Microsoft Australia: Find $10,000 on the Internet using IE8

Here's an interesting way to promote your browser: The Australian division of Microsoft is running a competition in which you can 'find' $10,000 hidden somewhere on the Internet. As you can probably imagine, the only way to win at this is by using the latest addition to the Internet Explorer family, IE8.

Here's the steps Microsoft want you to go through in order to be up and running with this:

1) Ditch the web browser you're using. If you try to find the $10,000 with your current browser, you'll get nowhere.
2) Download Microsoft's best ever browser, Internet Explorer 8. It's the only browser capable of cracking all the clues.
3) Follow @tengrand_IE8 on Twitter for the daily clues. Clues will be released at random times from Friday 19th June.
4) Use the clue and your brilliance to deduce where the $10,000 is hidden.

Keep in mind these were the steps that were provided for someone using Firefox; they would quite possibly differ if you were on IE8. Once you've cracked all the clues, you will find a 'cleverly concealed' website, that can only be viewed on Microsoft's new browser; apparently it will be obvious to you that you've won.

So... what's the bad news? Well, you've hopefully noticed that this competition is being run by Microsoft Australia... yes, that means that it's only open to Australians. Regardless of this, it's still an rather unique way to push a browser, and it would be fascinating to know how much the download rate for the browser increases as a result of this.

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48 Comments

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Its really tempting to rally up all the Aussies I can and get them all to claim they were offended by being told to either get rid of the browser they use or get lost. It really isn't a nice way of telling someone to leave. I'm sure there's something shady there, forcing someone to install a particular browser just so they can participate in a competition... though I am still unable to find something solid.

lexa000 said,
Its really tempting to rally up all the Aussies I can and get them all to claim they were offended by being told to either get rid of the browser they use or get lost. It really isn't a nice way of telling someone to leave. I'm sure there's something shady there, forcing someone to install a particular browser just so they can participate in a competition... though I am still unable to find something solid.

So? It's Ten...Grand...

Really, I just think that Microsoft shouldn't discriminate against those that don't use IE8, hell, what about those poor souls who own a mac? As mac users cannot install IE8 w/o the use of OS virtualisation software, the competition is not fair.
For the record, no, I don't own a mac.

First thing I thought of when I read this was wondering how many phishing scams are going to pop up due to this competition asking for your personal and bank details....

neufuse said,
wow I read the topic to fast... I read it as "Microsoft Australia Fined $10,00 for using IE8"


That's exactly what I thought it said when I first glanced at it.

1) I've already removed IE entirely from my machine, not putting it back.

2) Someone will use 1337 h4x and get it first anyway.

omg I fount it! I was on a website and it sed to me that I was the 1000000 viziter, and that I win 10000. I was in Ie8 so i think i won i am so great!!! :D

Ms Australia should give the money to Ms America , so they can help feed some Americans that are in need


I do love the use of twitter for this Operation , nothing like a nice marketing operation

cant see ppl ditching Chrome or Firefox from Australia to find this 10 grand...

Make it a mill, and i might consider it.

I've heard a good number of people have switched to IE8 after trying it out a bit, from their old browser, whether it was Firefox or Chrome.

why am i seeing the "iphone developer" picture attached in this article ???

Update: now it shows Ms ad..earlier i got the iphone developer image as the attached one...

guruparan said,
why am i seeing the "iphone developer" picture attached in this article ???

Update: now it shows Ms ad..earlier i got the iphone developer image as the attached one...


Yes whats with the picture?.. I live in Australia use IE8. But im far to lazy

Whoever did the marketing for this one is definitely being childish. Very classy there, giving those other browsers those names.

All in jest.
Maybe there just so fed up with Opera and it's constant legal nagging that they don't even want to speak it's name hence calling it 'the other browser' lol

I don't think they are limiting access to the competition by geo-locating your IP. More like you need a valid Australian address and may be some identity to claim the prize.

So... what's the bad news? Well, you've hopefully noticed that this competition is being run by Microsoft Australia... yes, that means that it's only open to Australians.

Damn it.

I wonder how much of their "It's the only browser capable of cracking all the clues." is to do with UA sniffing and how much of it's due to their single-platform, non-standard, proprietary crap like ActiveX.

Just spoof the IE8 user agent string, then have a look for any domain names recently registered to MS :P

Maybe it will be like an anti-acid3 test or something, and you will only see the hints and what not if your browser renders the page incorrectly -_-

Lord Ba'al said,
All the pushing is futile if it is not hard :laugh:
Just more dirty tricks to push that IE failure.

It still holds the majority of market share, hence it's not a failure. Your constant comments about things you don't like being failures, that's a failure.