Microsoft buys XboxAb.com and XboxAb.net domain names

With less than six weeks to go before Microsoft holds its E3 2014 press event on June 9th, the company may be preparing for its Xbox related announcements at the Los Angeles video game trade show by claiming the rights to two new domain names. This week, Microsoft bought the URLs for XboxAb.com and XboxAb.net.

The purchase was first noticed by a member of the NeoGAF message board; both domain names were acquired by Microsoft on Monday. Currently, surfing to those URLs brings up a Bing search page. GameSpot asked Microsoft for comment and got their standard response to these kinds of inquiries from a spokesperson: "Microsoft often acquires various domain names as part of its ongoing business strategy, but beyond that we have no comment."

Exactly what "Ab" means in this context is still a mystery, although there is some speculation that it could stand for "Augmented Body", which suggests some kind of wearable technology. Microsoft recently filed for a number of new trademarks that were labeled as "game software" and the timing of their filings also suggests that games with those titles could be revealed as part of the company's E3 2014 plans.

Source: NeoGAF and GameSpot | Image via Microsoft

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14 Comments

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Here we go again.
Someone sneezes at M$, and it's all over the news.
It's a domain registration. So what? It's hardly big news is it.
Same applies to the picture of the box that Apple sent to the patent office as per this site.
Why can't people just wait and see what gets revealed in due course. I.E, the joy of surprise.
What makes me laugh is that people are actively scouring patent sites, and checking out newly registered domains and get all giddy when they see something from a big name.
What'll be next, a front page because someone in the M$ canteen left a napkin with a scribbled picture of a spherical xbox on it?
That's the problem these days now. There is no surprise left anymore. As soon as there's a whiff of something, people just dig dig dig dig dig, and plaster it all over the place.
Hmm........

surreyguy said,
Here we go again.
Someone sneezes at M$, and it's all over the news.
It's a domain registration. So what? It's hardly big news is it.
Same applies to the picture of the box that Apple sent to the patent office as per this site.
Why can't people just wait and see what gets revealed in due course. I.E, the joy of surprise.
What makes me laugh is that people are actively scouring patent sites, and checking out newly registered domains and get all giddy when they see something from a big name.
What'll be next, a front page because someone in the M$ canteen left a napkin with a scribbled picture of a spherical xbox on it?
That's the problem these days now. There is no surprise left anymore. As soon as there's a whiff of something, people just dig dig dig dig dig, and plaster it all over the place.
Hmm........

Haha, definitely this ^^ Too many Norris Coles in the world (Corrie fans know who HE is!)

Xbox, Ah Balls.

Adaptive Behaviour.
Abnormal
Absolute Belligerence
Avatar Banner
Asbestos Board
AimBot
Automatic Balancing
All Black

Take your pick :p

Slow news day.... many companies buy domain names that they either hold, use for internal purposes, or never use at all. Apple and Google do this too. No point in wasting time speculating.

Why speculate in an article as to what it might be? You've no idea. Hell, maybe its Audio Books. Who knows.

Close, but no cigar!

It's actually Xbox Audioboxer, a blog site for our very own Neowinian! :p

(I probably shouldn't be posting while on meds, but this is funny atm)

Nashy said,
Why speculate in an article as to what it might be? You've no idea. Hell, maybe its Audio Books. Who knows.

Maybe Ab as in, Ab. Its a workout project ;).

It would be interesting to see a portable Xbox - then that should trigger some multi-platform portable game development - lol - not enough publishers care to make PS Vita games because of this...