Microsoft announces Win 7 pricing, special pre-order price

Microsoft has finally announced the pricing and it is good news to the consumer, with prices for its most popular product, Windows Home Premium, receiving about a 10% price drop. With a drop in price Microsoft is hoping to regain customers after the less than desirable launch of Windows Vista.

This prices are very similar, but not identical, to those we reported back in February.

Microsoft will also be offering pre-order upgrades with aggressive prices never seen by Microsoft before. These prices are identical to those we reported back in early June, from a leaked Best Buy memo.

Upgrades:
Home Premium - $ 119.99 (Vista Launch price of $159.99)
Professional* - $ 199.99 (Vista launch price of $199.99)
Ultimate - $ 219.99 (Vista launch price of $259.99)

Pre-Order Upgrades:
Home Premium - $49.99
Professional - $99.99

Full Retail:
Home Premium - $ 199.99 (Vista launch price $239.99)
Professional* - $ 299.99 (Vista launch price $299.99)
Ultimate - $ 319.99 (Vista launch price $399.99

* Windows Vista Business and Windows 7 Professional are used for comparable references

Pre-orders will be limited but Microsoft has not commented yet on what the supply limitations will be. The pre-orders will launch Friday, June 26 – July 11 in the US, Canada, and Japan and will end sooner if supplies are depleted. The UK, France, and Germany preorders launch July 15 – August 14 or will end sooner if supplies are depleted. Keep an eye on windows7upgradeoption.com starting tomorrow, as we anticipate more details being announced about this program on that website. The pre-order upgrades will only be available online and only from select retailers like Best Buy, Amazon.com and the Microsoft Store.

Microsoft is trying to show that Windows 7 is better than Vista in every form. With its more aggressive pricing, and excellent beta reviews, Microsoft wants the world to know that this is the OS you want.

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115 Comments

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Xero,

Windows 7 RC will begin to experience bi-hourly shutdowns on March 1st of 2010 and completely expire June 1st of 2010. Also with prices such as $49 for Windows 7 Home Premium upgrade and $99 for Windows 7 Professional -- how could you go wrong? These prices are available for a limited time only via pre-order so I would recommend ordering yours today.

For more information, see the Windows 7 Pre-Order offer page here: http://<< spam >>/nldc8p

Jessica
Microsoft Windows Client Team

I'd have preferred if Microsoft had some online system where you could input your Vista product key and it'd validate upgrades against that, blacklist/neutalize the Vista key and give you a full clean install Windows 7 product key instead of the current system which is crippled for booting from the DVD and doing a clean install without a previous OS installed. Leaves me with no choice but to for a full version upgrade if I don't want ANY limitations. And Retail instead of OEM if I want to move across PCs.

Meh, I bet it won't be that cheap in Australia! Vista Ultimate was ~AUD$700 (~USD$500) and even if it's cheaper then that, it will still cost alot more then you guy in the US get to pay, as usual we get royally ripped off :(

NOTE: Yes, I am aware it's much cheaper here now but back when Vista was first released here it was around ~$700 for Ultimate and it stayed there for quite some time before finally dropping down (I just use Ultimate as that is the one I remember the price of :P)

Would the upgrade versions be applicable if you're using Windows 7 RC? Like, would I be able to use an upgrade disk to perform a clean install if I already have RC installed?

This is the way MS should have done it in place after the BIG MESS UP with Vista
Full Retail with Upgrade Option
Home Premium - $ 49.99
Professional - $ 99.99
Ultimate - $ 149.99
As long MS keep stick to bloody high cost people are going do nothing but pirate it as soon it is crack you watch see it never fail and min will like me will just stick to 2000/XP or move on some Linux Distributions I for one will say Windows 7 maybe better tab faster but it still bloody pig with memory even vs carp ware Vista it tab higher and really really hate fact that keep some old vista folder carp make it harder then hell to find save data folder and that they drop email Outlook Express/Windows Mail which mean you have install that carpee a@@ Windows Live Mail which make real mess in inport my backup I have had for year I been using OE (1996) and boy dose Live Mail tops crap ware list.

What is the Windows 7 Upgrade Option Program?

When you purchase a computer that is preloaded with Windows Vista Home Premium, Windows Vista Business, or Windows Vista Ultimate, from a participating computer manufacturer, you may be eligible to upgrade to a corresponding edition of Windows 7.

I'm not holding my breath. If that's all this web site is then that pretty much sucks. If it is in deed available for everyone to pre-order at a great price then I'll buy it, otherwise I'm going to have to wait for the "free" versions :p


Looks like they took the FAQ down at windows7upgradeoption.com. I guess I got a sneak peak.

Microsoft designed Windows 7 Upgrade media for Windows Vista. A customer with Windows XP can purchase Windows 7 Upgrade media but must back up their files, clean install, and then reinstall their applications.

From the FAQ

wtf? i have vista ultimate, why cant i pre-order the ultimate? how come i can screwed when i bought the most expensive premium version of your software. why no love for me?

We are in the middle of a recession, on top of which I live in rip off Britain. Apparently Microsoft are referring to Snow Leopard as being a 'service pack and we don't charge for those'! At the moment, given the choice of upgrading my Macs with a family pack or upgrading my PCs, Apple's upgrade price is an easy sell. I don't want to denigrate the fine work done that has made Windows 7 a solid product but the Beta worked on my Asus P5VD2-MX/PNY Geforce 7300GS, whereas the RC gives me a blue screen of death unless I remove the video card and use Asus's on-board graphics Via chip.

I'm well pleased with the announcement of the prices but a little confused. Upgrade Retail $259.99 and Full Retail is $319.99 I just done a conversion with an up to date Exchange Rate and they come in very close.

Ultimate - $ 259.99
259.99 USD = 158.808 GBP
United States Dollars United Kingdom Pounds
1 USD = 0.610825 GBP 1 GBP = 1.63713 USD

Ultimate - $ 319.99
319.99 USD = 195.484 GBP
United States Dollars United Kingdom Pounds
1 USD = 0.610906 GBP 1 GBP = 1.63691 USD

With the price being so close people will jump to buy the full retail version and not the upgrade version, under £200.00 for me is one of the cheapest operating systems I have bought in years. I paid £250.00 for Xp in 2001 when it first came out. to buy Windows 7 for under £200.00 is awesome.

EVANK said,
I'm well pleased with the announcement of the prices but a little confused. Upgrade Retail $259.99 and Full Retail is $319.99 I just done a conversion with an up to date Exchange Rate and they come in very close.

Ultimate - $ 259.99
259.99 USD = 158.808 GBP
United States Dollars United Kingdom Pounds
1 USD = 0.610825 GBP 1 GBP = 1.63713 USD

Ultimate - $ 319.99
319.99 USD = 195.484 GBP
United States Dollars United Kingdom Pounds
1 USD = 0.610906 GBP 1 GBP = 1.63691 USD

With the price being so close people will jump to buy the full retail version and not the upgrade version, under �200.00 for me is one of the cheapest operating systems I have bought in years. I paid �250.00 for Xp in 2001 when it first came out. to buy Windows 7 for under �200.00 is awesome.

remeber tax etc on top of those rough prices too.

Ultimate in normal box etc. cost 1400 zÃ...‚ in Polish "zÃ...‚oty" so it's NOT CHEAP. Is very very very expensive.

HP for 650zÃ...‚ is fcking sick prize too...

I want to be 100% legal and want buy HP or Ultimate in normal box (here: Full Retail). I don't want upgrade, i want NORMAL standard operating system in normal box etc.

But it cost tooo much, Microsoft cry because in this moment is many pirates, but if they do this prices, I CANT buy it :/!

Sorry microsoft, maybe in Poland you can do a bit lower price, coz I'm not poor and have got good work and good money, but this prices for Polish's standard are sicks!

Sorry for my bad English.

I want to see a lower price on Ultimate. I am probly one of the lonely few who actually paid full retail price for Vista Ultimate. Seeing as how MS is considering the Vista OS a flop I would like to see some kind of a deal on Windows 7 Ultiamte.

Agreed. And since Vista Ultimate users are already feeling pretty screwed by the entire Ultimate Extras fiasco (re: no more extras after the first batch, claiming language packs were "extras", no support or updates for extras), to now abandoning the Ultimate Extras when upgrading to Windows 7 seems insane at this price point.

MS owes Vista Ultimate purchasers an apology. There are already class action suits in the courts over these issues. This is not going to help. :(

I've loved the Windows 7 beta and release process so far, but this remains a legacy Vista black mark on the program.

Ok, so I actually followed the links to the original article...

Windows 7 Ultimate (Upgrade): $219.99 (mods, please fix the article text as it is wrong)

And they also say: "Finally, as a way of saying thank you to our loyal Windows customers, we are excited to introduce a special time limited offer! We will offer people in select markets the opportunity to pre-order Windows 7 at a more than 50% discount. In the US, this will mean you can pre-order Windows 7 Home Premium for USD $49.99 or Windows 7 Professional for USD $99.99. You can take advantage of this special offer online via select retail partners such as Best Buy or Amazon, or the online Microsoft Store (in participating markets). "

And based on this information, assuming they provide the temporary discount to Ultimate, it might show up around $110 or so for the upgrade edition for the short time span? That's actually a lot better and would cause me to bite.

Can one of our resident MS people clear up the upgrade situation? As in, are we allowed to do a clean install and under what circumstances, etc. I'd really like to know what im facing here.

Have to agree with everyone here. W7Pro is the choice for me, being a more advanced user, but there is no way ill pay for a retail boxed copy with these prices. If "Clean" Upgrades are possible, i'll pre-order those copies right away. If not, Either Technet Online-only or OEM copies for less machines to downsize the costs.

Overall, Disappointing.

Does anyone know if I could do an inplace upgrade from Vista Home Preimum to Windows 7 Professional? The upgrade pricing information didn't really clarify this little bit.

way to overpriced, how can they charge this much money for a OS thats so much like vista. yes, win7 is a crap load better OS then vista, but its still built off vista and so similar to it. it should cost $100 tops. its practically an update to vista. do you see apple charging hundreds for snow leopard? no.

hopefully the OEM is something reasonable.

Gabe3 said,
way to overpriced, how can they charge this much money for a OS thats so much like vista. yes, win7 is a crap load better OS then vista, but its still built off vista and so similar to it. it should cost $100 tops. its practically an update to vista. do you see apple charging hundreds for snow leopard? no.

hopefully the OEM is something reasonable.


Does Snow Leopard come in more than one flavor/version? If not, your price comparison is apples-oranges.

ir0nw0lf said,

Does Snow Leopard come in more than one flavor/version? If not, your price comparison is apples-oranges.


Your rigth dosen't come in min flavor but you pay one cost of $130 and it a Full ver and there upgarde is far less then that 60 and some you can even get very sweet deal like then $10 depend when you purchased your Apple computer.

This is not even close to good enough. A special discount price of for a little over a week is not long enough. Second, there is not family pack. So basically I will be paying well over $1000 for my "home" computers if I don't go with a subscription model. No thank you. I am not paying for this.

well, the home premiu is £122 in uk (converted from to us to GBP)
This is NOT cheap Microsoft!!

I might pay for a subscription for technet at least then i'll have keys and software and it'll work out cheaper...

IMO they should've went ahead and gave all versions a price cut for upgrade and retail, not just Home Premium. Though that is the copy that sells most anyways. But it seems the Pro version doesn't have any price cuts? Anyways, they could've went a bit lower.

The full versions should've been set at what the old Upgrade prices where.

$159, $199 and $259 respectively with the upgrades at $50 off of full, so $109, $149 and $199. That works out better imo. But oh well, they probably know something more about their retail market. Still, if upgrade and retail has seen a price cut, maybe OEM prices have been cut as well?

Hmmm.......$319 for Windows 7 Ultimate....netbook with XP home $249...WTF? An OS that is more expensive than a system with an OS....anyone else think that's crazy?

I can find a old cheap $199 pc but that does not have anything to do with Windows 7 pricing just the netbook. You really cant take a cheap low end pc and compare it with Windows 7 Ultimate on price.

MS has never fixed their retail pricing model when it comes to the differences between the 1980s and today, almost 30 years later.

The upgrade prices are reasonable so I assume most people will find a way to do that.

Some extra info not mentioned above:

* How will I get the product?
If you pre-order through a retailer they will specify how you can get the software. If you pre-order through the Microsoft Store you will have the option to either download and/or receive a physical copy.

* How many copies of Windows 7 can I order?
You can order up to three copies each of Windows 7 Home Premium and Professional with this promotion.

My question: will you get both bitted versions at the same time or get the 32 or 64 bit version and have to order the other bitted version?

Just for any UK members out there in case you don't know the UK prices..........

Between 22/10/09 - 31/12/09 Home premium costs £79.99. Professional costs £189.99 and ultimate costs £199.99.

After 31/12/09 Home Premium = £169.99 Prefessional = £219.99 and Ultimate = £229.99

Pre-ordering gets you Home premium for £49.99 and Professional for £99.99

These prices are for the whole of the EU and are all full version prices.

Previously, if you had a higher-end version of Windows (ie Windows XP Pro), you could only purchase and upgrade to the higher-end tier for the newer Windows (Vista Business/Ultimate). XP Pro could not upgrade to Vista Home Premium.

I checked the word document posted by zeke009, but i think that was uniquely specific to Test versions of Win7, and not the official upgrade path once it goes RTM. I could be wrong.

So, assuming the upgrade tiers remain consistent, then the Vista Ultimate customers get screwed once again. They will only be able to upgrade to Win7 Professional or Ultimate and be forced to pay $259 for that privilege. Think about those that purchased a PC or laptop that came with Vista Ultimate. They will not be able to upgrade to the $49 Win7 Home Premium.

I hope I'm wrong. Anyone have any new information regarding this, or maybe it will be clarified by MS on 6/26?

I hope they clarify that as well. I might dump Vista Ultimate since there wasn't really anything Ultimate about it. Hold 'Em Poker doesn't count. Besides, charging that much for the OS when there are users with a legitmate need for the language packs was kinda mean.

Anyway... lets hope we see some more info tomorrow.

C_Guy said,
The full retail prices are a bit high but overall I am imrpessed with the pricing.

So were the XP and Vista full retail boxed versions. MS always seems to keep the prices on those jacked up.

Damn just realized the pre-order are only upgrades, anyways now I am confused whether I should wait for DELL upgrade or should go for these Pre-Order upgrades.

Still too much, for every version. I was hoping for much less, but alas, it seems Microsoft still has much to learn. Sad... because lower prices than what they've announced would have made Windows 7 a solid winner in all possible ways.

It's the best thing they've ever created, really, but it's just not worth those prices.

Then vote with your wallet by not buying it.

Somehow I am guessing that Microsoft did their homework into setting a price and know what they are doing.

HardSide said,
Resonable prices, definately gonna buy it. Now just gotta read the good and bads of x64 and make my decision.

I'm 100% onboard the 64bit bandwagon, I just need to see a final feature comparison to make my decision on which version.

At this time, it looks like Windows 7 Home Premium is my choice if the chart at My Digital Life is accurate.
http://www.mydigitallife.info/2009/02/07/w...res-comparison/

Hopefully they haven't found some trick to defeat clean installs with upgrade media, I hate in place upgrades and prefer a clean slate. Yes, it's more work... but worth it in the long run.

I can't believe the number of people asking if you can clean install using an upgrade only disc.

The words upgrade only should be an obvious answer to that question.

lee26 said,
I can't believe the number of people asking if you can clean install using an upgrade only disc.

The words upgrade only should be an obvious answer to that question.
The same was said for Vista. But you could clean install Vista with an upgrade disc, not enter a key, then run your upgrade again from Vista and then your upgrade product key would work. Essentially you were upgrading your fresh install of Vista to the same exact thing.

The reason I ask is because Microsoft is saying that XP users are also eligible for an upgrade but we all know you can't upgrade XP - 7 unless you do a Clean install. This is quote from the FAQ page:

Microsoft designed Windows 7 Upgrade media for Windows Vista. A customer with Windows XP can purchase Windows 7 Upgrade media but must back up their files, clean install, and then reinstall their applications.


You can't believe, eh? Even though in the past people have been able to do clean installs with upgrade discs? And even though Vista had a trick to use an upgrade SKU for a clean install? I think it's a pretty valid question.

yeah in the past you could boot up with an upgrade disk and perform a clean install. Itll just prompt you to insert a previous version's disk to verify that you have a previous version of windows eligible for an upgrade. I want to know if you can do this with windows 7 (winxp > win7)

I don't know if you can boot up to one or not, but if you insert the Upgrade disc into an XP or Vista machine, it should give you two options (Upgrade or Custom Install - the latter is a clean install). From an XP machine, the Upgrade option will be greyed out.

lee26 said,
I can't believe the number of people asking if you can clean install using an upgrade only disc.

The words upgrade only should be an obvious answer to that question.


Well its not, because you CAN do a clean install using the upgrade only disks.
Do some research before you bitch about others asking questions please

No special pre-order upgrade price for Ultimate? Bummer. I'll probably buy the upgrade to Win7 Professional for my wife's machine and review the features chart when it's finalized for Win7 to see if there is anything special to Ultimate.

Purchasing Vista Home Premium for $99 and then upgrading to Win7 Home Premium for another $50 is a tolerable expense.

I'm still confused about this special pricing upgrade offer for Windows 7. What if I have 32bit Vista installed now and I want to upgrade to 64bit Windows 7 using this offer? Can I do a clean install?

Cool thanks!! I'm just still wondering if you can do a clean install with these upgrade versions? I guess thats the million dollar question.

daz411 said,
Cool thanks!! I'm just still wondering if you can do a clean install with these upgrade versions? I guess thats the million dollar question.

I see, you mean that little "trick" we were able to do with the Vista upgrade to get a clean install.

There's no "trick" necessary. I *think* you should be able to use an upgrade disc to go from 32-bit to 64-bit, but it will need to be a clean install (same as upgrading from XP). I'll try to get some clarification on that though.

geoken said,
So ultimate users can only upgrade to Win 7 Ultimate?

And you get to lose all the of Ultimate Extras you paid for in the process (since they don't exist in Windows 7 Ultimate apparently). What a bargain! 8P

Microsoft are second to only Adobe for awful UK/EU pricing - since when did $49.99 equate anywhere near to £49.99.

They did the same with vista and just stuck a pound sign in front of the price instead of converting it. Pretty poor business but that's why we call this crappy country rip-off britain.

Where does it say they should convert it to the current exchange rate? For the most part I don't think any company does that.

dancedar said,
Microsoft are second to only Adobe for awful UK/EU pricing - since when did $49.99 equate anywhere near to �49.99.

Yes, it's really nasty that we always get ripped off there.

lee26 said,
You can't upgrade from xp to windows 7.

You can't to an "in place" upgrade from XP to 7, but you can do a clean install of 7 and provide the XP media during installation.

With XP so firmly entrenched, Microsoft would be foolish not to offer [i]some[i/] upgrade path from XP.

If you have XP you can buy the Upgrade version, yes. You'll just need to use the migration tool, do a new install, and then migrate back. Or you can just do the full install on the same drive (*not* formatting it) and then copy what you need out of the Windows.old folder.

OR you can upgrade from XP to Vista (using any Vista DVD), NOT register Vista, and then upgrade from Vista to your Registered Windows 7, assuming that your system meets the specs for Vista and/or 7, of course.

That way you can keep your programs and settings, etc.

If I want to do a clean install instead of an upgrade, do I need to get the full version or will I be ok just getting the upgrade version. I have a retail CD for Vista Ultimate currently.

In the past you could insert the previous CD media at some point to verify that you owned it, I'm honestly not sure how it works now as I've not used upgrade media since XP.

For a clean install you'll need the full version.
Otherwise you have to install Vista and run the upgrade DVD when Vista boots up for the first time, but this won't be a clean install.

paokun said,
For a clean install you'll need the full version.
Otherwise you have to install Vista and run the upgrade DVD when Vista boots up for the first time, but this won't be a clean install.

I *believe* the way it works is you can do a full / clean install from the upgrade disc, but the system will need to already have Windows XP or Vista on it. But you can do the install to another partition, or to the same one and it will move all your Windows, Program Files, Users, etc into the Windows.old folder.

that would make the most sense. Considering Ultimate is 319$....a new technet subscription is only a few $ more than that, and you get access to everything.

Generally less expensive than Vista, this is great IMO, but prices could have been better. I mean, they should have dropped in all aspects. It's not like 7 took as long as Vista to make... I think it didn't take the quarter of the time. Vista's pricing kinda made sense (even if really expensive) because it took them years and years of coding.

Anyways, I know I will end up installing both Snow Leopard and WIndows 7 on my iMac as soon as they're released. I'm fed up with Vista, and Snow Leopard will cost like nothing to me.

snow leopard would cost me 3000$ canadian... :P
i'll be grabbing ultimate this time around, at least 7 should last for more than a few years, after 5-10 years should be worth the cash

those that can't afford the higher price tag have upgrade options

Looks pretty sweet. I just wonder if you can do a clean install with the upgrade DVDs if you have Vista because I like my systems clean.

+1

Plus Oem doesn't have any funny restrictions like the Upgrade versions, where you need to have installed a Windows before being able to upgrade.