Microsoft apologizes for employee's 'inappropriate' Twitter comments

Microsoft Studios creative director Adam Orth went on Twitter on Thursday to debate the currently trending topic of the "always on" game console, in the wake of rumors that Microsoft's next version of the Xbox would have to be connected to the Internet to play games. While Orth's comments were never thought of as "official" statements on the matter from Microsoft, his declarations about how people who have poor Internet connectivity should perhaps not live in their locations, among other statements, got a ton of negative responses on Internet message boards and news comments.

Apparently, the negative comments from gamers were loud enough that Microsoft decided to finally step in. In a statement posted today on its Major Nelson website, Microsoft said:

We apologize for the inappropriate comments made by an employee on Twitter yesterday. This person is not a spokesperson for Microsoft, and his personal views do not reflect the customer centric approach we take to our products or how we would communicate directly with our loyal consumers. We are very sorry if this offended anyone, however we have not made any announcements about our product roadmap, and have no further comment on this matter.

It's not currently known if Orth was reprimanded by Microsoft for his Twitter statement. We have emailed Microsoft to find out if they have made any actions against Orth for his comments. Meanwhile, the company did not confirm or deny that it has an "always on" Internet plan for the next Xbox, or indeed if they are even developing the successor to the Xbox 360.

Source: Major Nelson
Sorry image via Shutterstock

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theyarecomingforyou said,

If it was "just friends having fun" the comments would have been made in private, not on Twitter for everyone to see. As it was his comments were immature and crass.

There is nothing wrong with people posting to each other for other people to see, I do it all the time on Facebook, If it s something I think is private then ill use email or the inbox on Facebook.

It just seems like we are at a point where everything has to have "sarcasm" tag or j/k in a post.

Doli said,
There is nothing wrong with people posting to each other for other people to see

Clearly there is when the company has to issue a formal apology. He was obviously out of line in what he posted, hence the apology and the profile being made private. People like this should know better.

Why did they, or he, owe anyone anything???

Man, I hate this current world... so self-centered, absorbed in everything, and feel that they are owed crap and everything revolves around them...

Two people bantered back and forth and people, already wanting to hate on Microsoft choose to do some anti-press against them and make a big mountain out of mole-hills.

Skin said,
Why did they, or he, owe anyone anything???

Man, I hate this current world... so self-centered, absorbed in everything, and feel that they are owed crap and everything revolves around them...

Two people bantered back and forth and people, already wanting to hate on Microsoft choose to do some anti-press against them and make a big mountain out of mole-hills.


+1 People are way too sensitive...

Skin said,
Why did they, or he, owe anyone anything???

Man, I hate this current world... so self-centered, absorbed in everything, and feel that they are owed crap and everything revolves around them...

Two people bantered back and forth and people, already wanting to hate on Microsoft choose to do some anti-press against them and make a big mountain out of mole-hills.


It's actually really simple. Some people like to rage at the push toward being always online, and they want to believe that there are evil, out-of-touch, anti-consumer, corporate interests behind everything they don't like. This tweet got out, and it was a chance for them to blow it up into something resembling affirmation for that belief.

Since saying it's overblown isn't just challenging the importance of the tweet, but the validity of their sense of affirmation itself, well, there's no arguing with outrage.

"We are very sorry if this offended anyone, however we have not made any announcements about our product roadmap, and have no further comment on this matter."
Code for yes, the next xbox will be online 24/7 only.

n_K said,
"We are very sorry if this offended anyone, however we have not made any announcements about our product roadmap, and have no further comment on this matter."
Code for yes, the next xbox will be online 24/7 only.

Wow, talk about reading between the lines.

n_K said,
"We are very sorry if this offended anyone, however we have not made any announcements about our product roadmap, and have no further comment on this matter."
Code for yes, the next xbox will be online 24/7 only.

Uh no, it's a standard PR no comment.

Why do they assume everyone has an internet connection? An always on requirement will not allow half the people to play the console.

Milton_Fine said,
Why do they assume everyone has an internet connection? An always on requirement will not allow half the people to play the console.

More like 30% according to Microsoft.

Well I'm glad this was brought to Microsoft attention, our voices have been heard (though I'm sure they were already aware)

Maybe they will have second thoughts about this really, really ****ing stupid idea. (if it was ever true to begin with)

Having an internet connection and having an internet connection fast enough to support online gaming are 2 different things.

BottleTop said,
Having an internet connection and having an internet connection fast enough to support online gaming are 2 different things.

yeah, its pointless having fast internet connection while Microsoft's servers being reportedly down from time to time.

When I read the "Why on earth would I live there?" response, my reaction was:

"hah"

And I would have otherwise thought nothing more of it. Is there something that I'm missing here? I'm baffled when I see people utterly offended and demanding an apology from the guy. I live in a city that has a smaller population than the two cities mentioned (of course I do have always-on Internet access). And I can understand why a person wouldn't want to live in a place like this.

Anything other than a straight out denial is a confirmation in my book. This Orth guy works for MS studios, so I think he would be in the know as to what ideas they're kicking around.

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