Microsoft and RIM partner up to integrate Bing into BBOS

Microsoft is always looking to take its latest search engine to the next level. They have been working hard on promoting the Bing platform of products at nearly every chance they get and today have announced they will be incorporating Bing into BBOS.

Steve Ballmer took the stage at BlackBerry World 2011 and announced that Bing will be the default search provider on all Blackberry devices and that Bing Maps will also be the default map service too. It should be noted that RIM did have its own branded map service but it was lagging far behind the competition.

BBOS will benefit from Microsoft's Bing platform by having Bing voice searches, street-level maps and panoramic photo stitching. This small, but important upgrade, will benefit both RIM and Microsoft. Microsoft will gain marketshare for its Bing related products, and RIM will get a shot in the arm of features that the platform desperately needs.

This shift for Blackberry is important to help it stay relevant and combat Google and Apple. Microsoft has its own platform, WP7, but compared to Android and iOS, they both feel as if they are the underdogs. Yes, RIM does have a massive footprint in the corporate world, but as of late, their marketshare has been falling, and hopefully with the help from Bing, RIM can help maintain its relevance.

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41 Comments

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I think I just heard the knock out bell for BlackBerry. Bing!

Bing is such garbage. But if it means Microsoft is spending more money than it gets, I'm all for it. Maybe Microsoft can finally give up on this search engine idea. 30,000 feet and you're still connected with Gogo. Happy travels! Connect to the GoGo WiFi

yeah it is garbage because you have used it... oh wait, i think you havent... because it works fine for me and for alot of people i know.
it seems like you are a fanboy? commenting on some article about something you dont like, like just because you dont want to see more than "google"... it doesnt mean something that isn't google is a garbage. because i bet you think Blekko is garbage too? or you think bing is garbage because its from microsoft and you dont like microsoft?... oh well... naive people will be always naive

I'm entitled to my opinion. It seems like your the fanboy. You really think that Bing is doing well? Think again genius. I love how Microsoft is spending so much money on this failure and it doesn't pay off. Good luck with that abortion. Good day sir.

http://goo.gl/QW4nf

"Steve Ballmer took the stage at BlackBerry World 2011 and announced that Bing"

First of all, FIRE this bald-headed IDIOT. Every time someone mentions this cretin's name, they think of Windows Vista, as well as the many f'ups he has had a hand in at Microsoft. WHY are they keeping this slimeball at the company? He should have been let go eons ago! What a huge embarrassment for Microsoft (and thus, Bill Gates).

But look where they are now... Win7 is a raging success, WP7 isn't *bad* (just new) & deals with Nokia, Office 2010 and 2011 for Mac are excellent, Xbox 360 is going strong with Kinect and RRODs are rarer than the YLODs on PS3s, Microsoft taking marketshare in search and other online services, Windows 8 looking very promising... But he's still in charge. Surely Microsoft should have folded by now if he's as bad you make him out to be.

Here's what I find entertaining. RIM is attempting to adapt the Android app market for it's tablet, then turns around and makes a deal with Microsoft for something else? Consistency at it's finest!

nekkidtruth said,
Here's what I find entertaining. RIM is attempting to adapt the Android app market for it's tablet, then turns around and makes a deal with Microsoft for something else? Consistency at it's finest!

Android Apps running on BB does not give Google money. Google search on BB gives them money to invest in Android and eventually kill RIM. So what RIM is doing is removing Google revenue from their plataform and getting revenue (through sales of phones and tablets) from running a multitude of apps that are already available in the market.

thealexweb said,
Microsoft probably paying RIM a ton of cash for this, really a desperate move on their part

Without any proof you're just guessing here. At the end of the day RIMs stronghold is in the US and that's the place where Bing works best, I don't see the need for any payment, maybe a cut of some ad revenue coming from BB clicks but that's part of any type of exclusivity deal.

thealexweb said,
Microsoft probably paying RIM a ton of cash for this, really a desperate move on their part

If anything, this is going to hurt RIM. Who's going to want to use Microsoft search or maps on their blackberry? RIM is just shooting itself in the foot.

Flawed said,

If anything, this is going to hurt RIM. Who's going to want to use Microsoft search or maps on their blackberry? RIM is just shooting itself in the foot.

The 13% or so of people who use Bing on their desktop? RIM's problems isn't it's search provider or maps, it's the hardware and subar BBOS. Don't blame MS for their problem when it's got nothing to do with MS in the end.

thealexweb said,
Microsoft probably paying RIM a ton of cash for this, really a desperate move on their part

Who the **** cares if Microsoft is paying for this partnership. It's their money, their product, they have the right to do what they need to get it in front of people so they can decided if they like it or not (excluding anti-competitive practices of course). Them using their money to grow their brand isn't anti-competitive because Google, the overwhelmingly dominate playier in that industry, is capable of doing it too.

thealexweb said,
Microsoft probably paying RIM a ton of cash for this, really a desperate move on their part

Like when Google payed Mozilla to spy on Firefox users.. Really desperate.

Yea, Bing FTW.

But all these Bing stuff is U.S. only. Outside the U.S., especially in Europe, Bing (Maps and Search) is nothing but a bunch of crap.

Joho said,
Yea, Bing FTW.

But all these Bing stuff is U.S. only. Outside the U.S., especially in Europe, Bing (Maps and Search) is nothing but a bunch of crap.

Bing map is not really good in Quebec, Canada either. That's the main reason why i'm not using Bing as i use Google Map often.

Joho said,
Yea, Bing FTW.

But all these Bing stuff is U.S. only. Outside the U.S., especially in Europe, Bing (Maps and Search) is nothing but a bunch of crap.

Which is why the Nokia deal is so huge for Bing outside the US. Give it take and let the Navteq data feed into Bing Maps.

GP007 said,

Which is why the Nokia deal is so huge for Bing outside the US. Give it take and let the Navteq data feed into Bing Maps.

People really don't seem to understand the capabilities the Nokia partnership is going to bring to a lot of Microsoft products. They will in time I guess

Don't understand the money Microsoft is investing in Bing as for every $1 income Microsoft Lose $3.

Can We Please Stop Pretending That Microsoft's Bing Is Doing Well? : http://www.businessinsider.com...bing-losing-billions-2011-4

....Microsoft's Bing search engine is indeed gaining some share of search queries in the US market (globally, Bing is nowhere). But it is gaining this share at an absolutely mind-boggling cost. Specifically, Microsoft is gaining share for Bing by doing spectacularly expensive distribution deals, deals that don't even come close to paying for themselves in additional revenue.
How much is Microsoft spending to buy market share for Bing?
Based on an analysis of Microsoft's financial statements, Bing is paying about 3X as much for every incremental search query as it generates in revenue from that query.
What does that mean?
It means that for every $1 Microsoft generates from each new search query it buys, it spends $3 to get it.....

At the loss rate in the past quarter, in fact, Bing is now losing a spectacular $3 billion a year. $3 billion! This loss is ~$500 million more than Bing's run-rate revenue, which is about $2.5 billion.

alexalex said,
Don't understand the money Microsoft is investing in Bing as for every $1 income Microsoft Lose $3.

Can We Please Stop Pretending That Microsoft's Bing Is Doing Well? : http://www.businessinsider.com...bing-losing-billions-2011-4

....Microsoft's Bing search engine is indeed gaining some share of search queries in the US market (globally, Bing is nowhere). But it is gaining this share at an absolutely mind-boggling cost. Specifically, Microsoft is gaining share for Bing by doing spectacularly expensive distribution deals, deals that don't even come close to paying for themselves in additional revenue.
How much is Microsoft spending to buy market share for Bing?
Based on an analysis of Microsoft's financial statements, Bing is paying about 3X as much for every incremental search query as it generates in revenue from that query.
What does that mean?
It means that for every $1 Microsoft generates from each new search query it buys, it spends $3 to get it.....

At the loss rate in the past quarter, in fact, Bing is now losing a spectacular $3 billion a year. $3 billion! This loss is ~$500 million more than Bing's run-rate revenue, which is about $2.5 billion.


Bing isn't there to make money. MS has other cash cows. Bing is there to take marketshare from Google, because by doing that, they reduce Google's economy. It takes Google away from focusing on enterprise solutions, or OSes, and going back to search. And that's exactly where MS wants them.

alexalex said,
Don't understand the money Microsoft is investing in Bing as for every $1 income Microsoft Lose $3.

Can We Please Stop Pretending That Microsoft's Bing Is Doing Well? : http://www.businessinsider.com...bing-losing-billions-2011-4

....Microsoft's Bing search engine is indeed gaining some share of search queries in the US market (globally, Bing is nowhere). But it is gaining this share at an absolutely mind-boggling cost. Specifically, Microsoft is gaining share for Bing by doing spectacularly expensive distribution deals, deals that don't even come close to paying for themselves in additional revenue.
How much is Microsoft spending to buy market share for Bing?
Based on an analysis of Microsoft's financial statements, Bing is paying about 3X as much for every incremental search query as it generates in revenue from that query.
What does that mean?
It means that for every $1 Microsoft generates from each new search query it buys, it spends $3 to get it.....

At the loss rate in the past quarter, in fact, Bing is now losing a spectacular $3 billion a year. $3 billion! This loss is ~$500 million more than Bing's run-rate revenue, which is about $2.5 billion.

That data is skewed, and I'll tell you why, MS is spending on building datacenters around the world and also paying for Maps data and other local data farming to add into Bing. This grows it's costs and so on, but the need to do so is there.

Saying that most of the money is from some sorta "payouts" only seems daft.

Microsoft is trying to buy itself into the market, yet its marketshare is going nowhere fast. People using blackberries are going to be asking, "how do I use Google on this thing", realise that it's virtually impossible, then abandon the platform completely. Nokia, RIM, Yahoo, and others will ultimately suffer because of their association with Microsoft.

Flawed said,
Microsoft is trying to buy itself into the market, yet its marketshare is going nowhere fast. People using blackberries are going to be asking, "how do I use Google on this thing", realise that it's virtually impossible, then abandon the platform completely. Nokia, RIM, Yahoo, and others will ultimately suffer because of their association with Microsoft.

RIM has been losing share for some time before this even started as an idea in some managers head. Bing works fine in teh US, and so does Bing Maps. You're single minded biased view about MS has been noted yet doesn't change the fact that people are using Bing, and it's US share is growing month after month.

Flawed said,
Microsoft is trying to buy itself into the market, yet its marketshare is going nowhere fast. People using blackberries are going to be asking, "how do I use Google on this thing", realise that it's virtually impossible, then abandon the platform completely. Nokia, RIM, Yahoo, and others will ultimately suffer because of their association with Microsoft.

I'm sure many will wonder but I'm sure many will just try it and realize it's not bad, in fact, depending the capabilities they include it could even be seen as better. Bing is a great (US) search engine once you actually use it and lose the urge to double check google.

GP007 said,

That data is skewed, and I'll tell you why, MS is spending on building datacenters around the world and also paying for Maps data and other local data farming to add into Bing. This grows it's costs and so on, but the need to do so is there.

Agreed, I constantly see these referrals to Microsoft's cash burn rate and the fact that they're building massive 1 terabyte per second data centers all over the world is never taken into account. I like Bing and use it exclusively.

I never thought i'd switch from Google but I have and don't miss them. Competition is good, if there's any company with the money and resources to take on Google, Microsoft is that company, why would I want a world with only one effective search engine or 1 mobile platform? Or desktop OS ? I'm a Windows7/OSX user and happy to be so.

Saying that most of the money is from some sorta "payouts" only seems daft.


Flawed said,
Microsoft is trying to buy itself into the market, yet its marketshare is going nowhere fast. People using blackberries are going to be asking, "how do I use Google on this thing", realise that it's virtually impossible, then abandon the platform completely. Nokia, RIM, Yahoo, and others will ultimately suffer because of their association with Microsoft.

Yeah of course you called it, keep dreaming.

bdsams said,
Next up, Apple adopts Bing for maps and search.

They already done it with search,just wasn't default on their platform and bing maps is excluded.

bdsams said,
Next up, Apple adopts Bing for maps and search.
That would give Bing a ginormous market share. It was rumored by techcrunch, that Bing would become default in iOS 5, because of the Android threat.
And add Nokia to that list too. Bing FTW!

bdsams said,
Next up, Apple adopts Bing for maps and search.
Don't hold your breath. Apple is developing an in-house solution for maps. As far as search goes, they already offer both. Google pays Apple to be included, they wouldn't remove them out of spite.

Xero said,
Don't hold your breath. Apple is developing an in-house solution for maps. As far as search goes, they already offer both. Google pays Apple to be included, they wouldn't remove them out of spite.

Don't be so sure. It would be a great way of hurting Google's base...

The thing is that all these little victories for Bing are going to really hurt Google as a company.

When 90%+ of your revenue is derived from search, and you're losing percentages to Bing, that cuts into 90% of your revenue. However, if Microsoft gains 10% in search and Google loses 10%, that Google's revenue is cut by 9%. That's a *big* deal. But MS won't get 9% in revenue for Bing... it's all to starve the beast that is Google, and it's smart business.

Hercules said,
The thing is that all these little victories for Bing are going to really hurt Google as a company.

When 90%+ of your revenue is derived from search, and you're losing percentages to Bing, that cuts into 90% of your revenue. However, if Microsoft gains 10% in search and Google loses 10%, that Google's revenue is cut by 9%. That's a *big* deal. But MS won't get 9% in revenue for Bing... it's all to starve the beast that is Google, and it's smart business.

Yup. things are starting to heat for Google. Nokia (with WP7) and RIM partnering with MS will give them some nightmares.

Hercules said,
The thing is that all these little victories for Bing are going to really hurt Google as a company.

When 90%+ of your revenue is derived from search, and you're losing percentages to Bing, that cuts into 90% of your revenue. However, if Microsoft gains 10% in search and Google loses 10%, that Google's revenue is cut by 9%. That's a *big* deal. But MS won't get 9% in revenue for Bing... it's all to starve the beast that is Google, and it's smart business.

Death by a thousand cuts...

Google knows Mobile is the future of search, that is why Android exists. The problem is they can't stop these side deals that are eating away at the slowly.

I really hope this isn't one of those "you're doing it this way, like it or not" kinda deals. At work, we use Verizon Blackberries, and thanks to Verizon's partnership with Microsoft, Bing is the only search engine you can set as your search provider in the browser. If you want to search Google, you either have to visit Google manually, or download the Google Search app - you can't just type your search string in the address bar anymore and expect Google to come up - they've all but prevented that from happening.

Joey H said,
I really hope this isn't one of those "you're doing it this way, like it or not" kinda deals. At work, we use Verizon Blackberries, and thanks to Verizon's partnership with Microsoft, Bing is the only search engine you can set as your search provider in the browser. If you want to search Google, you either have to visit Google manually, or download the Google Search app - you can't just type your search string in the address bar anymore and expect Google to come up - they've all but prevented that from happening.

Yeah, the deal would be cool as long as it benefits the customer too. Right now these deals just seem to limit the customer.

Joey H said,
I really hope this isn't one of those "you're doing it this way, like it or not" kinda deals. At work, we use Verizon Blackberries, and thanks to Verizon's partnership with Microsoft, Bing is the only search engine you can set as your search provider in the browser. If you want to search Google, you either have to visit Google manually, or download the Google Search app - you can't just type your search string in the address bar anymore and expect Google to come up - they've all but prevented that from happening.

T-Mobile did that with Windows Phone 7, except when you search something in the web browser, it brings up Google carriers can do basically whatever they want.

andrewbares said,

T-Mobile did that with Windows Phone 7, except when you search something in the web browser, it brings up Google carriers can do basically whatever they want.

Yup! O2 in the UK bring up Yahoo! search when invoked from the browser. And there's NO way of changing that! ( At least I haven't found any )