Microsoft applies for celebrity search patent

We live in a world where lots of people are obsessed with celebrities. Movie and TV star news is huge on the Internet, TV and magazines. So it stands to reason that people who have an interest in a particular celebrity might also be interested in not only learning more about their favorite acting icons, but also adopting some of their preferences such as their fashion decisions.

Microsoft is apparently one step ahead of these people. Geekwire.com reports that in a newly discovered application with the US Patent and Trademark Office, Microsoft is thinking of a way to link Internet search features to the persona of specific people such as celebrities or even your friends. While Microsoft's Bing search can already generate some results based on what your friend's Facebook info says, this new concept is a larger extension on that idea.

The patent application gives an example of searching as if you were a well known actor. The search might come up with some fashion tips based on what that actor has been seen wearing in film and TV roles along with real life events. Microsoft's application says, "When the user selects a model of a particular persona to be applied, the information generated in return to the user may be consistent with the characteristics associated with the selected persona." While searching the Internet as if you were someone else might be considered a little creepy by others, it still shows Microsoft is interested in expanding what search features can do on the Internet.

Image via Microsoft

Report a problem with article
Previous Story

Nintendo announces 3DS presentation for Friday

Next Story

Android 4.0: I love the future; I hate the future.

9 Comments

Commenting is disabled on this article.

Yet another overly broad, simplistic and trivial patent application. Patents should be reserved for innovative and complex inventions, not something that someone can come up with off the top of their head. Patents were designed to protect innovation, not limit it.

This is right up Bing's ally. It already does specific aggragation well, be definitely could use further improvement. I can't wait to see what they do with this.

wixostrix said,
This is right up Bing's ally. It already does specific aggragation well, be definitely could use further improvement. I can't wait to see what they do with this.

would be a big upgrade for msn too because ppl there love celebrity news

FMH said,
Metro IE8? Wow!

I'm getting sick and tired of all the people who believe Metro is as good as the screenshot in this article... Some variations of it are incredibly nice, like Zune Software's Now Playing screen, or the Zune Software's QuickPlay screen where the tiles move as you move your mouse over them and they are colorful and today's age in graphics.

Yes I do agree when they officially announced Metro, the guidelines pretty much sucked and the first product to use those guidelines was Windows Phone and it has horrible quality graphics...but ONLY ON THE DESKTOP, on a 4" AMOLED screen it is actually great for the battery and still looks nice.

I only wish they'd introduce a more colorful vivid variation of Metro for desktops and devices with very high-resolution screens. For standard 480x800 screen resolution and tablet screen resolution of usually 1366x768, the current Metro is fine. I could definitely see a Samsung Windows 7 slate PC with Super AMOLED HD screen looking fantastic with current Metro. But if the screen was very high resolution on a big screen, then yes take advantage of a next generation Metro variation involving more colors, more gradients, and many more animations and innovative gestures.

If you compared the QuickPlay screen with the Start screen, you would notice a lot more intriguing graphics that are darker and easier on the eyes, and have gradients as you hover over the tiles, and simply just better graphics. I do admit Metro fails on a desktop monitor, it looks odd and out of place, you cannot have blocky tiles everywhere and clicking on one revealing a splash screen... the Metro IE10 looks god awful BUT on a tablet, it would have fantastic contrast and the color quality would make it much better and its feature set would better fit the device.

My idea after all that? Flashy tiles on high resolution desktop monitors/TVs, when 3D screens get better, these flashy tiles could pop out of the screen. It will be the evolution of Metro for better display technology when the PPI is higher, when it supports 3D it could pop out, etc. Mid-grade tiles on Windows Phones and on slate PCs that look great with AMOLED. It would help stop Metro from being symbolic of the screenshot in this article and Windows 3.1.