Microsoft builds giant Xbox One console in Vancouver

Microsoft seems to like making huge props to promote their hardware. Last week, the company erected a massive working Surface 2 tablet in London. Today, the company has topped that project with a huge Xbox One console that it has placed in a parking lot on the streets of Vancouver.

The fan site Xbox One In Canada first reported on the huge structure, which is 40 feet long and 20 feet wide. If you are in Vancouver, you can head over to the intersection of Nelson and Seymour to see it for yourself. However, the oversized Xbox One has not been placed there just to sit and look a bit like the Monolith in 2001. The official Xbox Canada Facebook page says that people can "pledge" their Xbox Live gamertag at the physical location, online at Xbox.ca/OneSource or via Xbox Live. Each pledge will cause the huge box to get closer to an unstated goal that when reached will cause the large Xbox One to open up with a mystery reward.

Obviously, this is a cool way to promote the launch of the Xbox One on November 22nd in Canada. The huge prop will apparently be making a tour of other Canadian cities but dates and specific locations have yet to be announced.

Source: Xbox One In Canada and Xbox Canada on Facebook | Image via Microsoft

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40 Comments

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if the Xbox 360 program costed somewhere in the order of $400 million from design through to procurement, THIS IS PRICELESS.

They whitewashed the background building pretty good, but that giant XBox is right in front of the Penthouse Night Club (NSFW:)

If it were in the UK the government would give the clamping company enough of tax payers cash to build one just so Microsoft got a £60 fine. That's just how we roll in the UK.

Vester said,
If it were in the UK the government would give the clamping company enough of tax payers cash to build one just so Microsoft got a £60 fine. That's just how we roll in the UK.

You aren't wrong there

My prediction is that Microsoft will use this as a stage, the way it's angled in the parking lot makes me think that there will be room for a large crowd in front (minus all the cars that will be prevented from parking there that day). The Xbox One will open and out will come Deadmou5 (http://en.wikipedia.org/wiki/Deadmau5) which is a Canadian guy. And on top will be his stage.

Awesome! I want this giant Xbox One, giant Surface 2, giant WP8, and all the other giant products and make my own Microsoft amusement park