Microsoft aiming for "carbon neutrality" in July

Microsoft took some hits a few weeks ago from the environmental activist group Greenpeace. The organization said that Microsoft was one of the worst tech companies that used cloud-based services in terms of not using enough "clean" renewable energy to power its cloud servers. Today, Microsoft announced plans that it claims will reduce its impact on the environment.

In a post on Microsoft's official blog, the company's chief operating officer Kevin Turner announced:

Beginning in fiscal year 2013 (which starts this July 1), Microsoft will be carbon neutral across all our direct operations including data centers, software development labs, air travel, and office buildings. We recognize that we are not the first company to commit to carbon neutrality, but we are hopeful that our decision will encourage other companies large and small to look at what they can do to address this important issue.

Turner added that Microsoft will charge a "new, internal carbon fee" inside the company. That means Microsoft's divisions must put in money into a fund when it uses energy that increases the company's carbon footprint. Microsoft said the new carbon fee is designed to encourage its divisions to create "incentives for greater efficiency, increased purchases of renewable energy, better data collection and reporting, and an overall reduction of our environmental impact."

The Seattle Times reports that Microsoft is talking with a number of nonprofit groups on how best to use the money raised by the new carbon fee to fund renewable energy and carbon offset projects.

Image via Microsoft

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Greenpeace is a scam... Every time i think of Greenpeace, i think of the Penn & Teller episode of "Bull Sh**" where the founder tells his story of leaving the organization because (paraphrased) "They were trying to get chlorine banned...and i started thinking 'really? we are going to get rid of naturally occurring elements in nature?'" starts at around 4:30 mark:

http://www.youtube.com/watch?v=Xb3whnMW_I4

Just remember, Penn and Teller have an alternative motive too: They want people to watch them. Usually, being sensationalist helps that too...