Microsoft clarifies why Snipp3t is iOS only, breaking existing development molds

Microsoft released an app, not too long ago, called Snipp3t and this app takes celebrity news from Bing and curates it into an easy to read format. In short, it makes following your favorite celebrity news even easier. But, one of the odd aspects of this application is that it is only available on iOS, leaving behind Windows Phone and even Android.

In an effort to clarify why this app is only on iOS, Donald Soon, a program manager who worked on the app, took to Reddit for an AMA where he said that this app came out of a hackathon that was held by Bing. Don't get this confused with the company wide hackathon that was held in late July, the Bing hackathon was a separate event.

If you are wondering why it is only on iOS, Soon stated the following:

Soon said that if the app gets some momentum, they would love to bring it to all platforms but said that the iPhone was the best platform to test market reception for the concept. 

As noted by Soon, Nadella is changing the culture inside of Microsoft and we should expect to see more of these projects surfacing in the near future. So, being on iOS before Windows Phone for small experiments, may not be a one-off experience.

We are still waiting to see too, if Microsoft will show off any of the projects that came out of the company-wide hackathon in July that had over 10,000 participants.

Source: Reddit

Report a problem with article
Previous Story

Create a full realistic 3D avatar of yourself with Kinect for Windows v2

Next Story

Sony Xperia Z2 spends six weeks in the sea, lives to tell the tale

57 Comments

View more comments

simplezz said,

None of which are Java or Objective C.

you spread misinformation, I corrected you on it.

simplezz said,

Besides, it's not even that, it's the god awful API's and Microsoft's C lib implementation that are the problem. I wouldn't touch them with ten foot barge pole.

that's hardcore.

simplezz said,

I can write Java Android and iOS applications, so why bother with C#?

I can write javascript and html applications that run on windows/phone,ios,android,and the web, so why bother with java and objective c?

I read that as
"develop your apps for the widest market possible, which is IOS and Android. Then if they are wildly successful consider developing them for WP. Alternatively skip windows phone and develop a different app for IOS and Android"

I am not really sure that is the message MS wants to send to developers or users for that matter.

While it is probably true, the right move for MS to make here is to release apps for WP and IOS/Android. Apps like this one will likely have a few die hard fans, but never be particularly widely used.

That claim doesn't really hold true when they've released several apps for ios or android ahead of WP in the past.

So what?
We know very well that Microsoft is in the middle of aligning it's OS and Office structure...
Office Touch? Windows 9? Phone OS merge with RT?
2014 is a weird year, it would always be with all this stuff "about to happen" but knowing the above it makes sense that multiple departments of Microsoft won't wait for all the strategy to be in place.
I'll be shock is if when all above are released and available and stuff like this happens every week...

Digitalfox said,
So what?
We know very well that Microsoft is in the middle of aligning it's OS and Office structure...
Office Touch? Windows 9? Phone OS merge with RT?
2014 is a weird year, it would always be with all this stuff "about to happen" but knowing the above it makes sense that multiple departments of Microsoft won't wait for all the strategy to be in place.
I'll be shock is if when all above are released and available and stuff like this happens every week...

Microsoft just aren't interested in supporting their own platforms. Lets look at what platforms Office Touch is on.... Android and iOS, not a Microsoft platform in sight and I seriously doubt that Windows Users will ever see a Touch based version of Office.

Then I just begs the question, why is Microsoft even bothering with WP at all? If its so inconsequential they should just can it and concentrate on IOS, like they obviously want to.

This is exactly the message they're sending, and it's exactly the WRONG message to send, which is why this is exactly the WRONG strategy for them.

It's one thing to not be 'windows centric'... it's quite another to just ignore their own platform and treat it as a second-class citizen at best.

They should have released a Windows Phone version ALONG SIDE the iOS version. Even if they had to hold back the iOS version a few weeks. (It's not like getting this particular app out was time-critical or anything)

pmbAustin said,
This is exactly the message they're sending, and it's exactly the WRONG message to send, which is why this is exactly the WRONG strategy for them.

It's one thing to not be 'windows centric'... it's quite another to just ignore their own platform and treat it as a second-class citizen at best.

They should have released a Windows Phone version ALONG SIDE the iOS version. Even if they had to hold back the iOS version a few weeks. (It's not like getting this particular app out was time-critical or anything)

Absolutely correct, it's saying to developers "we have no faith in our own platforms so we don't expect you to have faith in our platforms either". When are Microsoft going to learn that you support you own platforms FIRST then look at others.

neo158 said,

Absolutely correct, it's saying to developers "we have no faith in our own platforms so we don't expect you to have faith in our platforms either". When are Microsoft going to learn that you support you own platforms FIRST then look at others.


Their own platform is a complete dud. Why continue to pour resources into it? WP has less than a 1% business adoption rate and the little market share it does has is declining in both the U.S. and Europe. Now that it has no license fee attached to it, thus little to no profit, investing further into it would make no sense.

It was launched the same time as the iPad and look how different, in terms of success and adoption, they both are. Satya is doing the right thing.

I quite like this new drive to be not so windows-centric. Biggest impact for me has been the new free OneNote OS X and iOS apps.

Satya is doing great things already.

DeltaXray said,
I quite like this new drive to be not so windows-centric. Biggest impact for me has been the new free OneNote OS X and iOS apps.

Satya is doing great things already.

Which already have more features than any of the versions for Windows!!!!

What I think gets lost in this discussion is that MS' goal here is to provide software wherever its needed. So instead of just catering to their own platforms, they want to cater to all platforms.

That means there will be software that targets a single platform from time to time.

That does not mean its an attack on Windows platforms or its users. Windows Phone, Windows, etc, are getting plenty of attention at the same time. Their own app stores are growing and MS itself creates apps that take advantage of their platforms, providing experiences that they don't on other platforms. They are also aggressively working to update their platforms to create a better environment for developers and users.

Everyone just needs to get use to the fact that MS wants to make software across any platform out there. It does not mean they re giving up on their own platforms or switching priorities. MS has a history of supporting competing platforms with software, this just an extension of that.

They don't have to cater to JUST their own platforms, but they shouldn't be releasing stuff on other platforms FIRST. Before releasing this, they should have made up a Windows Phone version and released them simultaneously. They're actively HARMING their own platform with their current attitude.

pmbAustin said,
They don't have to cater to JUST their own platforms, but they shouldn't be releasing stuff on other platforms FIRST. Before releasing this, they should have made up a Windows Phone version and released them simultaneously. They're actively HARMING their own platform with their current attitude.


Not every app is going to make sense on every platform at the same time. Remember, there are apps on WP that do not exist on other platforms too, but no one mentions that.

This is also about a beta app, something in testing. Plus, this is an app that came out of a contest, not some internal MS project. The first tests are being done on iOS and the developer admits that they are just testing it first there.

Again, as long as MS keeps showing real support for its own platforms, its easier to accept things like this. Yes, its risky to anything first on another platform, but I don't feel cheated in regards to this particular app as a WP user. I have felt the whole app situation improve greatly over the last year with more and more apps releasing simultaneously, MS' own OS updates, and their own first party apps.

trooper11 said,
What I think gets lost in this discussion is that MS' goal here is to provide software wherever its needed. So instead of just catering to their own platforms, they want to cater to all platforms.

That means there will be software that targets a single platform from time to time.

That does not mean its an attack on Windows platforms or its users. Windows Phone, Windows, etc, are getting plenty of attention at the same time. Their own app stores are growing and MS itself creates apps that take advantage of their platforms, providing experiences that they don't on other platforms. They are also aggressively working to update their platforms to create a better environment for developers and users.

Everyone just needs to get use to the fact that MS wants to make software across any platform out there. It does not mean they re giving up on their own platforms or switching priorities. MS has a history of supporting competing platforms with software, this just an extension of that.

If their goal is to provide software wherever it's needed then where is the promised touch based version of Office that Surface users have been waiting for since the 1st gen Surface was released, oh right, it's on iOS and Android. So much for supporting their own platforms.

What MS has shown is that they mostly have an iOS-first strategy. If you want the best of MS services on mobile MS is telling you to buy an iPhone.

Sorry, but they should at least bring it out on Windows Phone AT THE SAME TIME. They need to make sure their OWN FREAKIN' PLATFORM is never second-fiddle. To do otherwise is not only stupid, it sends really wrong and bad messages... to their own customers as well as to developers. "If even MICROSOFT doesn't care about Windows Phone..."

Ugh. Just really STUPID. What the heck is WRONG with Microsoft sometimes?

I think I am done with Windows Phone. I understand why MS has to bring certain titles to IOS and Android, but to ignore Windows and treat it like a second class citizen. You can give all the reasons you like, but those same reason why MS is going to IOS and Android first (not just this app), is why I will be going to Android.

Why not develop with Visual Studio using the new cross-platform options they keep highlighting and release it on all platforms at once as a model of how it can be done.

"the target user (celebrity fans) was taken into account for the initial platform we chose"

Not exactly a ringing endorsement of iOS users there.

So doing their part to increase the value proposition of choosing Windows Phone is not important to them anymore? That's ... disappointing ...

Commenting is disabled on this article.