Microsoft announces Win 7 pricing, special pre-order price

Microsoft has finally announced the pricing and it is good news to the consumer, with prices for its most popular product, Windows Home Premium, receiving about a 10% price drop. With a drop in price Microsoft is hoping to regain customers after the less than desirable launch of Windows Vista.

This prices are very similar, but not identical, to those we reported back in February.

Microsoft will also be offering pre-order upgrades with aggressive prices never seen by Microsoft before. These prices are identical to those we reported back in early June, from a leaked Best Buy memo.

Upgrades:
Home Premium - $ 119.99 (Vista Launch price of $159.99)
Professional* - $ 199.99 (Vista launch price of $199.99)
Ultimate - $ 219.99 (Vista launch price of $259.99)

Pre-Order Upgrades:
Home Premium - $49.99
Professional - $99.99

Full Retail:
Home Premium - $ 199.99 (Vista launch price $239.99)
Professional* - $ 299.99 (Vista launch price $299.99)
Ultimate - $ 319.99 (Vista launch price $399.99

* Windows Vista Business and Windows 7 Professional are used for comparable references

Pre-orders will be limited but Microsoft has not commented yet on what the supply limitations will be. The pre-orders will launch Friday, June 26 – July 11 in the US, Canada, and Japan and will end sooner if supplies are depleted. The UK, France, and Germany preorders launch July 15 – August 14 or will end sooner if supplies are depleted. Keep an eye on windows7upgradeoption.com starting tomorrow, as we anticipate more details being announced about this program on that website. The pre-order upgrades will only be available online and only from select retailers like Best Buy, Amazon.com and the Microsoft Store.

Microsoft is trying to show that Windows 7 is better than Vista in every form. With its more aggressive pricing, and excellent beta reviews, Microsoft wants the world to know that this is the OS you want.

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Gabe3 said,
way to overpriced, how can they charge this much money for a OS thats so much like vista. yes, win7 is a crap load better OS then vista, but its still built off vista and so similar to it. it should cost $100 tops. its practically an update to vista. do you see apple charging hundreds for snow leopard? no.

hopefully the OEM is something reasonable.


Does Snow Leopard come in more than one flavor/version? If not, your price comparison is apples-oranges.

ir0nw0lf said,

Does Snow Leopard come in more than one flavor/version? If not, your price comparison is apples-oranges.


Your rigth dosen't come in min flavor but you pay one cost of $130 and it a Full ver and there upgarde is far less then that 60 and some you can even get very sweet deal like then $10 depend when you purchased your Apple computer.

Does anyone know if I could do an inplace upgrade from Vista Home Preimum to Windows 7 Professional? The upgrade pricing information didn't really clarify this little bit.

Can one of our resident MS people clear up the upgrade situation? As in, are we allowed to do a clean install and under what circumstances, etc. I'd really like to know what im facing here.

Have to agree with everyone here. W7Pro is the choice for me, being a more advanced user, but there is no way ill pay for a retail boxed copy with these prices. If "Clean" Upgrades are possible, i'll pre-order those copies right away. If not, Either Technet Online-only or OEM copies for less machines to downsize the costs.

Overall, Disappointing.

Ok, so I actually followed the links to the original article...

Windows 7 Ultimate (Upgrade): $219.99 (mods, please fix the article text as it is wrong)

And they also say: "Finally, as a way of saying thank you to our loyal Windows customers, we are excited to introduce a special time limited offer! We will offer people in select markets the opportunity to pre-order Windows 7 at a more than 50% discount. In the US, this will mean you can pre-order Windows 7 Home Premium for USD $49.99 or Windows 7 Professional for USD $99.99. You can take advantage of this special offer online via select retail partners such as Best Buy or Amazon, or the online Microsoft Store (in participating markets). "

And based on this information, assuming they provide the temporary discount to Ultimate, it might show up around $110 or so for the upgrade edition for the short time span? That's actually a lot better and would cause me to bite.

I want to see a lower price on Ultimate. I am probly one of the lonely few who actually paid full retail price for Vista Ultimate. Seeing as how MS is considering the Vista OS a flop I would like to see some kind of a deal on Windows 7 Ultiamte.

Agreed. And since Vista Ultimate users are already feeling pretty screwed by the entire Ultimate Extras fiasco (re: no more extras after the first batch, claiming language packs were "extras", no support or updates for extras), to now abandoning the Ultimate Extras when upgrading to Windows 7 seems insane at this price point.

MS owes Vista Ultimate purchasers an apology. There are already class action suits in the courts over these issues. This is not going to help. :(

I've loved the Windows 7 beta and release process so far, but this remains a legacy Vista black mark on the program.

Ultimate in normal box etc. cost 1400 zÃ...‚ in Polish "zÃ...‚oty" so it's NOT CHEAP. Is very very very expensive.

HP for 650zÃ...‚ is fcking sick prize too...

I want to be 100% legal and want buy HP or Ultimate in normal box (here: Full Retail). I don't want upgrade, i want NORMAL standard operating system in normal box etc.

But it cost tooo much, Microsoft cry because in this moment is many pirates, but if they do this prices, I CANT buy it :/!

Sorry microsoft, maybe in Poland you can do a bit lower price, coz I'm not poor and have got good work and good money, but this prices for Polish's standard are sicks!

Sorry for my bad English.

I'm well pleased with the announcement of the prices but a little confused. Upgrade Retail $259.99 and Full Retail is $319.99 I just done a conversion with an up to date Exchange Rate and they come in very close.

Ultimate - $ 259.99
259.99 USD = 158.808 GBP
United States Dollars United Kingdom Pounds
1 USD = 0.610825 GBP 1 GBP = 1.63713 USD

Ultimate - $ 319.99
319.99 USD = 195.484 GBP
United States Dollars United Kingdom Pounds
1 USD = 0.610906 GBP 1 GBP = 1.63691 USD

With the price being so close people will jump to buy the full retail version and not the upgrade version, under £200.00 for me is one of the cheapest operating systems I have bought in years. I paid £250.00 for Xp in 2001 when it first came out. to buy Windows 7 for under £200.00 is awesome.

EVANK said,
I'm well pleased with the announcement of the prices but a little confused. Upgrade Retail $259.99 and Full Retail is $319.99 I just done a conversion with an up to date Exchange Rate and they come in very close.

Ultimate - $ 259.99
259.99 USD = 158.808 GBP
United States Dollars United Kingdom Pounds
1 USD = 0.610825 GBP 1 GBP = 1.63713 USD

Ultimate - $ 319.99
319.99 USD = 195.484 GBP
United States Dollars United Kingdom Pounds
1 USD = 0.610906 GBP 1 GBP = 1.63691 USD

With the price being so close people will jump to buy the full retail version and not the upgrade version, under �200.00 for me is one of the cheapest operating systems I have bought in years. I paid �250.00 for Xp in 2001 when it first came out. to buy Windows 7 for under �200.00 is awesome.

remeber tax etc on top of those rough prices too.

We are in the middle of a recession, on top of which I live in rip off Britain. Apparently Microsoft are referring to Snow Leopard as being a 'service pack and we don't charge for those'! At the moment, given the choice of upgrading my Macs with a family pack or upgrading my PCs, Apple's upgrade price is an easy sell. I don't want to denigrate the fine work done that has made Windows 7 a solid product but the Beta worked on my Asus P5VD2-MX/PNY Geforce 7300GS, whereas the RC gives me a blue screen of death unless I remove the video card and use Asus's on-board graphics Via chip.

wtf? i have vista ultimate, why cant i pre-order the ultimate? how come i can screwed when i bought the most expensive premium version of your software. why no love for me?

Microsoft designed Windows 7 Upgrade media for Windows Vista. A customer with Windows XP can purchase Windows 7 Upgrade media but must back up their files, clean install, and then reinstall their applications.

From the FAQ

What is the Windows 7 Upgrade Option Program?

When you purchase a computer that is preloaded with Windows Vista Home Premium, Windows Vista Business, or Windows Vista Ultimate, from a participating computer manufacturer, you may be eligible to upgrade to a corresponding edition of Windows 7.

I'm not holding my breath. If that's all this web site is then that pretty much sucks. If it is in deed available for everyone to pre-order at a great price then I'll buy it, otherwise I'm going to have to wait for the "free" versions :p


Looks like they took the FAQ down at windows7upgradeoption.com. I guess I got a sneak peak.

This is the way MS should have done it in place after the BIG MESS UP with Vista
Full Retail with Upgrade Option
Home Premium - $ 49.99
Professional - $ 99.99
Ultimate - $ 149.99
As long MS keep stick to bloody high cost people are going do nothing but pirate it as soon it is crack you watch see it never fail and min will like me will just stick to 2000/XP or move on some Linux Distributions I for one will say Windows 7 maybe better tab faster but it still bloody pig with memory even vs carp ware Vista it tab higher and really really hate fact that keep some old vista folder carp make it harder then hell to find save data folder and that they drop email Outlook Express/Windows Mail which mean you have install that carpee a@@ Windows Live Mail which make real mess in inport my backup I have had for year I been using OE (1996) and boy dose Live Mail tops crap ware list.

Would the upgrade versions be applicable if you're using Windows 7 RC? Like, would I be able to use an upgrade disk to perform a clean install if I already have RC installed?

Meh, I bet it won't be that cheap in Australia! Vista Ultimate was ~AUD$700 (~USD$500) and even if it's cheaper then that, it will still cost alot more then you guy in the US get to pay, as usual we get royally ripped off :(

NOTE: Yes, I am aware it's much cheaper here now but back when Vista was first released here it was around ~$700 for Ultimate and it stayed there for quite some time before finally dropping down (I just use Ultimate as that is the one I remember the price of :P)

I'd have preferred if Microsoft had some online system where you could input your Vista product key and it'd validate upgrades against that, blacklist/neutalize the Vista key and give you a full clean install Windows 7 product key instead of the current system which is crippled for booting from the DVD and doing a clean install without a previous OS installed. Leaves me with no choice but to for a full version upgrade if I don't want ANY limitations. And Retail instead of OEM if I want to move across PCs.

Xero,

Windows 7 RC will begin to experience bi-hourly shutdowns on March 1st of 2010 and completely expire June 1st of 2010. Also with prices such as $49 for Windows 7 Home Premium upgrade and $99 for Windows 7 Professional -- how could you go wrong? These prices are available for a limited time only via pre-order so I would recommend ordering yours today.

For more information, see the Windows 7 Pre-Order offer page here: http://<< spam >>/nldc8p

Jessica
Microsoft Windows Client Team

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