Microsoft creates special Chinese team to help drive adoption

Last night, Joe Belfiore reaffirmed Microsoft’s focus and commitment to the Chinese market. Ahead of the launch party for Cortana in China, the Windows Phone VP announced that Microsoft would be creating a special Beijing-based team to create tailored projects for the Chinese market.

The reveal was made on Belfiore’s Weibo account and it hinted at future projects designed specifically for that region. The message read:

The work we've done with our Bing team on Cortana is quite specific to China… and in fact, we are forming a Beijing-based team within my group to focus on China-specific work for PCs, Phones and Tablets. Lots of good stuff to come!

Cortana, Microsoft’s personal assistant has received a lot of customization to work better for the Chinese people and culture. As such it looks and acts quite differently from the regular AI found in other regions. But Microsoft is convinced that this is the way forward, and tailoring region-specific experiences is nothing new for the company.

Having a permanent team in Beijing, designing new projects and region-specific features could prove a great strategy. If Microsoft captures a decent amount of the Chinese market Windows Phone could finally see significant adoption, and eventual financial success.

However, all of this comes during a period of strained relationships between Microsoft and the Chinese government who seems to be out to get the software maker. Here’s hoping Belfiore’s team will help with this relationship, and won’t have their offices raided.

Source: Joe Belfiore ( Weibo) via: WPC

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In light of Chinese announcements concerning Windows 8.x, it could be only a matter of time when we see similar actions taken against WP 8.x, as Microsoft is supposedly converging their platforms.

Yogurth said,
In light of Chinese announcements concerning Windows 8.x, it could be only a matter of time when we see similar actions taken against WP 8.x, as Microsoft is supposedly converging their platforms.

The Chinese government has banned use of Windows8 on the government desktop PCs. And I guess chinese administrations don't use WP8 on mobile phones.

The ban has no effect on what products the Chinese population can use, so this won't harm windows phone.


As for the government, rumors say that Windows 9 Enterprise will be designed specifically to meet their privacy requirements, by removing cloud integration, so that the Chinese government can use it on its computers.

link8506 said,

As for the government, rumors say that Windows 9 Enterprise will be designed specifically to meet their privacy requirements, by removing cloud integration, so that the Chinese government can use it on its computers.

Ah great. Will be looking into getting that version if true.