Microsoft applies for .Windows and .Xbox top level domains

In the future, you may be surfing the net to a URL with the .windows name at the end. Today, the Internet Corporation for Assigned Named and Numbers organization revealed a massive list of what companies had applied to take control of top-level domain names. That list included Microsoft, which has applied to own the .windows domain, along with .xbox, .docs and of course .microsoft.

Other brand names that Microsoft has applied for in the top-level domain request race are .azure, .hotmail, .skydrive, and .skype. Other tech companies such as Google have applied for .android, .chrome, .cloud, .lol, .vip, and .wow. Amazon has tried to apply for some more generic top-level domain names including .book, .fire, .music, .movie and .free

News.com reports that each applicant had to pay a whopping $185,000 per string, plus an unspecified amount of extra money in order to show the ICANN that they could in fact run a high level domain name. The ICANN will look at all of the applications, including areas of trademark and copyright ownership. The review process is expected to take a while; the first new top level domain names may not go live until sometime in 2013.

Source: ICANN

Report a problem with article
Previous Story

Microsoft touting Windows 8 as 'Windows 7, only better', for businesses

Next Story

ASRock claims to have first Windows 8 certified motherboard

34 Comments

Commenting is disabled on this article.

Such a bad idea to have this new company owned TLD's.
ICANN money grabbing is plain to see.

At a push i wouldn't mind things such as .goog or .ms but to even think about selling .music and similar to one company is horrific.

TheReasonIFailed said,
.fail ?

someone as just applied for it...
FAIL Atomic Pipe, LLC US - - Daniel Schindler atomicpipe@donuts.co 1-1448-73190

This is the flood gate ICANN opened up when they allow people to create and have full control of custom high level domains (.com, .edu, .gov) etc.

I'm wondering how may people assume, .music, . religion, etc is controlled by a single "entity" with there own possible agenda vs the normal high level domains (.com, .edu, etc) that can be be bought by anyone.

With regards to people's apparent hate for long urls... im not really sure what the different between "microsoft.com" and say something like "home.microsoft" (you could even just type in "microsoft " which would actually be simpler. Of course this is only sensible if they are vetted and restricted to huge multinational corporations otherwise it could get ridiculous.

I'm fairly indifferent at the minute, but I do see why some would see it as a problem. TLDs are normally categorizing extensions for a URL.

Eg.
.com = commerce
.info = information
.org = organisation
.co.uk = commercial UK site
... and so on.

At the same time though, things like .microsoft could be useful for Microsoft who offer more than simply products via their website. For example, update.microsoft is more canonical than update.microsoft.com, since microsoft updates aren't really commercial offerings, and also don't really fall under any specific current TLD.

On the other hand, things like .music shouldn't really be left to companies like Google or Apple or Amazon, who are likely to use it to simply offer their own products. .music should be made available to all music artists. If I went to coldplay.music, I'd expect Coldplay's own website, with links to their music from many different sources (iTunes, Amazon, Spotify, etc), rather than simply the iTunes page for the artist.

ir0nw0lf said,

So I guess .supercalifragilisticexpialidocious wouldn't work for ya huh? LOL

Or .pneumonoultramicroscopicsilicovolcanoconiosis

TrOjAn. said,
What happens if multiple companies try to get the same extention?
Like .school or .search?

madeupname.school
anothername.school

Nexus69 said,

madeupname.school
anothername.school

Yea okay you can create multiple domains with one extension, but there is only one company who can actually own the extension. Who, in this case?

TrOjAn. said,

Yea okay you can create multiple domains with one extension, but there is only one company who can actually own the extension. Who, in this case?

I dont see why they would not sell ones that are generic, however ones like .xbox will not be sold out as they will be used within the xbox brand.

For example, new COD game or Gears Of War Microsoft may include with their licence for Xbox to include a halo.xbox domain name or something similar.

It has potential to be used well however small guys would not be entitled to such a domain name as they wont meet the requirements of the .xbox domain

Richio said,
Amazon can't just have .music or .movie.. If they get that >.>

Amazon.music
Google.music
Microsoft.music, etc.

I think they want ICANN to enable those top level domains and you have to prove you are a legitimate music server.

I see why Google wants to run .chrome and .android, but .lol and .cloud (specially .cloud) sound too generic for a company to own that. I think nowadays people associate "the cloud" with the Internet. I guess Google wants people to associate "the cloud" with Google?

A340600 said,
I see why Google wants to run .chrome and .android, but .lol and .cloud (specially .cloud) sound too generic for a company to own that. I think nowadays people associate "the cloud" with the Internet. I guess Google wants people to associate "the cloud" with Google?

Google also put in a bid for .music along with Amazon and Apple

.xbl and .ms wont be as easy or branded as .xboxlive or .microsoft

It makes massive sense. Most people like to type in english (or native language) and brand names are easier to remember than if there were millions of random 3 character extensions.

Microsoft's and Google's ideas are retarded. Only .docs and maybe .xbox are decent choices for Microsoft. .skype could be useful but I'm sure they'll butcher it up. Not quite sure what Amazon is trying to accomplish with most of theirs but it would be crazy in my opinion to award them such generic TLD's.

they should keep top level domain names/extentions stuck to 3 letters only.
why not .win? .ms? (altho ms already exists no?) .xbl or something.
and why does google apply for .lol?

Shadowzz said,
they should keep top level domain names/extentions stuck to 3 letters only.
why not .win? .ms? (altho ms already exists no?) .xbl or something.
and why does google apply for .lol?

I dislike abbreviations such as .win, .ms, and especially .xbl. I much prefer the full words.

alwaysonacoffebreak said,
That will go beyond stupid if they get those.

If you're a company, and I'm your competitor, then I like they way you think.

I love it when my competitors are Not Forward-Thinking, or not investing. I love it, because that means my company will perform better than yours. The benefits will be on my company in the long run.