Marissa Mayer engaging Twitter users who promise to switch to Yahoo

Yahoo has seen its once dominant online empire slowly decline, though the 2012 appointment of Marissa Mayer to the company's CEO position rekindled some lost interest. Now Mayer is attempting to switch users back to Yahoo in a unique way – by retweeting their promises to do so.

On her Twitter account, Mayer has been engaging users who promise to switch to Yahoo services, such as the company's homepage. Perhaps most interestingly, however, Mayer has been engaging with users who said they make fun of the company's new logo, responding to some and retweeing others. The new logo drew mixed responses online, with many websites slamming the design

Mayer's responses have gotten people talking on Twitter, as the amount of users mentioning her in tweets have rapidly increased, though her name isn't trending on the social network.

Yahoo has seen its market value increase significantly since Mayer's hiring, who led the company's acquisition of social blogging site tumblr. Mayer has focused on creating a more cohesive online network while also focusing on mobile products, buying several startup developers in the past year.

Source: Twitter (@marissamayer) | Image via Yahoo

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27 Comments

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I have my spam email account setup with yahoo. Whenever I"m registering for something that needs an email and I dont want to get emails. I use yahoo. Only check it probably once a month.

Bribing with Retweets' damn low down dirty shame... I for one have no intentions of switching back. She can beg all she wants too.

That thing has been a pile of crap that's crashed on me since 2000... I refuse to install that for a friend just to talk to them anymore.

Haven't used Yahoo in ages. I guess this is a good change for them if they think they're going to be able to get more users, but as far as I can see, Yahoo doesn't really offer me anything special the other search engines already do.

She is really trying hard to bring yahoo back on board. I appreciate her efforts but I am not sure if yahoo will ever get back to its past glory.

DonC said,
And people would believe that Marissa Mayer herself is responding on that account?

You see that tick on the page which clearly says 'verified account'...?

Zlip792 said,
I stopped their service and will not help dying Yahoo since they are in the arm pit of NSA....

Best not use anything from Microsoft or Google or Facebook or Twitter...or any one of the other companies who involuntarily responded to NSLs.

Yahoo has never been of any importance in my country. But I remember that it was listed on list of start-sites that we got back in primary school (before the rise of Google). I just checked their website but what a mess!

Seems like they haven't updated the national version of Yahoo in ages as the website uses less than 50% of my screen with two huge white bars on both sides! And the part that is used is overused with ads and shortcuts everywhere.

I just had a look at their website and you're right, it isn't the nicest thing to look at; it looks a bit jumbled to me. I don't think you can use the fact that it only takes up a small portion of a the width of a 1080p screen to say that it hasn't been updated recently though. Have you checked out google, youtube or even neowin recently?? Being wide isnt something that all modern sites do... They're all around 960px wide, which has been a standard resolution for sites for years.

Edited by M4x1mus, Sep 20 2013, 9:26am :

M4x1mus said,
I just had a look at their website and you're right, it isn't the nicest thing to look at; it looks a bit jumbled to me. I don't think you can use the fact that it only takes up a small portion of a the width of a 1080p screen to say that it hasn't been updated recently though. Have you checked out google, youtube or even neowin recently?? Being wide isnt something that all modern sites do... They're all around 960px wide, which has been a standard resolution for sites for years.


Well actually some elements of youtube and google take up the whole screen for me. Such as the shortcut car on top. But true enough content on Neowin, Google and Youtube do not take up the whole screen. However the bars on the side on Yahoo are larger and thus more distracting.

But IMO the main issue isn't that they have this huge bars on the side. It's that they have these huge bars in combination with a crowded centre. There is so much content put into the inner 50% that the contrast with the empty outside 50% is too big. Also the shortcutbar on top is pushed into 50% of the screen. This in particular makes the site feel outdated compared to Neowin, Youtube and Google.

FYI: I checked the American version and while it's just as crowded the bars on the site are smaller and the shortcuts on top take the full screen width.

Haven't been to yahoo.com in ages. Went today to see the new logo mentioned in those tweets and a giant car ad popped up in front of all content. Umm... really? This is what they've stooped to? No wonder market share is down.

scumdogmillionaire said,
Haven't been to yahoo.com in ages. Went today to see the new logo mentioned in those tweets and a giant car ad popped up in front of all content. Umm... really? This is what they've stooped to? No wonder market share is down.
Stop commenting without reading the damn article. It's really [expletive] annoying.

Yahoo has seen its market value increase significantly since Mayer's hiring. . .

I don't need a quip saying their market value (not share mind you) has increased since she's taken over. The fact is they don't have the user base they used to. Maybe they've got some back with her efforts but they're far from where they were. Period.