Martin Scorsese appears in Siri commercial for Apple

Martin Scorsese has appeared in an ad for Apple's Siri voice assistant software, becoming the fourth famous star to appear in one of these ads. Previously, Samuel L. Jackson, Zooey Deschanel, and John Malkovich have made appearances to promote the iPhone 4S-exclusive voice assistant. The commercial is available to view below, and if you're a movie fan you might notice a fairly obvious reference.

Scorsese's appearance in a New York taxi-cab (a Ford Crown Victoria, no less) plays homage to the 1976 film Taxi Driver, which Scorsese directed. The film follows Travis Bickle, a former Marine, who is trying to cope with his chronic insomnia by driving a taxi. Bickle's thoughts become more and more violent, and he begins to prepare himself for an assault on the seedy underworld of New York. The film is well remembered for its violent nature, especially during 1976. Its violence might look fairly tame by today's standards, but it was graphic for the 70s. The film became a cult classic and the ending has become a topic of popular discussion among movie buffs.

Bickle's taxi was a Checker Taxicab, one of the most common on the streets of New York during the time. The selection of a Crown Victoria for the film only fits, having replaced the Checker as the standard taxi of the city. Apple fans might also pick up on the fact that this is the first time the 'Find My Friends' feature has been used in one of Apple's advertisements.

Source: 9to5Mac

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23 Comments

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I think the "Sequences shortened" is hilarious.
They are SUPER shortened.

Honestly, Google's voice assistant is DAMN snappy, because it doesn't offload every damn word to servers.
Apple's approach might have some background technical advantages, but it has a ton of disadvantages and I really think they should get their act together and make Siri work offline (for most features, at the very least for system-actions and all the voice interpretation).

Google's set some pace now, Apple's turn!

GS:mac

Glassed Silver said,

bohoo?

GS:mac


Like you young lady I too use Apple products (iMac, iPad, and iPod), and I would bet a great deal of money for a lot more years then you. This is nothing more then an observation.

Buttus said,
isn't siri still in beta? spend money on finishing it instead of advertising it...

... They could spend money on finishing it AND advertising it.

Buttus said,
isn't siri still in beta? spend money on finishing it instead of advertising it...

Dude, with the hords of money in Apple's bank account, I'm sure they can "multitask" their money quite well!

GS:mac

Glassed Silver said,

Dude, with the hords of money in Apple's bank account, I'm sure they can "multitask" their money quite well!

then why is it still in beta, and everyone complains about how terrible it is?

Sorry not impressed, I would, however, have been impressed if he asked it a question and Siri, coldly, answered "Are you talking to me? Are you talking to me? I don't see no other phones here so you must be talking to me"

Hum said,
I never buy a product because a 'star' pushes it -- it fact, it tends to turn me off.

a product should sell itself if its good enough... there was always the saying if Hollywood overhyped a movie, it was because it sucked and they knew it... same seems to go for devices anymore...

Hum said,
I never buy a product because a 'star' pushes it -- it fact, it tends to turn me off.

Me to. Probably because all the $$$ they are getting paid to sell the product. Id say anything if I got a good amount of money.

Hum said,
I never buy a product because a 'star' pushes it -- it fact, it tends to turn me off.

But you do end up remembering it. Sometimes advertising like this isn't made to solely sell the product, but to also have you thinking about the brand as a whole.

warwagon said,
meh : Now we just need Chuck Norris using Google Now

Apple is still pushing that Siri? I have totally forgotten about her and I use a 4S!

sanke1 said,

Apple is still pushing that Siri? I have totally forgotten about her and I use a 4S!

I think I only used it a few times to ask stupid questions when I first got it but havn't used it since.

warwagon said,
meh : Now we just need Chuck Norris using Google Now

Naw, Google doesnt need all those celebrities to sell their products.