Microsoft adds frequent flyer miles option to Bing Rewards

U.S. users of Microsoft's Bing search site have had the option for some time to sign up for Bing Rewards, which lets them collect points while searching that can later be use to purchase gift cards or even 100GB of OneDrive storage for one year. Today, another new option has arrived that lets Bing Rewards points be used for a number of loyalty programs, including frequent flyer miles on several airlines.

The Bing Rewards page shows that the airlines that are participating in this program include American Airlines, Avianca, Frontier Airlines, Hawaiian Airlines, Icelandair, US Airways, and Virgin Atlantic/America. In those cases, Bing Rewards members can spend 400 of their points (or 380 if they are at the Gold level) to get 400 miles for one of those programs. Once a user spends their points on this option, they select which frequent flyer program they wish to support and then the points are transferred to miles in that account.

The points can also be used for the hotel-based IHG Rewards Club, along with the SVM FuelCircle gas program and My BestBuy Rewards. However, we suspect that heavy business travelers will go for the airline miles in order to get to their free tickets that much faster.

Source: Microsoft | Image via Microsoft

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Bing Rewards members can spend 400 of their points (or 380 if they are at the Gold level) to get 400 miles for one of those programs.
- It is not 400miles, 100 points/miles for 400 Bing Reward points

Wow, that's some serious use you guys are putting in. I get about 800 or so Bing points a month, which is around $10.

AsherGZ said,
There's a world outside US.

US tax law is complicated enough without having to consider every country in the world's complicated tax laws.

AsherGZ said,
There's a world outside US.

Of course there is, that's why they're giving us frequent flyer miles, so we can fly to places outside of the US.

rfirth said,
US tax law is complicated enough without having to consider every country in the world's complicated tax laws.
So they should shut shop everywhere else? It's not like their divisions abroad are somehow magically ignoring all local laws, and it's not as if they can't devote resources to do whatever's required to make more of Bing's features available abroad.