stuff of dreams for those wanting to buy it.

But today, major UK retailer Littlewoods.com - part of Shop Direct, one of Britain's largest online retail groups - has begun selling the device on its site, not for pre-order, but in fact claiming to have the device in stock. Unfortunately, the price set by the retailer for the new Windows Phone 8.1 handset puts it well out of the reach of most buyers. 

As WMPowerUser notes, Littlewoods.com has set the price at an astonishing £1299 GBP (around $2180 USD) - more than double the amount a device in this class typically costs at launch. There's a chance, of course, that this price is simply a placeholder on the company's site - and the fact that the 4G Lumia 635 has the same ridiculous price certainly seems to support that. 

But it is nonetheless odd that not only is the handset "in stock", but it also appears to be possible to actually complete the purchase at that price, with no warnings anywhere during the checkout process indicating that the price is anything other than genuine. The company even promises that the handset will be delivered by Thursday 5 June. 

It's also worth noting that Littlewoods.com has a habit of selling devices with sizable mark-ups, ostensibly softening the blow of its pricing by offering credit accounts with 0% interest.

The Lumia 630, for example - which Microsoft announced would be priced at just £89.95 in the UK - is being sold on Littlewoods.com for almost twice that amount, at £179. The Lumia 625 is shown to have once been priced at £359 on the site, despite the UK launch price for the handset being under £250. While other retailers and carriers are now selling the 625 for as little as £99.99, Littlewoods.com is currently charging £219 for it. 

It's not just Windows Phones either. The top-of-the-range Apple MacBook Pro - with 15-inch Retina Display, 2.3GHz Intel Core i7 processor and 16GB of RAM is being sold on Littlewoods.com for £2699, a full £500 more than it costs to order the same system directly from Apple

In this context, it's not at all difficult to believe that the company's £1299 price tag for the Lumia 930 could indeed be the real deal - albeit a truly terrible deal that should be avoided like the plague.

In April, Nokia told us and other distinguished news outlets that the 930 will launch in the UK around the end of June or early July. It will certainly be worth waiting a few extra weeks until more retailers get stock of the device, along with some more realistic pricing

Source: Littlewoods.com via WMPowerUser 

Update: The Lumia 930 is no longer available to purchase on Littlewoods.com; in fact, the entire listing for the handset has been withdrawn. But if you still want to overpay for other devices, there are plenty of others still to choose from at eye-watering prices. 

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27 Comments

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OK so this is obviously a bogus price from a retailer who prefers to push people toward credit arrangements than actually sell outright,

Expansys briefly had the 930 available for pre-order at a price of £479, which seems much closer to the mark. They have now taken it down but instead have a 'register your interest' form.

Nahaz said,
Isn't there any price regulation on these things, or is it the seller can charge whatever they like?

I don't see why it should be illegal. No one is forcing anyone to buy this are they?

The fact that some do pay the daft prices they charge shows there are people that see credit as good enough to swallow the mark up. Or just plain dumb.

AsherGZ said,
Yup, this should be illegal.

Why?

I can offer a baked bean for $1bn, it's up to you whether you want to buy it or not.

What IS immoral about these companies is that they KNOW the only people who come to them are short of cash and are generally not creditworthy. A match made in heaven when they double the price of the goods (compared to the high street) AND charge eye-watering rates of interest.

But it is legal.

If you can't afford it, don't worry as Littlewoods will also let you split the cost over 156 weeks (~36 months).

The interest rate is 36.9% which means the phone costs just £2,166.01. Bargain! :)

Ace said,
If you can't afford it, don't worry as Littlewoods will also let you split the cost over 156 weeks (~36 months).

The interest rate is 36.9% which means the phone costs just £2,166.01. Bargain! :)


I thought the article said they offered 0% interest on their payment plans with their inflated prices...

HawkMan said,


I thought the article said they offered 0% interest on their payment plans with their inflated prices...

Yes and no you get an interest free period to pay it back in full (up to a year) but if you don't pay it all off in that time you get charged that interest rate back dated to the day you bought it

It doesn't support the correct LTE frequencies to work on AT&T. You can get HSPA+ but no LTE. Same with the Lumia Icon. That's a deal breaker for me. I'm still hopeful AT&T will get a flagship Lumia sometime soon though.

"Article"

In this context, it's not at all difficult to believe that the company's £1299 price tag for the Lumia 930 could indeed be the real deal - albeit a truly terrible deal that should be avoided like the plague.


Well said (Y)

There's nothing unusual about this Littlewoods price, they are an old catalogue company who sell on credit with weekly payments and add the credit charge to the full price to avoid telling you the excessive APR they are charging.

I see the author of this article lives in London and doesn't know about how catalogues work, I guess that's just more evidence of the North South divide :-)

Thing is littlewoods recently launched another one called Very, it's the exact same bit the prices are all slightly better.

The Nokia 625 is £219 on littlewoods but £169 on Very.
The Nokia 1520 is £649 on littlewoods but £549 on Very.

So littlewoods rather than lowering their prices, make another company so it seems like a competitor and just put the same items on there but for cheaper.

They also own Woolworths, Isme and K&Co they actually own the entire market of UK online catalogues.

Edited by Gaffney, Jun 2 2014, 12:33pm :