Microsoft claims Windows Phone is 'number 2 OS in India'

Microsoft has had Windows Phone devices selling in India for a little while now. In November, the budget priced Nokia Lumia 510, running on Windows Phone 7.5, made its international debut in India. Now Microsoft is claiming that Windows Phone is doing very well in that part of the world.

A post on Microsoft's MSDN India Twitter account claims that Windows Phone is "now the number 2 OS in India". That's all the information we have at the moment, and we have emailed Microsoft to see if they can elaborate on that claim. The statement was made during Microsoft's TechEd conference in India this weekend.

Another post from the same Microsoft MSDN India Twitter feed claims that there are now 15,000 Windows Phone apps that were made in India, out of the 130,000 apps that are currently in the Windows Phone Store.

If Microsoft's claim about Windows Phone sales in India is indeed true, it means that the company will also see an overall rise in its market share compared to Android and iOS. It also means that Microsoft and Nokia's strategy for offering low cost Windows Phone devices is working.

Thanks to Rahul Aggarwal for the tip!

Source: MSDN India | Image via Nokia

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I don't know about the number two! but I surely know that Microsoft and Nokia has one of the biggest TV campaign going on in India. Their TV adds are played in between every TV major shows. Nokia is still one of the most trusted brands in India and people in India also trust on Samsung & Blackberry.

Microsoft should fire up a new Ad campaign specific to India titled "Gang-raped by Windows Phone 8"

That'll drawn some damned attention!

The lowest end WP 7.8 phones work much better than most mid range to upper android phones. The low end android phones are just horrible in performance. Lock ups , reboots and overheating. It's craptastic at best. The HTC one is the phone I will consider at his moment in the android line up.I had the nexus 4 but lack of LTE was its downside for me. Was a decent phone.

I can see WP being number 2 in the "smartphones" category in India. They are doing well outside of the US. Asha has helped Nokia move some units and their low end WP 7.8 phones are being well receive through various reports.

I thought BB would be number 2 considering BB phones are cheaper but this wouldn't surprise me. Lets take a look at how much phones now cost in India (excluding Android devices) :

BB Curve 8520 (Most popular model) - 9k = $167
BB z10 - 43k = $797 (Literally non existent due to recent launch)

iPhone 3GS - 20k = $370
iPhone 4 - 26.5K = $490
iPhone 4S - 38K = $704
iPhone 5 - 45k (16gb) = $833

WP8 devices strictly

Lumia 620 - 15K = $278
Lumia 820 - 26K = $480
Lumia 920 - 36k = $667
HTC 8S - 18.9K = $350
HTC 8x - 33.5k = $620

All WP 7.8 devices are less than $230

Lumia 520 - 10k = $185 (WP8) (Will be starting to sell in April)
Lumia 720 - 20k = $370 (Will be starting to sell in mid April 2013)

Damn. If this is true, then I am impressed. India has a huge population and more smartphones than Canada and the US combined (I think). I wonder if something similar will happen in China.

Techno_Funky said,
I am from India and I call this tweet bull****!

wow you know the personal lives of over a billion people. Are you god?

I love it. Look at the disbelief in a lot of these folks. But...but... LOL awesome. Get used to it. WP train incoming.

vcfan said,
I love it. Look at the disbelief in a lot of these folks. But...but... LOL awesome. Get used to it. WP train incoming.

Maybe it's just me, but I don't see anyone "But..but..ing" All the posts I see that are in disagreement are from people who are agreeing with each other in that in their local markets WP Hasn't made much of a dent if any.

Now, I get that you love WP/Windows 8 and that direction, but just because you feel that way doesn't mean it's actually going to be very substantial in the market place. So far it has proven the opposite.

Aside from saying "We are #2" There hasn't been any numbers or other backing to hold it true.

In the event you are trolling, knowing that what you said holds no ground, and can be easily disproved through various outlets, and so on and so forth... I don't see why.

but...but.. I thought windows phone never had a chance. Get it now? Maybe you just misunderstood what I meant,I'll give you the benefit of the doubt.

And you guys need to stop being in denial. A huge chunk of android marketshare is cheap phones sold in places like India,and China. Windows Phone is targeting those markets and those price points,and users are choosing a nicer,smoother better OS. News like this shouldn't be surprising. You guys are just too blind to see it this way. And get a grip,why would Microsoft lie about an absolute rank in the marketplace.Its not like numbers don't eventually come out. Its not like theyre a company on the brink of filing for bankruptcy and must resort to anything. It makes zero sense.

If you can disprove it,do it now, or else its just empty talk. You can apparently do it since you've said its pretty easy. I'll wait for your reply with recent India marketshare numbers from all sources. If not,then you're just blowing smoke. Typical android defenders.

No one on here said WP didn't have a chance. Not sure why you brought it into this discussion.

I am not discussing Android market numbers, however you are correct with that, that cheap phones make up a large percent of that.

This here:

http://gs.statcounter.com/?PHP...os-IN-monthly-201209-201302

Says otherwise (Shows Android as top, with Samsung as second (I assume samsung dumb phones).

Also, no one here is defending Android, not sure what makes you think that, instead it's simply saying that we see very few WP devices in the real world.

firey said,
No one on here said WP didn't have a chance. Not sure why you brought it into this discussion.

I am not discussing Android market numbers, however you are correct with that, that cheap phones make up a large percent of that.

This here:

http://gs.statcounter.com/?PHP...os-IN-monthly-201209-201302

Says otherwise (Shows Android as top, with Samsung as second (I assume samsung dumb phones).

Also, no one here is defending Android, not sure what makes you think that, instead it's simply saying that we see very few WP devices in the real world.

dude,see,next time when you say something,know what you are talking about. the link you posted shows INSTALLED BASE .Thats how many of those devices are currently in use.If someone bought a Symbian phone 7 years ago and is still using it,it shows up here. Nobody is disputing that chart. That is totally different than what is being talked about. Marketshare numbers are rank. What is currently selling the highest. Its usually reported per quarter. You can be up this quarter,down next quarter.

Number 2 on what basis? Amongst the smartphones sold since November or last eight/ten months? Possible. I am from India and have a friend who runs a mobile phone store. He says that these days the only smartphones he sells are Android and Windows Phones. Symbian is not available anymore, and hardly anybody buys Blackberry (Apple is not counted here, because they sell only through exclusive retail outlets). Since there is only two contenders, its quite plausible that WP is #2

At his store Android outsells WP about ten to one, though at the mid-range the market is flooded with Androids from all manufacturers but there is only Nokia Lumia for WP that has any visibility. But if one considers the feature-rich feature phones like the Nokia Asha or the Samsung Rex range, they outsell the smartphones on any day handily.

Apple took 2nd place last year in Q4 with about 1/2 the market behind Samsung as the 2 major cellphone makers. Symbian use to be thew top dog which I am sure has been replaced by either Android, or Samsung's Bada OS. For MS to get 2nd place, they would have to beat Apple or the saturation of another OS would have to have forced Apple to a much lower market.

I want to see the numbers.

Seems about as relevant as shooting a WP device to the moon and saying its the number 1 OS on the moon...Doesn't change the taste of mustard so to speak or enhance my WP experience.

In Canada, Ontario at least I rarely see WP's I've seen I think... 3 people with them, and they aren't what I would consider knowledgeable when it comes to electronics.

firey said,
In Canada, Ontario at least I rarely see WP's I've seen I think... 3 people with them, and they aren't what I would consider knowledgeable when it comes to electronics.
I've had a Titan for a year and a half. I've rearely seen another windows phone. However, I see people everywhere with androids and ios devices who I wouldn't consider knowledgeable when it comes to electronics. Frankly, when I see someone with a Windows phone I have more respect because *all* social forces push someone towards iPhones and Androids if they are venturing into smart phones.

firey said,
In Canada, Ontario at least I rarely see WP's I've seen I think... 3 people with them, and they aren't what I would consider knowledgeable when it comes to electronics.
In Ottawa I've "seen" a WP about 2-3 times so far and I don't know anyone who owns one

@MrHumpty I wasn't meaning it like they are not good with electronics so they went with WP, it was more of a I'm not sure what really got them using it. I believe the one lady whom my girlfriend is friends with said she bought it thinking it was a different phone (was a samsung) and she was surprised to find out it was not a different version of android. But that it did what she needed so no reason to take back what worked.

MrHumpty said,
Frankly, when I see someone with a Windows phone I have more respect because *all* social forces push someone towards iPhones and Androids if they are venturing into smart phones.

I fully appreciate your point, but WP does have one major drawback compared to the competition that makes it very annoying for even a die-hard MS fan: Google gives them the finger in terms of service support, whereas MS - rather dumbly perhaps - gives excellent, first-party support on Android to Xbox, Outlook, Skype & Skydrive (including storage hooks in the case of Skydrive). So when I tried to use WP I needed a 3rd party Google Maps client (because Bing Maps is much, MUCH worse in large swathes of the world), a 3rd party Youtube client (which required patching every time Google felt like messing around with their service access) and looming imperfect Contact/Calendar/Mail syncing. So besides loving MS and trying desperately to be different, the case for WP is difficult to make for power users who live outside the US.

Here in the US, the problem stems to the sales people. They tend to recommend Android phones. They wouldn't even walk a potential customers to the Windows Phone section because their suggestions is based on the device or OS they are using rather than offer everything in the store, and allow the customer to make their decision.

Unless you already know what you want, then they will be happy to get your money fast and quick, so they can move to another customer. Some of them will even question your decision, especially the geeky sales people, on why you are selecting a Windows Phone.

lecter said,
I fully appreciate your point, but WP does have one major drawback compared to the competition that makes it very annoying for even a die-hard MS fan: Google gives them the finger in terms of service support, whereas MS - rather dumbly perhaps - gives excellent, first-party support on Android to Xbox, Outlook, Skype & Skydrive (including storage hooks in the case of Skydrive). So when I tried to use WP I needed a 3rd party Google Maps client (because Bing Maps is much, MUCH worse in large swathes of the world), a 3rd party Youtube client (which required patching every time Google felt like messing around with their service access) and looming imperfect Contact/Calendar/Mail syncing. So besides loving MS and trying desperately to be different, the case for WP is difficult to make for power users who live outside the US.
Luckily in the US the maps doesn't bother me. As far as youtube, metro tube destroys all youtube app's I've used in the past on other phones so I prefer that third party application. I've never had a problem with my contact/cal/mail though I'm on WP7.5 still waiting to jump ship to verizon.

I'm a pretty heavy power user so I think that point isn't well made. I guess I don't really live or die by my phone's app catalogue which may make me a non-power user in the phone world. But I'm definitely a power user of tech and the Windows Phone experience is refreshing to say the least. I'm desperate to get to WP8 but my Titan works fine even now so I'm waiting till this fall before moving to new tech.

RommelS said,
Here in the US, the problem stems to the sales people. They tend to recommend Android phones. They wouldn't even walk a potential customers to the Windows Phone section because their suggestions is based on the device or OS they are using rather than offer everything in the store, and allow the customer to make their decision.

Unless you already know what you want, then they will be happy to get your money fast and quick, so they can move to another customer. Some of them will even question your decision, especially the geeky sales people, on why you are selecting a Windows Phone.

This goes more to my point that when I see someone with Windows Phone I have more respect for their individuality.

firey said,
3 people with them, and they aren't what I would consider knowledgeable when it comes to electronics.

Well that's good. That would mean general consumers, and not just techies, are buying WP.

Just trying to put a positive spin on this.

Dunno about India, but there has definitely been a significant increase in sales in Europe...in Romania every day on the subway I see at least one person with a WP device, whereas before weeks would go by without such a sight. At work as well in the past 3 months 2 out of 30 people in my (non-geeky) department have bought phones with WP.

Means nothing without info to back it up. I can make the same claim myself if I wanted to. Have to wait for a response from MS I guess.

And WP8 or WP7.5?

techbeck said,
Means nothing without info to back it up. I can make the same claim myself if I wanted to. Have to wait for a response from MS I guess.

And WP8 or WP7.5?

If it is true, defiantly 7.5/7.8.

The weirdest thing about the "defiantly" typo is that there isn't even an 'a' in definitely to begin with.

And yet, super common typo.

I won't say that, and I am thinking about buying lumia 720 when it's get released, only idiot would buy an apple phone in India like politicians and actors or Cricketers.

@ Himanshu, They are only talking about smartphones, and not dumb phones. Get it?
And maybe, the budget smartphone offering of MS and Nokia is taking over the dumb phones market.

A few years back Symbian ruled the roost among smartphones in India followed by BlackBerry, while Android was rising and iOS was mostly non-existent. Only those people used iPhones who could afford to get one from their cousins living in USA. Today its Android all the way with Symbian almost gone and Blackberry sinking faster than you can say QNX. There is not much change in iOS numbers because of its exorbitantly high price and even though you would see many iPhones in the cities, it is a premium product which doesn't sell in high volumes.

In the light of this, the claim by Microsoft only means that WP is now selling more than the residual demand of BlackBerry. As per my personal observation of the Indian smartphone market, this claim of Microsoft may well be correct, as Lumia 510 and 610 have sold handsomely since Q4 2012 and Lumia 920 had done well recently. The release of Z10 has seen a resurgent BlackBerry in India (even though the sold-out-in-2-days claim of Thorsten Heins was factually bogus). It will be interesting to see if BlackBerry can sustain good sales of Z10 as also the timing of release of Q10 vis-à-vis the onslaught of Nokia Lumia 520/720. I would place my bet on Nokia/Microsoft easily outgunning the Canadian fruit company, while the American fruit will remain firmly in the fringes as a niche premium product.

1. Android
2. Nokia S60 / S40 or such symbian OS
3. OS used by Samsung in their lower models, some BADA or such
4. now may be Windows Phone come..

Just for Microsoft team, nokia sales at-least 20 Asha device compare to a Windows Phone device..

But may be couple of years down the line, while Nokia phase out their Asha also, then may be Lumia series can get a chance if prices are down to USD 100 for entry level product

TechieXP said,
How would you know? You said you are FROM there. Do you still live there?

I live in India, and this information is grossly incorrect. Other than dumb phones, Android phones (covering all cost ranges) and iPhones are the most popular. There are hardly any people walking around with Windows Phones.

sanke1 said,
I am from India and I call this tweet bull****!

I get the feeling that they are talking about smartphone OS, not dumb/feature phones, including the Asha series.

I'm from India too and can vouch for the fact that i can see more Windows Phones than iPhones out in the open, the new Lumia range is a big hit i have had 4 of my colleagues order the 620 within a few days of it releasing and all these have been android users.
Some more proof Ebay India had a 8th anniversary celebration going on a week back and had the Lumia 620 as the dela of the day for Rs 13,400 when i went to order one i found that it was sold out with more than 100 handsets sold. Also take a look at Flipkart's bestsellers and you will realize.
The tweet is absolutely correct as Android is the undisputed leader followed by WM and may be BB/iOS