Mall of America ditches BlackBerry, switches to Nokia Lumia 920s

According to a Nokia press release, Mall of America, the largest retail and entertainment complex in the US, is switching from BlackBerrys to Nokia's Lumia 920. The decision seems to have been heavily influenced by the presence of Microsoft's Office Suite alongside the camera capabilities of the Lumia 920.

"Switching to the Nokia Lumia 920 has increased productivity for key team members. The combination of a great smartphone with built-in Microsoft Office suite enables our team to work collaboratively, and SkyDrive ensures we can back up and access our work, wherever we are and whenever we want," says Janette Smrcka, I.T. Director at Mall of America.

It seems Nokia managed to close another deal and further the adoption of its flagship device as well as make inroads into the enterprise sector, a feat they have been trying to accomplish ever since the launch of Windows Phone 8 and their updated Lumia line.

"Mall of America is a great example of how all the business features of the Nokia Lumia 920, combined with its social capabilities, can make a great work device," said Stephanie Mosticchio, enterprise sales manager for North America at Nokia. "The Windows Phone 8 platform has meant the company's employees have been able to transition quickly, due to its built-in and familiar Microsoft Outlook and Office Mobile applications".

Of course such deals can only help Nokia's bottom line and may even lead to a repeat of last quarter's earnings reports in which the company was once again profitable.

Source: Nokia

Report a problem with article
Previous Story

Microsoft celebrates 20 year anniversary of its MVP program

Next Story

Sony America head talks PlayStation 4 price and specs

27 Comments

Commenting is disabled on this article.

Another reason to keep Office on MS products. I mean if MS wants to entice people that's a big one. I had a friend that wanted a tablet but it HAD to have Office. I told her to get a SurfaceRT. If it's released for iOS then people will dig it and stay. I'm sure iOS will get it but it needs to be a lite version that randomly says "for more features, upgrade to Windows 8/RT"

Though at first this might not sound as much it does work as a boost to give more attention to the platform. These workers will now have friends and family who will see them with it and see how it works which can lead to even more people showing interest.

You're such a blow hard about VPN. Hardly ANYONE needs to use VPN on their phone. There are web portals you can use for this..

norseman said,
You're such a blow hard about VPN. Hardly ANYONE needs to use VPN on their phone. There are web portals you can use for this..

I don't really need VPN but it would be nice to have when I do need it, that's the case with many other people as well. I don't need remote desktop on my phone either but it is there and if I need to administer a server and don't have access to a laptop it works really nice. The ConnectMe app is a great RDP app and works really well on LTE.

I use the Lumia 920 and love the device but there are a few things it's missing - hopefully VPN is added pretty soon to WP8.

norseman said,
You're such a blow hard about VPN. Hardly ANYONE needs to use VPN on their phone. There are web portals you can use for this..

Hard to use something that is not there; WM had it and a lot op people used it.
Granted VPN is not my first request for WP8 but having it back would be useful.

cpu said,
MS: VPN! VPN! VPN! Give us VPN!

You're not serious, are you? Windows Phone lacks VPN? iOS has had support for half a dozen VPN standards (with OpenVPN being one of the more recent ones) for a while. The built-in Cisco IPSec has been amazing. Even Android has had bits and pieces of various VPN support (on some devices).

Its clear Office seems to be pushing these devices to enterprise. MS may want to reconsider offering Office on other platforms. Or if it chooses to do so only offer it to other devices that are on Office 365 subscription - which is what the current rumors are.

They already confirmed mobile versions of Office are part of the Office 365 subscription. They didn't specify exactly which mobile platforms, but since it's already baked into Windows Phone, it's pretty obvious it's referring to the other platforms (iOS and Android). Another benefit of Windows Phone is it doesn't use up one of your 5 Office 365 licenses, whereas the other mobile platforms it will.

j2006 said,
They already confirmed mobile versions of Office are part of the Office 365 subscription. They didn't specify exactly which mobile platforms, but since it's already baked into Windows Phone, it's pretty obvious it's referring to the other platforms (iOS and Android). Another benefit of Windows Phone is it doesn't use up one of your 5 Office 365 licenses, whereas the other mobile platforms it will.

Actually the five licenses are for "Home" users and not for commercial one. Late this month Office 365 for business will launch and MS has already stated that licenses will be per user and not for device. I saw a copy of Outlook licensed under the"Home" license and at the top it says "not for commercial use".

Only Microsoft would think offering Office to its competitors would benefit their company when its obvious its a real selling point for their mobile devices and PC's.

efjay said,
Only Microsoft would think offering Office to its competitors would benefit their company when its obvious its a real selling point for their mobile devices and PC's.

And yet only others are claiming that MS will be offering Office on Android and iOS. MS themselves have been quite mum on this issue.

pgn said,
Its clear Office seems to be pushing these devices to enterprise. MS may want to reconsider offering Office on other platforms. Or if it chooses to do so only offer it to other devices that are on Office 365 subscription - which is what the current rumors are.
Why offer Office on other platforms when you want yours to be on top first? If MS offered Office on Android which already has a 70% market share, then why would you buy a Windows Phone? Office sets WP8 apart from iOS and Android because they don't have it. And unless they are willing to license it, they never will.

bogas04 said,
This will increase the share to 5% I guess

What are you going to be saying 2 years from now when Windows Phone has double digit market share in the next 2 years?

Because Blackberry is all but dead as many company's that use BB will certainly switch back to Windows or choose Android. If Enterprises decide to adopt Android, then Google will certainly tailor their services to be able to handle what they need on some level. I think drop ActiveSync to Exchange was a bad move no matter what it costs. It makes adopting Windows Phone even better. MS just needs to make Outlook Mobile sync directly with Exchange as it use to.

That is awesome news. A huge mall such as the MOA must have a full board and governance committee I would imagine. Even if it is under 50 staff - any news is good news.

What exactly does MOA need smartphones for? The management? I can't imagine there being that many people who manage it.

mrp04 said,
What exactly does MOA need smartphones for? The management? I can't imagine there being that many people who manage it.

Communication? This is a place that has a LOT of people that they don't want in there, lots of databases about incidents, etc... the mall police can use it to track people, do quick research on the past, take pictures of incidents / damage done... all kinds of stuff

neufuse said,

Communication? This is a place that has a LOT of people that they don't want in there, lots of databases about incidents, etc... the mall police can use it to track people, do quick research on the past, take pictures of incidents / damage done... all kinds of stuff

It is the mall police switching to these or management? They didn't really say. Don't the mall police use 2-way radios?

mrp04 said,

It is the mall police switching to these or management? They didn't really say. Don't the mall police use 2-way radios?

they use more then just 2 way radios, like I said, it's for information exchange to get faster information, to take pictures and send them back, etc etc.... remember this is a huge mall... and not just a mall, a massive parking complex, a major transportation hub, and it is right next to the international airport

The press release is overflowing with market speak, so it's hard to tell who's actually using it. Yes, every mall has a management office, and MoA's will likely be hefty. There's a theme park in there, too, which will have its own extensive staffing needs, from management to marketing to maintenance to technical.

MoA is also operated by the Triple Five Group, which oversees this and two other malls, and is made up of 1,400 corporate employees or so (via wiki). Whether this deal extended up the corporate hierarchy to this level, nobody says.