Microsoft announces a press conference for October 11

It wasn't like this was unexpected, considering Neowin broke the news yesterday that Microsoft would hold a press conference on October 11th, but Microsoft has started sending out invites for a press conference on October 11th in London. While Microsoft has not specified the exact reason for the press conference, Neowin believes that it will be introduction of the Windows Phone 7 platform.  

Microsoft recently released the final build of Windows Phone 7 to manufacturing and claimed that the company is "ready". Terry Myerson, Microsoft's Corporate Vice President of Windows Phone engineering, said the company is just getting started. "This has been one of the most incredible product development efforts I’ve ever been a part of," said Myerson. Microsoft workers celebrated the RTM news with an iPhone and BlackBerry funeral at the Microsoft Campus in Redmond.

Windows Phone 7 must succeed as Microsoft has recently been stumbling in the mobile phone ecosystem. With the KIN being considered a major flop, Microsoft is looking to redeem its credibility in the mobile marketplace. It is expected that Microsoft will invest a significant amount of resources to push the platform as it needs to make a return on its investment.  

Image Credit: playazz (Flickr)

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16 Comments

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Since it's coming out in the European countries before North American countries, it makes sense for the conference to be in London, I suppose.

I'm going to the UKTechDay event on 5th October. Ballmer will be there but unsure he'll stay an extra 5 days to launch the WP7 phones.
Hopefully all attendees will get a free one

ThomMcK said,
I'm going to the UKTechDay event on 5th October. Ballmer will be there but unsure he'll stay an extra 5 days to launch the WP7 phones.
Hopefully all attendees will get a free one

It would be nice for everyone to get a device, but unfortunately I don't see that happening...

Here's hoping for a new "tablet OS." Obviously, this isn't true, and will probably be dealing with Windows 7 and tablet hardware or phones, or international Zunes...

ccoltmanm said,
Here's hoping for a new "tablet OS." Obviously, this isn't true, and will probably be dealing with Windows 7 and tablet hardware or phones, or international Zunes...

MS already has embedded and WP7 that would both be viable tablet OS and better suited than a full OS. Lets hope its not yet another platform...

Osiris said,

MS already has embedded and WP7 that would both be viable tablet OS and better suited than a full OS. Lets hope its not yet another platform...

Not a platform, an OS. I can see WP7 OS on a tablet.

ccoltmanm said,

Not a platform, an OS. I can see WP7 OS on a tablet.

Windows Embedded 7 is the OS for tablets and tablet like devices, OEMs just have to want to use it. Look at the Embedded and Compact 7 info out there from a month or so ago, WP7 could, and would work great on a tablet but it seems they're not yet at the level with the OS where they want to take it to anything other than phones. I mean the name itself says it all really.

ccoltmanm said,

Not a platform, an OS. I can see WP7 OS on a tablet.

Eh, for what it's worth, WP7 isn't an OS. It runs on Windows CE6.0R3. As for an OS, Microsoft have Windows Embedded Compact 7 (EC7), which is extremely suitable for tablets. It's been demo'd and shown off.

GP007 said,

Windows Embedded 7 is the OS for tablets and tablet like devices, OEMs just have to want to use it. Look at the Embedded and Compact 7 info out there from a month or so ago, WP7 could, and would work great on a tablet but it seems they're not yet at the level with the OS where they want to take it to anything other than phones. I mean the name itself says it all really.

Yeah, I don't see WP7 coming to a tablet as it is now. If they use some of the underlying architecture or design guidelines that's one thing, but I think they will make some changes (At a minimum) and repackage it as a tablet OS. And that's if they even choose to do something like this. They seem rather happy to let the OEM's to customize Windows for tablet use.

JonathanMarston said,
According to Paul Thurrott, this event is "unrelated to Windows Phone." Who's right?

http://windowsphonesecrets.com...ne-us-launch-is-november-8/

He's not talking about this London event, there is another Open house type event if you will in the US on the same day, that's what's throwing everyone off it seems.

There are TWO events, one in the US (not related to WP7) and this one in LONDON that should be WP7 related.

It's not as if there was ever any hope that KIN would "save" Microsoft. But I am looking forward to what WP7 will bring to the market and put other competitors to evolve their products.

Competition is good!