Microsoft: 83 stores now open

For a while, it seemed like Microsoft had slowed the pace of its retail store openings but in the past few months we have seen many more new locations start their operations in North America. Today, the company offered an update on its retail store business, stating that 35 new Microsoft Store locations had opened in 2013, bringing the total number to 83.

Microsoft said, "We have welcomed more than 362 million customers to our full-line, specialty and online Microsoft Store properties in more than 200 markets worldwide." However, all of the brick-and-mortar retail stores have opened in the U.S. and Canada so far. Microsoft confirmed that 2014 will see three more new store locations; one in Mississauga, Ontario, another in Farmington, Connecticut and the third in Paramus, New Jersey. Neowin has already reported on these new openings but so far. there are no specific dates for these new locations. Microsoft also opened their "store within a store" locations at 500 Best Buy retail outlets in the US over the summer

Microsoft also indicated today that it will continue to launch smaller specialty shops in the future while also expanding a number of the current kiosk-like stores to larger full retail locations; details on those plans were not announced. Microsoft has yet to open a retail store outside of North America, although it did announce plans several months ago to expand its reach into China at some point.

Source: Microsoft | Image via Microsoft

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23 Comments

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Microsoft should consider putting stores far more outside the United States, the rest of North America, South America, Africa, Europe, Asia and Australia would appreciate it.

I don't think Antarctica will miss it though

I think MS sh*ts from far above to the rest of the planet, this planet should be simply renamed to United Planet of America. Period.

Yep, desperately need some stores here in the UK to educate people on the advantages of Windows over iPad and Android tablets (and all the rest). I think the "store-within-a-store" model would work well. Just put some educated people inside PC World to decently set-up the machines and be there to show people what the machines can do.

How are the stores doing? Any sales numbers released? I heard the stores were mostly empty with tumbleweeds (SHaGGGz) blowing through.

It must be embarrassing to work there knowing you are copying the Apple stores in such a blatant way. T-Shirts, Ra ra excitement.

StarsDie said,
I'd rather celebrate this achievement than worry about sales figures right now.

Heh - well then presumably you're not responsible for actually operating a business if you're not interested in sales figures!

derekaw said,
How are the stores doing? Any sales numbers released? I heard the stores were mostly empty with tumbleweeds (SHaGGGz) blowing through.

It must be embarrassing to work there knowing you are copying the Apple stores in such a blatant way. T-Shirts, Ra ra excitement.


There aren't enough stores near me for me to give anything more than anecdotal evidence, but the few times I have been to one, they've been full.

Also, just to match your anecdotal evidence, I've heard that most people going into Microsoft Stores are there to actually buy stuff, whereas most people going into Apple Stores are there to get help from the Genius Bar.

nowimnothing said,

Also, just to match your anecdotal evidence, I've heard that most people going into Microsoft Stores are there to actually buy stuff, whereas most people going into Apple Stores are there to get help from the Genius Bar.

You obviously didn't read the report that puts Apple stores at the highest profitability per square foot.

stevan said,

You obviously didn't read the report that puts Apple stores at the highest profitability per square foot.

Not hard when all their devices are so expensive Just kidding (mostly). My comment was intentionally a worthless anecdote to go alone with derekaw's worthless anecdote.

nowimnothing said,

There aren't enough stores near me for me to give anything more than anecdotal evidence, but the few times I have been to one, they've been full.

Also, just to match your anecdotal evidence, I've heard that most people going into Microsoft Stores are there to actually buy stuff, whereas most people going into Apple Stores are there to get help from the Genius Bar.

I would love to see some stats on what percentages of customers are going in for what. The nearest Apple store to me is the one in the Bullring in Birmingham city centre, in the UK.

I've been shopping in Birmingham a few times in the last few weeks - once was to pick up some bits for my recently acquired MacBook Air, but truthfully the other times I went past the Apple store just for morbid curiosity to see how busy it was. And it was INSANE. They were actually having to queue outside, just to get into the store.

The time I went in to buy some stuff I did actually try and evesdrop on some of the conversations that the employees and customers were having.. the overwhelming majority seemed to be people coming back with problems with iPhones - usually of their own doing (dropped it, bricked it, etc) and seeking support to get it fixed. The Genius bar was a total scrum.

Apple have been a victim of their own success it seems with the iPhone

derekaw said,
How are the stores doing? Any sales numbers released? I heard the stores were mostly empty with tumbleweeds (SHaGGGz) blowing through.

It must be embarrassing to work there knowing you are copying the Apple stores in such a blatant way. T-Shirts, Ra ra excitement.

If you've been to one of the MS stores you'd know they aren't copying apple any more than opening a retail store.