Maxtor reveals GITEX plans

Hard disk drive (HDD) vendor Maxtor will whisk its partners and customers away from the hustle and bustle of the GITEX exhibition floor this year. The company plans to use the relative calm of an executive suite at Emirates Tower Hotel as the location where it will explain its transition into a 'market-focused company'.

Maxtor's 'market-focused' ethos is founded on the belief that the storage industry has reached a critical inflection point and is no longer just about the technology. Maxtor has instead committed its time, efforts and R&D money to the development of 'market driven' products, services and programmes. Maxtor will also officially open its regional office at Dubai Internet City on October 5th.

Maxtor is pushing hard to expand outside the traditional HDD vendor customer base consisting of PC assemblers. External HDD devices are opening up retail channels for vendors such as Maxtor and the emergence of digital entertainment devices is also creating a new market to sell into.

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