Microsoft confirms Tony Bates and Tami Reller are leaving the company, Penn gets a new title

Microsoft has announced today that Tony Bates and Tami Reller will be leaving the company. Along with these moves, Mark Penn, famous for the Scroogled campaign, will get promoted to EVP, Chief Strategy Officer.

Eric Rudder will be taking over Bates' role and will serve as the interim leader for Business Development and Evangelism, while continuing in his role on Advanced Technology. 

After the naming of a CEO at any company, there is generally some exodus at the top of the org chart. This has proven true at Microsoft but the exact reasons for the depurate is not known but any way you look at it, the net result is a shakeup to Microsoft's leadership team.

The departure of Bates is somewhat unexpected as he was a leading contender for the CEO role after Ballmer announced his retirement. According to many reports, Bates was in the running for CEO but obviously did not get the spot and this could be the reason for his exit. Reller, on the other hand, was expected to potentially depart after growing tensions at the top of her org chart.

Reller will stick around to help Chris Capossela become the new EVP and Chief Marketing Officer who will report directly to Nadella but the wording on Reller is a bit awkward as it makes it appear that she was asked to leave or was forced out the door. 

In the post, Nadella says "I have decided we need a single leader running marketing for the company, and have asked Chris Capossela to take on this role as EVP and Chief Marketing Officer" and then talking about Reller's departure, "Tami Reller agrees with the go-forward approach of a single marketing leader and will support Chris through his transition into his new role. She will then take time off and pursue other interests outside the company". 

These are some big moves across the top of Microsoft's org chart and we will be curious to see how this impacts Microsoft's execution of its current strategies.

Source: Microsoft | Image Credit: Microsoft

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Anyway I hope these changes work out. Not sure if I like the new CEO as I have never heard if him. But I do agree with some that its out with the old and in with the new. Hopefully whoever they appoint to replace them, will work harder to bring the groups in MS together so they have an even tighter integration of products an ideas. After all, this is MS' main selling point.

They seemed to have gotten off track these past few years.

I also hope they grind hard on producing more and better mobile products. bring the many useful features of Windows Mobile to Windows Phone, and offer more in-house services vs using 3rd parties.

They made some great strides in buying Skype, creating SkyDrive(OneDrive) and more. I would love to see more of that in strengthening their mobile side. The desktop has pretty much reached it pinnacle years ago. Spread some of that love to Xbox and WP

Hi_XPecTa_Chens said,
... new CEO as I have never heard if him.

Go to channel9.msdn.com and filter videos by his name.

Then bing his name in video search. Watch the Microsoft partner keynotes.
He is the right man to be in charge.

As for these two, I only saw Tami at CES and Microsoft partner conference, and she sounded quite a lot like the old microsoft persenters that lacked sincerity in her passion.

Wonder why we couldn't have photos in the article of those who departed.

Does anyone watch Talking Dead here?
Neowin should do a parody of their who we lost this episode bit, featuring the MS re-org.

Goodbye Tami. You should have taken Botox Julie with you, for making the Windows 8 UI and the Office "ribbon" hat nobody likes. You could have kept all the pretty colors too. We didn't like pretty colors in the XP UI. Thought you would have learned by now.

Hi_XPecTa_Chens said,
Goodbye Tami. You should have taken Botox Julie with you, for making the Windows 8 UI and the Office "ribbon" hat nobody likes. You could have kept all the pretty colors too. We didn't like pretty colors in the XP UI. Thought you would have learned by now.

When you say "we" you actually mean "you" right, because I don't necessarily share your thoughts.

Hi_XPecTa_Chens said,
Goodbye Tami. You should have taken Botox Julie with you,
You'd wish you had half the intelligence Julie has.. And no, you do not speak for me as I am quite happy with WIN8 and find the startscreen works perfectly fine for me. In fact it works much better and is much more organised that the general mess the start menu is for most people.

uxo22 said,

When you say "we" you actually mean "you" right, because I don't necessarily share your thoughts.

Well... he's got a point. Very few people liked the blue theme in XP. A lot of people said it looked like some toy or children's tv-show. Everybody switched to silver or even green, and many used windowblinds to "fix" it to their pleasing.

Longhorn and Vista themes are much cooler.

So, if they take some of that black and gray and make Win 9 more cool... more server-y, while merging metro with the desktop (think zune software) and add a couple of nice features, people will upgrade immediatly. The transparent start screen is a nice first step in the new update.

uxo22 said,

When you say "we" you actually mean "you" right, because I don't necessarily share your thoughts.

Ok let me be more specific. The crybaby whiners who didn't like the ribbon and the W8UI.

I liked the Office 07/10/13 ribbon. Windows 8 UI? I could have done without the Start Screen, but I don't have an issue with it being their. I don't like or dislike it. But it is useless on the desktop as those smaller apps are not needed when you have the browser or the desktop app. What good is a Facebook app, when you can use the browser?

The non-integration of the OS is also pretty bad. If I have IE open on my desktop, I expect every link to open in it. Not some there and some in the other IE on the start menu.

paulheu said,
You'd wish you had half the intelligence Julie has.. And no, you do not speak for me as I am quite happy with WIN8 and find the startscreen works perfectly fine for me. In fact it works much better and is much more organised that the general mess the start menu is for most people.
I never said I spoke for you. I am speaking of those who complained about the UI's. I wasn't one of them.

paulheu said,
You'd wish you had half the intelligence Julie has.. And no, you do not speak for me as I am quite happy with WIN8 and find the startscreen works perfectly fine for me. In fact it works much better and is much more organised that the general mess the start menu is for most people.
If I am not speaking for you, then what are you commenting on what I said for?

paulheu said,
You'd wish you had half the intelligence Julie has.. And no, you do not speak for me as I am quite happy with WIN8 and find the startscreen works perfectly fine for me. In fact it works much better and is much more organised that the general mess the start menu is for most people.
No I don't want half her intelligence. I have more. For one I am smart enough not to shove poison into my face. Second, I would have made Windows 8 more/less busy. The color scheme was childish. The inconsistency of how the desktop apps work with the start screen apps is also bad. Everything else is OK because it just Windows 7 with an updated UI.

Also just because she works at Microsoft doesn't make her smarter than me. But you are entitled to your opinion. Status or job, doesn't always allude to how smart someone is.

I don't need to be a multi-millionaire do to greed. I like the fact that me and 2 of by best friends started our own business. And in 7 years we have grown to a $7.5M company offering a service to nothing but Fortune 500 companies including Apple.

I never said I spoke for all. But if you like me to go back to the original Windows 8 article here and post things people said, then you will understand. If I am not speaking for you, then I don't understand why you are commenting on my post. After all if you don't agree I don't have to know. But thanks for your feedback.

Oh and the sales figures of 8 also show lots of people don't like it. I would say those who don't outnumber those who do. I have Windows 8 because my laptop happens to have it. I would have installed Windows 7 is all the drivers for it were available for 7 as some wont even install in Windows 7 because I tried it. But after a few weeks I like the pluses more than minus'. I like that my laptop boots up in less than 7 secs. The start screen is fairly useless to me and that is my opinion that is shared by many. But my reason for not liking it isn't it's looks per se, its the fact it is redundant when the start menu already does what the start screen does. If my PC had a touchscreen then maybe it would be more useful. But with a mouse/keyboard it simply is not because again, the start menu already does the same thing. Any shortcut I need I can simply pin it to the desktop or taskbar or start menu. I already get notifications on the taskbar from Outlook, Facebook, twitter and Weather.com. Thus the larger icons provide no benefit for me. I also have a smartphone which also does what the start menu does. So I only need so much redundancy. But if they work for you I am glad. But I am entitled to my opinion equally as you do yours.

The UI of Windows has mostly been awesome with exception of XP (though it grew in me) and 8. I like change, but at least make every thing congruent and with useful purpose. Not just change for the sake of change. I feel this way of all products I have to BUY. The start screen is perfect on tablet/mobile devices like smartphones. But on the desktop it is not as useful and millions of people have voted with their wallets. So I cant be wrong even though you may not agree.

Edited by Hi_XPecTa_Chens, Mar 3 2014, 9:54pm :

" If I have IE open on my desktop, I expect every link to open in it. Not some there and some in the other IE on the start menu."

Just go to Internet Options, click the 'Programs' tab, and set "Always On Internet Explorer on the Desktop" for "how to open links".

This is a simple setting. It's part of 8.1 for sure (don't remember if it was in 8.0).

Between this, and setting your "default programs" so that double-clicking pictures opens up in a desktop app instead of a metro one (and same for videos, music files, etc.), you should be good to go.

Hi_XPecTa_Chens said,
Goodbye Tami. You should have taken Botox Julie with you, for making the Windows 8 UI and the Office "ribbon" hat nobody likes. You could have kept all the pretty colors too. We didn't like pretty colors in the XP UI. Thought you would have learned by now.
I love the ribbon. I just wish some of my alt combinations didn't change.

Yeah Windows Vista and 7 are less busy than Windows 8 when working the desktop. Oh wait

And sales figures, yeah selling 200million shows noone likes it and "we" all hate it.

If you like the old (in my opinion messy) UI of 9x/NT4, go right ahead. Microsoft is not stopping you from not using what they deliver Out of the box. Go tweak, go customize. If you're so smart. Use the OS to your liking, keep customer feedback enabled and give your support.

pantera9 said,

Well... he's got a point. Very few people liked the blue theme in XP. A lot of people said it looked like some toy or children's tv-show. Everybody switched to silver or even green, and many used windowblinds to "fix" it to their pleasing.

Longhorn and Vista themes are much cooler.

So, if they take some of that black and gray and make Win 9 more cool... more server-y, while merging metro with the desktop (think zune software) and add a couple of nice features, people will upgrade immediatly. The transparent start screen is a nice first step in the new update.

You seriously used "many" in context with Windows Blinds? Look, nearly every XP machine I've ever seen (and I've seen tons) has been in blue. Maybe your bubble is bigger than mine, but your generalizations don't line up with what I've experienced one bit.

"The start screen is fairly useless to me and that is my opinion that is shared by many. But my reason for not liking it isn't it's looks per se, its the fact it is redundant when the start menu already does what the start screen does."

The start screen IS the start menu. There is no "start menu" in Windows 8. I have no idea what you're even talking about.

And most of the people I've seen that hate the Start Screen (which IS the start menu in Windows 8) dont' seem to realize or understand that you not only can, but SHOULD customize it. Unpin everything you don't use. Pin all your desktop apps that you use most to your task bar, and the secondary ones you don't use quite as often to your start screen. You'll rarely need to invoke the start screen, but when you do, it's your "Home Screen" and should be comfortable and familiar to you, organized in a way that makes sense for how you work and what you need. If you find it "useless", it's because you haven't bothered to take a few minutes to make it useful.

Hi_XPecTa_Chens said,
You should have taken Botox Julie with you
Hi_XPecTa_Chens said,
No I don't want half her intelligence. I have more. For one I am smart enough not to shove poison into my face.
I don't understand what her use of Botox has to do with anything? Comment on her work all you want but continuing to make petty jibes against her looks will only serve to mark you out as a misogynist or MCP.

Romero said,
I don't understand what her use of Botox has to do with anything? Comment on her work all you want but continuing to make petty jibes against her looks will only serve to mark you out as a misogynist or MCP.
It was jab joke. TO bad you're to serious to get it.

Relax dude!

I dod comment on her work. The 2 main thing we know she did was, created the Ribbon UI starting with Office 2007 and she is the one behind the UI of Windows 8.

I recall reading 1000's of posts about how people didn't like either. Even though Office sales continue to be great because it is the defacto standard, most wished they could have at least had an option to switch back to classic mode.

Windows 8? Well judge for yourself. Was it a good idea? It wasn't a bad idea. It was a good idea that was poorly executed. Which is true of many of MS' good ideas.

I also think this is why Sinofsky left. When I Watched him talking about Windows 8, he has no excitement. He seemed disgusted and angry. His tone was totally lackluster.

Its not like Ivy at Apple who sat their and pitched the iPhone 5C as if it was the best thing since Key Lime Pie.

Windows 8 is not a disaster and it can be fixed. They should have simply introduced the UI on the Surface like they did. Bring it to Windows Phone, like they did; and left it off the desktop; which they didn't. Let people get use to it first. Let it get popularized and then make moves to make it more widely available. The Metro/Modern UI is ok on an AIO PC like the HP TouchSmart for example, or the Lenovo Horizon. It is a perfect UI for kids where touch is encourage in school. For for the professional business person, they don't have time to fool with useless UI that serve no purpose. At least allow for us to disable it. After all, Window has always allowed disabling UI's we don't like. Every version of Windows has allowed going back to classic themes and more.

Looks like they are doubling down on their "destroy the competition with fud instead of creating better products" plan by putting the attack dogs in front.

recursive said,
Looks like they are doubling down on their "destroy the competition with fud instead of creating better products" plan by putting the attack dogs in front.

^this


“In an internal memo sent to Microsoft employees Nadella said that the core focus of company is going to be advertising and not software development. He clarified that by advertising he didn't mean display advertising that Google is into. Under Mark, Nadella is setting up a new department which will get most budget and the core focus of the group will be to create anti-Google ad campaigns.

Microsoft is expected to spend over $5 billion dollars on anti-Android and ChromeOS ads. Microsoft's previous campaign internally called ‘MTP - Mess The Press' has already started bearing fruits as even the most noted journalists now ‘recite' that the company is making billions of dollars from Android, even if there has never been any proof.”

http://www.muktware.com/2014/0...debelopment-focus-ads/22321

Why?
Someone has to start it. Microsoft had to be called back to before they (seem to, for now) balanced out.
Google is in the phase where sky is the limit. And Im not a fan of companies bashing eachother, but I do think this needs to happen for the greater good. Google isnt the Google I once loved anymore.

He's clearly getting demoted, despite what Brad wrote in the article.

He *used to be* EVP of Advertising and Strategy. He's had the advertising part stripped out, but is being kept around as an "advisor" on strategy. Wouldn't count on that lasting terribly long but who knows.

Shadowzz said,
Why?
Google isnt the Google I once loved anymore.

And MS isnt the company I used to love either. I still like MS and mostly use their products, but they seem to have lost their way and are out of touch with the consumers.

techbeck said,

And MS isnt the company I used to love either. I still like MS and mostly use their products, but they seem to have lost their way and are out of touch with the consumers.

Out of touch? I disagree. Microsoft is finally getting back into touch with reality. They were out of touch when they released Windows 7 thinking they could shoehorn it onto mobile devices. Windows 7 hasn't even saved the desktop PC, so releasing another Windows 7 would have been a grave error on their part.

techbeck said,

And MS isnt the company I used to love either. I still like MS and mostly use their products, but they seem to have lost their way and are out of touch with the consumers.

I agree. The last 2 years have been embarrassing.

Dot Matrix said,

Out of touch? I disagree. Microsoft is finally getting back into touch with reality. They were out of touch when they released Windows 7 thinking they could shoehorn it onto mobile devices. Windows 7 hasn't even saved the desktop PC, so releasing another Windows 7 would have been a grave error on their part.

After all the changes they made with the X1 after it was released, and with all the changes with Win8....yea, 2 major releases and lots of changes....id say they lost touch with the end user. They fully supported their changes and only changed them after a huge consumer backlash.

EDIT: Microsoft got back in touch with its end users after the backlash was received. They tried to do to much to quick. On both Win8 and the X1. So now, yes...they are finally listening.

Edited by techbeck, Mar 3 2014, 11:21pm :

Yes, Microsoft has gotten out of touch with their customers. It is clear that they failed to realize there are two separate classes of users--business vs consumers, and tablet/phone vs laptop and desktop. One OS for all four combinations? Hardly.

Out with the old in with the new, people will probably try to make these things bigger than they really are but lots of the people who have left recently have been with MS for a lot of time in most cases.

It's always good to give the younger guys a chance to do things.

Looks like rats abandoing a sinking ship to me. Lets hope it stays afloat long enough for the younger guys to yet see some sunshine..