Microsoft: 300 million licenses of Windows 7 in 2010

Microsoft has projected that they will sell 300 million copies of Windows 7 in 2010, including the already 90 million licenses sold in the first four months since general availability.  The estimate of 300 million copies sold is a fairly high target, but definitely not out of reach for Microsoft, says Softpedia.

Windows 7 has already proven itself, becoming the fastest selling operating system in history, even surpassing Apple’s Snow Leopard market share in just two weeks.  With Windows 7 hovering around the 10% market share level, that number could more than triple in 2010, if Microsoft’s goals to sell 300 million copies are met.

Microsoft is relying on PC manufactures like Dell, HP, Acer and others to push Windows 7 on all their new PCs.  The market analyst firm believes that PC sales will increase by 20% this year.  PC manufactures are estimated to sell 366.1 million PCs this year, far more than the estimated 300 million copies of Windows 7 sold, compared to 305.8 million units shipped in 2009.

Researcher and director at Gartner, George Shiffler, strongly believes that mobile PCs will be the backbone of the industry this year, as more people will buy laptops and tablets over desktop PCs, “The PC industry will be overwhelmingly driven by mobile PCs, thanks to strong home growth in both emerging and mature markets.”

Microsoft definitely has a hit on their hands with Windows 7, as manufactures are estimated to ship more units this year, and as businesses begin the switch over from Windows XP or Vista to Windows 7.

Thanks to Shayla for the news tip.

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41 Comments

Commenting is disabled on this article.

Its not MS's fault. Having that software working is WAY MORE important than Windows 7 or Windows XP. Its a simple choice really.

The point is, MS counts "sales" and trumpets success which is technically correct, as they make the money. That said if we had a choice we would buy XP.

Why is it MS's fault that your company is using outdated software? Also, I would love to see how well Snow Leopard does when it starts being used in banks and big corporations and then it starts to get targeted by major viruses and spam like MS Windows has been for years. When it comes down to it, 7 is a great operating system with fantastic support. If your company rolls back to XP after buying a new systems with 7, then your company has just wasted time and money.

These numbers are funny really. Vista sold over 250 million in the first year. Vista got a very bad start and the like of Dell, HP and many others sold XP well into the Vista life cycle because consumers demanded it and Microsoft kept pushing back the XP end date.

Computer are going to be sold regardless, even in a recession. Now the recession is stalled or slowly easing and computer are going to be sold no surprise. The difference is that now those vendors cant sell XP, because Microsoft wont let them....so Windows 7 will sell a few more than Vista, because its the only game in town (for Windows), the recession is easing and all estimates are that IT spending will be up in 2010.

All that said there numbers are still a joke. My company will purchase about 1000 new PC's this year. All of them will come with a 7 license. All of them will be re-imaged with XP and a single point of sale application (touch screen register) because that POS software is not certified for 7 and wont be until next year. So 1000 copies of 7 sold, but 0 used in reality.

Its all spin. I would love to to see the retail copies of 7 sold, compared to Snow Leopard. MS will never release that data.

rrode74 said,
Its all spin. I would love to to see the retail copies of 7 sold, compared to Snow Leopard. MS will never release that data.

It's not really worth it. MacOSX sells with every Mac they sell so it's quite similar with what happens with Windows. I'd suspect that Windows 7 would be ahead in retail sales thanks to it's large user base + those who use a Mac and need a copy of Windows to run certain programs.

rrode74 said,
I would love to to see the retail copies of 7 sold, compared to Snow Leopard. MS will never release that data.

Uhm this is unnecessary since net applications already demonstrated how windows 7 reached and then doubled the SL spread some month ago...

DaveGreen said,

Uhm this is unnecessary since net applications already demonstrated how windows 7 reached and then doubled the SL spread some month ago...

Were those Windows 7 copies retail or did they come with a new PC?

300 million? I bet that's a conservative estimate, given that more consumers and businesses would be willing to upgrade from XP to 7 than would be the case with XP to Vista.

And oh, you can count me as one of them. Just got an HP laptop today to replace my iBook! :P

Athlonite said,
fastest pirated OS as well

The most foolproof method of breaking activation hasn't changed from Vista to Windows 7.

Quick Shot said,

I didn't know people still do that :P

They do. There are more pirated copies than legit. A copy of win7 Ultimate in China cost $1.

Athlonite said,
fastest pirated OS as well

if they integrate WAT.

not even hard mod would stay activated

Ci7 said,

if they integrate WAT.

not even hard mod would stay activated

pirates would then just integrate WAT remover and carry on as if nothing happened

Athlonite said,

pirates would then just integrate WAT remover and carry on as if nothing happened


Pirates did that or something similar months ago with great success and so far KB971033 has done very little to stop anyone, especially since most people in the know won't install it.

Edited by SyntaxError, Mar 10 2010, 5:37am :

I pitched the idea of an upgrade from XP to 7 at work and they're looking into it now.

Can't wait to see them actually roll out the upgrade!

I'd love to see solid statistics on this, I'm pretty sure you'd be surprised. Many of the young'uns who once pirated Windows have grown up now and can afford to pay for it now. The new generation of teens who've 'grown up with computers' are casual users who probably don't have the skill or know how to pirate Windows. And whilst that skill and know how seems trivial I stand by it.

just_laze said,
I'd love to see solid statistics on this, I'm pretty sure you'd be surprised. Many of the young'uns who once pirated Windows have grown up now and can afford to pay for it now. The new generation of teens who've 'grown up with computers' are casual users who probably don't have the skill or know how to pirate Windows. And whilst that skill and know how seems trivial I stand by it.

if your prepared to pirate it when your young why would you now pay for it and you really don't need skill to pirate something just an computer with an Internet connection and some time the pirate bay is your friend {;)

Athlonite said,

if your prepared to pirate it when your young why would you now pay for it and you really don't need skill to pirate something just an computer with an Internet connection and some time the pirate bay is your friend {;)

It might have something to do with being the right thing to do. I pirated XP for 4 years then finally got a copy when I was able to afford it. I now have a $250/yr Technet subscription (early access) but that isn't a reason to get a regular license like everyone else. Since those are eval use only I did a 6 month eval run before going out and paying $180 for Windows 7 Ultimate OEM.

P.S. - I'm a registered system builder and marked as a Microsoft Partner so I can actually use those OEM licenses legally.

Athlonite said,

if your prepared to pirate it when your young why would you now pay for it and you really don't need skill to pirate something just an computer with an Internet connection and some time the pirate bay is your friend {;)

I pirated windows xp when i was a kid with no income. but paid for vista as well as windows 7.

shinji257 said,

It might have something to do with being the right thing to do. I pirated XP for 4 years then finally got a copy when I was able to afford it. I now have a $250/yr Technet subscription (early access) but that isn't a reason to get a regular license like everyone else. Since those are eval use only I did a 6 month eval run before going out and paying $180 for Windows 7 Ultimate OEM.

P.S. - I'm a registered system builder and marked as a Microsoft Partner so I can actually use those OEM licenses legally.

As was I (winxp) untill the 1st MS public BETA of 7 was available i loved it so much i put money aside each week so i could buy an Legal copy when it went RTM i'm glad i did

Windows7even said,
care to give us a dish on the number of pirated copies installed...300 million would be pale in comparison im sure
Well, that is still good for Microsoft, isn't it? ;)

While Windows 7 has the advantage of being pre-installed on nearly every PC from the major OEMs, it really is a very good release.

Windows7even said,
care to give us a dish on the number of pirated copies installed...300 million would be pale in comparison im sure

50 million legal copies 250 million pirated

Windows7even said,
care to give us a dish on the number of pirated copies installed...300 million would be pale in comparison im sure

Microsoft still prefers people to pirate Windows than use Linux though because strategically it puts them in a good position.

mad_onion said,

Microsoft still prefers people to pirate Windows than use Linux though because strategically it puts them in a good position.

Not only that, but Microsoft doesn't care if you rip a win7 home upgrade in order to install a full ultimate version.

Gosh those are big numbers! Quality OS though so I take my hat off to them if they can pull it off.

PS. I love how any article on Microsoft always has to take a slight dig at Apple (and vice versa). In the ever changing world of technology, that unspoken rule of taking a dig is like a rock; an unwavering constant; a bastion, if you will.

Steeley said,
PS. I love how any article on Microsoft always has to take a slight dig at Apple (and vice versa).
Well, they are the main competitors. (And it's difficult to compare to Linux market penetration).

Steeley said,

PS. I love how any article on Microsoft always has to take a slight dig at Apple (and vice versa).

Difference being though that Microsoft's digs are factual whereas Apples are made up :P

ManMountain said,

Difference being though that Microsoft's digs are factual whereas Apples are made up :P

Yeah. Because we all know that Linux is factually a cancer. ;)

Kirkburn said,
Well, they are the main competitors. (And it's difficult to compare to Linux market penetration).

the main competitor to windows 7 is xp.

That`s gonna be a tough ask, but the response 7 is getting is phenomenal so it sure is a possibility. If the big manufactures get behind Microsoft, i`m sure they will for a discount there aren`t going to be many pc`s sold which don`t have 7 on them.
Only problem i see is 7 is going to get a lot more attention from undesirables!

its not like the number of "undesirables" directly correlates the the number of exploits found. It only take one person to find an exploit and take advantage of it.

Riggers said,
That`s gonna be a tough ask, but the response 7 is getting is phenomenal so it sure is a possibility. If the big manufactures get behind Microsoft, i`m sure they will for a discount there aren`t going to be many pc`s sold which don`t have 7 on them.
Only problem i see is 7 is going to get a lot more attention from undesirables!
Microsoft already has them by the gonads. :P There is no need for them to "rally", when they are scrounging for every discount Microsoft can give them in pricing to maintain a competitive advantage against the other OEMs.

Riggers said,
That`s gonna be a tough ask, but the response 7 is getting is phenomenal so it sure is a possibility. If the big manufactures get behind Microsoft, i`m sure they will for a discount there aren`t going to be many pc`s sold which don`t have 7 on them.
Only problem i see is 7 is going to get a lot more attention from undesirables!

The undesirables are already there.

ale07 said,
They will probably achieve that, because some buisnesses will finaly be upgrading from XP
+1

Edited by Greenstein, Mar 7 2010, 2:29pm :

Greenstein said,
+1

I've already upgraded 11% of the workstations at my office to Windows 7 and so far the response has been very positive. Due to the fact that I'm the only IT staffer, I've decided that we will be upgrading the rest of the machines when the time is right. I imagine many other businesses will follow suit as well.

agreenbhm said,

I've already upgraded 11% of the workstations at my office to Windows 7 and so far the response has been very positive. Due to the fact that I'm the only IT staffer, I've decided that we will be upgrading the rest of the machines when the time is right. I imagine many other businesses will follow suit as well.

Our work just finally upgraded to IE7. I see maybe Win7 next year.

ale07 said,
They will probably achieve that, because some buisnesses will finaly be upgrading from XP

exactly... many have started moving but my company has not even considered doing it.

Edited by still1, Mar 7 2010, 5:56pm :

Greenstein said,
+1

Dude/dudette,
Off-topic, but I couldn't help but notice you "N", and a little digging showed you from the Husker nation as well. Good thing to finally find someone from my terrirtory here in Neowin. PS I'm from omaha.