Microsoft chose the name Cortana after it leaked and received positive feedback

It's not everyday that we hear Microsoft talk about leaks in a positive way, but for the the Cortana team, the leaks provided positive reassurance about its name. Marcus Ash, a program manager for Cortana, has taken to Twitter once again to give a bit more insight about the Cortana name.

In a post late last night on Twitter, Ash said that based on feedback after the name leaked, the team became confident in its branding and ran with it. The rest is history as Cortana is now the brand name that Microsoft has chosen for its personal digital assistant.

While we know that Microsoft does not love all the leaks that make it outside the walls of Redmond, the leak of Cortana appears to have had a positive impact on the product. 

It seems quite obvious that Microsoft would listen to feedback about features that are leaking, but this is one of the rare times that the company has admitted that the leaks have had a positive impact. While we seriously doubt Microsoft would ever intentionally leak something, it does show that it's not always a bad thing when private bits hit the web.

Do our loyal readers think Cortana is a good name? Or should have Microsoft gone with something different?

Source: Marcus Ash

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""Microsoft© Windows Phone© Personal Digital Assistant 2014 with Enhanced Bing Technologies" :D"

LOL I know right..... LOL....

Cortana is the *perfect* name. I have it hooked up to my bluetooth in my Honda Civic, and there's just something so..... pitch perfect about pressing my Talk button and saying to my car "Cortana, what is the traffic like going home?" *beepbeepbeep* "Traffic is crawling. It'll take blahblah." "Thanks babe."

I love the Cortana name! It definitely beats "Microsoft© Windows Phone© Personal Digital Assistant 2014 with Enhanced Bing Technologies" :D

I like it. Its a plus that it already has name recognition among gamers. It would be pretty easy to work advertising around it since its artwork and concept have been around for a few popular games.

More often then not, MS should just stick with the codename for their products, it's usually better then the final name

Kumo was in my opinion also much better then Bing

Stoffel said,
More often then not, MS should just stick with the codename for their products, it's usually better then the final name

Kumo was in my opinion also much better then Bing


yeah, after all this time, i still cannot get it to it. silly name is silly.

panacea said,


yeah, after all this time, i still cannot get it to it. silly name is silly.

You mean silly name like Google? when Google came to out people were puzzle by that name. Bing is fine, heck I think it's better then Kumo.

nickcruz said,

You mean silly name like Google? when Google came to out people were puzzle by that name. Bing is fine, heck I think it's better then Kumo.


lets agree to disagree. though kumo is bad too.