Microsoft changes 'Windows Genuine Advantage' name

Microsoft will be changing to name of it's activation and validation system from "Windows Genuine Advantage" to "Windows Activation Technologies" according to a report by Mary-Jo Foley.

However, the "Genuine" brand isn't completely disappearing. A press release states that Microsoft will continue to deliver genuine updates and notifications for XP users. The program has been criticized for its punishment tactics and false-positive results, even though Microsoft has fixed some of these problems in Vista SP1.

According to Microsoft, Windows 7's activation will be built on the same software protection platform that was part of Vista, with some minor tweaks made for Windows 7.

"In Windows 7 we modified this process: When customers choose to activate later they will see a dialog box highlighting how activation helps them identify if their copy of Windows is genuine and be allowed to proceed immediately without a 15-second delay. In Windows 7 we've made changes so that users will see more informative notifications messages and be able to more easily complete the tasks they need to.", said Joe Willians, general manager, Worldwide Genuine Windows in a Q&A session.

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I still think they shouldn't give 1 shi* let alone 2 sh**ts about a pirated install of their OS. No patches, no updates, not a dang thing.

Let em sit there with an unsecure system or get a legit license.

*EDIT*
But that comment leaves those who were swindled as ricknl stated above... dang.

zeke009 said,
I still think they shouldn't give 1 shi* let alone 2 sh**ts about a pirated install of their OS. No patches, no updates, not a dang thing.

Let em sit there with an unsecure system or get a legit license.


Unsecured systems can affect everybody, unfortunately (zombie PCs, spamming, DoS attacks, etc).

king_of_hearts said,
Or... The pirates all crack the "Windows Activation Technologies" while still enjoying the benefits of updates, patches, and pretty much everything everyone else paid for. Brilliant!

Bang on. All this talk of pirates being shafted, bull. Since XP, pirates have been enjoying all the benefits any Windows OS has to offer and it will continue through Win7 and beyond.

Kirkburn said,
Unsecured systems can affect everybody, unfortunately (zombie PCs, spamming, DoS attacks, etc).

I actually assume:

1. Globally there are more pirated copies of windows in use than legitimate.
2. Most of these systems are in fact MORE likely to be infected by trojan/dos bots. They pirated windows , they're likely to use other dodgy software that often comes infected.

3. Therefore it's actually MORE important to get them security updates as they're the ones hosing everyone else off the internet.

Windows Genuine disAdvantage was more like it... after having to call them 3 times to re-activate my computer for upgrades I flashed my bios with an OEM one and have been happy ever since.

0sm3l said,
Windows Genuine disAdvantage was more like it... after having to call them 3 times to re-activate my computer for upgrades I flashed my bios with an OEM one and have been happy ever since.

At one point I was calling them every other day for activation due to my reinstalls. Activation is supposed to be automatic if it is installed on the same hardware. Wasn't for me with Vista. Oh and WGA != Windows Activation...

Man, I really hate Windows Genuine Advantage! But, I gotta say Vista's activation was relax compare to Windows XP. With Vista you could at least still use it after the deadline.

As far as Microsoft is concerned, all of my systems are "genuine". OEM activation in Vista and VLK in XP, both pass WGA (oops, WAT, too many TLAs in this sentence!).

Now, just drop the telephone activation stuff and make it an online method already.

"But it already has internet activation, idiot!"

No. What I mean is when you've used up your Internet activations due to troubleshooting hardware problems, you'll need to use the phone to tell them your PID and answer questions to get a new serial number of some sort in return to activate. But why the phone? This is a disadvantage to the deaf population. We embrace the internet because it's deaf-friendly. Why on earth can't Microsoft use a webform or application that we can answer questions to and punch in our generated PID code in? Such fail.

I had no more use for one since I discovered the Internet. but meh.

Plus I've read TTY relay doesn't work very well with an automated talking computer.

aarste said,
I had no more use for one since I discovered the Internet. but meh.

Plus I've read TTY relay doesn't work very well with an automated talking computer.

You can skip the automated system and go directly to an out-sourced human.

aarste said,
Now, just drop the telephone activation stuff and make it an online method already.

"But it already has internet activation, idiot!"

No. What I mean is when you've used up your Internet activations due to troubleshooting hardware problems, you'll need to use the phone to tell them your PID and answer questions to get a new serial number of some sort in return to activate. But why the phone? This is a disadvantage to the deaf population. We embrace the internet because it's deaf-friendly. Why on earth can't Microsoft use a webform or application that we can answer questions to and punch in our generated PID code in? Such fail.

It is usually only a couple of questions although I've noticed them changing them up a bit. To simplify the matter I usually start off by indicating that it is my only install and that I have installed it previously. That usually gets them to skip to the point of the call and give me my dang activation code.

The only "advantage" was that some WGA downloads and offers were better than Ultimate Extras. Other than that, it only slows down XP's logon for genuine users.

They should call it something more accurate, like the "Customer Abuse Program". As it only effects customers who legally purchased the software, the pirates bypass all that nonsense and redistribute it to all the noobs who can't.

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