Microsoft & Kia set to launch Ford Sync competitor at CES

Microsoft and Kia will unveil a Ford Sync competitor at CES next week.

Named Uvo, it is based on the Microsoft Auto software platform, now known as the Windows Embedded Auto software platform. According to AutoNews the Kia version will have features unique to the South Korean automaker.

Uvo's competitor, Ford SYNC, originally announced at CES 2007, provides consumers with hands-free voice controlled music players, hands-free calling and steering wheel music controls. Ford's offering is also based on Microsoft's Auto software platform and the exclusive agreement the pair had ended last year. If you're not familiar with Ford SYNC then we've included a promo video below that demonstrates the basic feature set. At the moment the details of Kia's Uvo are unknown but we expect Microsoft and Kia to unveil their product next week.

Ford recently announced its plans to introduce a mobile hotspot into its range of cars. Ford also confirmed that their SYNC service will be available in an open-source platform soon, to encourage developers to bring new types of downloadable applications to consumer's cars.

Neowin will be live from CES 2010 next week covering the latest and greatest gadgets and technology announcements.

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Okay....who the hell wants to look at a frigging KIA nevermind what bull**** technology they may come up with....for the love of God people are crazy!

P.S. Ford isn't any less ****ty than KIA. I had just rented a brand new Ford Fusion that literally had 1,500 km on it and last week it failed to start....Despite popular belief, Ford quality has NOT improved. It's still the same crappy crap that we've all come to hate and vomit on haha.

Would be nice if they had more voice choices and more language support.

Also be cooler if Microsoft could release an some voice app so you could just use this software on your smartphone, so it's not exclusive to just auto companies.

The same technology is used in several different places. If you call 800-BING-411 you will get access to the same voice services. You can also download the Bing app for Windows Mobile / iPhone to get access to the same stuff. For Blackberry, go to http://www.tellme.com/you/get

What I want to see is some big fat ugly chick sitting in the car and driving with ford sync. Ever notice how every girl in the car is attractive?

warwagon said,
What I want to see is some big fat ugly chick sitting in the car and driving with ford sync. Ever notice how every girl in the car is attractive?

I'm a little confused with Kia's commercials where they show HAMSTERS driving their cars.

Xenomorph said,
I'm a little confused with Kia's commercials where they show HAMSTERS driving their cars.

So I'm not the only one that has been wondering what the heck that is about... thought maybe it had something to do with Zhu Zhu pets or something

Will be a (very) slow evolution unless they find a way to offer the "sync" tools as after-market products.

I love that Microsoft is behind this. They never get credit for the amazing stuff they do. And I think it's kinda cool that they don't really care that much. They know how good they are... they don't need to ram it down everyone's throats and slag the compteition with lies and BS.

Would be awesome if there became a Sync standard thru someone like the ISO people, that EVERY carmaker could implement (and license from MS... hey they did the hard work).
That way everyone is talking the same language.
Of course MS has a history of developing de-facto standards, so that could happen too.

Well done car makers. Well done MS.

Yeah, in every ford when you see the SYNC logo there's also a Microsoft one. Well, that's how it was last time I saw one at the autoshow back in 2008. Everyone who's used SYNC loves it though. I always wondered why more car makers didn't use it. This seems to be another vertical market MS is doing good in though if they sign up KIA now and others later down the road.

Yeah, though no one else could use SYNC because of the agreement Microsoft and Ford had, I was surprised no one tried to copy it really...