Microsoft bans use of "Metro" in Windows 8 "Modern" apps

Microsoft launched the RTM version of Windows 8 for TechNet and MSDN subscribers today, along with a free 90 day version for developers. But if developers were thinking about making any Windows 8 specific apps for posting in its Microsoft Store, they should be aware that officially they can't use the word "Metro" inside the app's title.

In the company's Dev Center web site under the "Naming your app" page, Microsoft says specifically: "Make sure your app name doesn't include the word metro. Apps with a name that includes the word metro will fail certification and won't be listed in the Windows Store."

As we have reported before, Microsoft is ditching the use of the "Metro" brand for the Windows 8 user interface, reportedly due to a trademark dispute with another company. The "Naming your app" page indicates it was updated on Tuesday, August 14th but there's no concrete word if the "Metro" name ban was put in place on that date or if it has been a part of that page all along.

Users of the Release Preview version of Windows 8 know that the popular Twitter app MetroTwit launched a Windows 8 port in late June. It would seem like Microsoft would not have allowed that app to be released if their "Metro" name banning policy was in place before now. In a Twitter message today, Long Zheng, the product manager of MetroTwit, stated, "... the rule is if you can't have an app that infringes someone else's trademark. There is no fact to indicate we are."

Via: MarkedUp.com
Source: Microsoft Dev Center page

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16 Comments

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Oh the wheels are starting to fall off this misguided Windows 8 bus even quicker than i thought.

Step 1: Alienate long term user base with stupid interface designed for 12-14 year old social networking retards, and remove the functional start menu

Step 2: On eve of RTM find out that you cant use Metro, which is something you've pushed in the media as the name of the interface for toddlers

Step 3: Tell developers they cant use the word Metro under pain of death

Anyone starting to think this whole thing was about the worst thought out release in history

Bring on Windows 9, oh and Ballmer, i want my start menu back

I'd lol if Metro AG had their app rejected for that reason [ the company that wouldn't let ME use the term.. ]

Ryoken said,
I'd lol if Metro AG had their app rejected for that reason [ the company that wouldn't let ME use the term.. ]

Me too... LOL... Kinda interesting to see what would happen that way...

MikeHellstone said,
What if it's an app for Metro train timetables?

London Modern Map

London Windows 8 Map

Marcin Kurek said,

London Modern Map

London Windows 8 Map


That joke doesn't work since the public transport system you refer to doesn't have Metro
anywhere within it's name. It's called the London Underground, or put simply, The Tube.

If you referred to the equivalent public transport system in Paris, then it'd work.

DJGM said,

That joke doesn't work since the public transport system you refer to doesn't have Metro
anywhere within it's name. It's called the London Underground, or put simply, The Tube.

If you referred to the equivalent public transport system in Paris, then it'd work.


Never been to newcastle? The Metro is the train-like transport system, and also a radio station.

DJGM said,

That joke doesn't work since the public transport system you refer to doesn't have Metro
anywhere within it's name. It's called the London Underground, or put simply, The Tube.

If you referred to the equivalent public transport system in Paris, then it'd work.

You learn something new everyday eh?

VdG said,
There you go... MetroTwit

MetroTwit is a stupid name anyway. I can't remember how many times I caught myself saying "MetroTwat" LOL.