Massive Deal With Webzen For In-Game Ads

Microsoft's recently acquired Massive Incorporated in-game advertising company has signed a deal to feature adverts within two future titles from publisher Webzen. Set for release in 2007 and 2008 respectively, the PC versions of Huxley and Real-Time Worlds' APB (All Points Bulletin) will mark Webzen's first foray into in-game ads although it's unknown whether the Xbox 360 versions of either game will also include Massive technology.

Webzen is the latest publisher to join the so-called "Massive Network" following the likes of THQ, Ubisoft, and 2K Games. Terms of the deal haven't been disclosed.

News source: TVG

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