Microsoft debuts new 'Honestly' media campaign

Microsoft is debuting a new advertising campaign that focuses around the word 'honestly'. The two spots, posted below, are 30 seconds in length and we expect to see them hit the big screen in your family room in the near future.

The Surface 2 TV ad shows a teacher who at first praises his love for the chalkboard. However, he says that all of his students now use the new Surface 2 to do their homework as well as other non-school activities. 

The other TV ad shows a paramedic who wants to get into medical school. She says she needs a laptop that can help her with her pre-med classes, but could also turn into a tablet for when she has some down time. This ad shows Windows 8.1 running on the Lenovo Yoga 11S, which first came out a few months ago, as the solution for her tablet-notebook hybrid needs. Both ads show that Microsoft is serious about pushing both its own hardware as well as helping out OEMs who are releasing PCs with Windows 8.1.

Source: Surface and Windows on YouTube

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Reading all the replies here and you can see Tim Cook was spot on when he said Microsoft confused their customers. And now they're trying hard to get the message accross.

Any commercial with Desktop? I guess not. That means Microsoft is lying with the statement one experience for everything in life since there is no Desktop among all devices presented.

I still don't see anything showing that the physical limitations of the human body, except for those with miniscule hands, have changed. Itty-bitty keyboards will never be useful for serious data entry/content creation.

Honestly metro sucks on a desktop PC, that is why they seldom show desktops in ads.

And on a serious note: a belt belongs round your waist

Edited by Borix, Nov 5 2013, 12:44pm :

Seriously what sucks? What in the new windows you don't get? What in your tech brain that the new windows got you all confused?

lubba said,
Seriously what sucks? What in the new windows you don't get? What in your tech brain that the new windows got you all confused?

two interface, one that everyone is seasoned to use and other that s*ck.

What Brony said

Metro is for tablets (touch), but has no added value on a desktop. I gone trough the "hassle" of disabling most of Metro so I only see it when I want and am basically left with W7. I can recomend classic menu for this purpose as an all in metro killer

Definitely a better type of advert than some of their previous efforts - takes a very subtle dig at the competition without explicitly naming it, which I think is fairly smart.

Chicane-UK said,
Definitely a better type of advert than some of their previous efforts - takes a very subtle dig at the competition without explicitly naming it, which I think is fairly smart.

I must be the only one who prefer the dancing girls over these new commercials. I think they're lame.

Chicane-UK said,
Definitely a better type of advert than some of their previous efforts - takes a very subtle dig at the competition without explicitly naming it, which I think is fairly smart.

The Surface v iPad commercials I felt kinda backfired on Microsoft. They set out to show why their Surface was better than the iPad, but the message that was communicated was "The iPad is the best thing out there that we are competing against." If iPad wasn't that great compared to Surface, why even bother? Bringing attention to the differences was the wrong approach IMHO.

Wooops! Free adverts for iPad, lol.

Ambiguity is better sometimes.

what exactly is it that you're doing with metro apps? i try to see value in them but 99% of them look just dull to me. checking weather with bing apps? is that better than using a webpage? same for ios/android apps. most of them are just dull. we live in a tech era of over simplification and dullification (not that this word exists... but should)

so yes, im not glad about the development in tech. i find we do use tech mostly for stupid and pointless activities. same as my comment :-P

You have a point, but I would posit for every 1,000 boring dumbed down apps there's one that shines and provides functionality and elegance that was lacking before. So many new avenues and opportunities opening up as tablets bring computers to the mainstream. Sure it's no longer the realm of the tech few and there's a hell of a lot of rubbish, but the time has never been richer and more exciting for technology.

i would love to belive in your view. but more and more I am convinced that all this tech stuff only exists in such bright light because we humans lack of a more suitable (and productive) way of distraction.

this cheap tech stuff (yes, its bloody cheap, built by modern slaves) with those lousy apps (even the productive ones are no better than desktop apps years ago) are a wonderful and easy way to dip in distraction and soft entertainment of what we call life nowadays.

hell I am positive this morning! time to grab a coffee :-)

Lucky those systems have keyboard and mouse support. What "desktop" stuff are you actually talking about? File-explorer worked quite well to be honest

Well if you buy a surface Pro, is not that hard when using it with digitizer pen.
All in all I see what you mean, desktop does not work with finger

derekaw said,
Honestly, trying to use the windows desktop on a touchscreen with your fingers is quite difficult.

I feel like in the desktop mode it's best to use a hybrid input method- use a mouse for the majority, but if you need a quick swipe or touch just reach up and tap what you want.

@-adrian- Keyboard and mouse? But it's meant to be tablet! You think people have keyboards and mice on them all the time? 'Quite well' is not very good and far from perfect.

Edited by derekaw, Nov 5 2013, 8:51am :

Is this a serious discussion!?!?!?

It is not meant to be a tablet, it is a hybrid. You can use it as both a tablet and a laptop (ultrabook if you prefer). If you are in desktop mode then you are working on something and are meant to be using a touch cover with keyboard and mouse. On the whole you will not use the touchscreen when working on the desktop. However when you are in Metro, browsing, watching a film, playing a game, whatever then you use it as a tablet and use the touchscreen.

It's really not hard. No wonder Microsoft are having a hard time selling these. You give people more than a tablet and they complain the desktop bit is hard to use as a tablet. Oh boy.

derekaw said,
Honestly, trying to use the windows desktop on a touchscreen with your fingers is quite difficult.

Why are you trying to use the desktop with your finger? That's what Metro was designed for. Is this a serious discussion?

-adrian- said,
Why would you not. You need to use Desktop apps. It is not like Metro would replace everything already

Just for Office, but Office is adaptable, the desktop isn't, and Metro supplements it while mobile.

Sorry - your reduced usage of a Tablet is not my fault. Do you have a Metro File Explorer - apart from using the skydrive app? How to play MKV files properly? A little Development possible? How can I use a browser with Plugins? Password database management?

Edited by neowin1338, Nov 5 2013, 11:50am :

-adrian- said,
Sorry - your reduced usage of a Tablet is not my fault. Do you have a Metro File Explorer - apart from using the skydrive app? How to play MVC files properly? A little Development possible? How can I use a browser with Plugins? Password database management?

And the typical consumer does that? No, sorry.

So tell me - what is the typical consumer doing? Browser with plugins, yes. watchking MKV, Yes, file explorer, yes. Also we were talking about us not them.

You're argument getting old. Both pro and RT compatible with mouse and keyboard. Use your tech brains instead using the same lame lines.

Dot Matrix said,

Why are you trying to use the desktop with your finger? That's what Metro was designed for. Is this a serious discussion?

But...but.... What is metro doing on desktop pcs if it's designed for touch?

Order_66 said,

But...but.... What is metro doing on desktop pcs if it's designed for touch?


Quoting DotMatrix: »It's touch first! You just don't get it!! It's perfectly usable without touch!!! I've been using it since release and it's the best thing since sliced bread!!!!«

MFH said,

Quoting DotMatrix: »It's touch first! You just don't get it!! It's perfectly usable without touch!!! I've been using it since release and it's the best thing since sliced bread!!!!«

And don't forget that anyone who complains is crying "like a two year old"

:-D

/s

@Dot Matrix Why using desktop apps on the Windows Surface Tablet convertible thing? Because they are there and because sometimes you end up on the desktop and sometimes you don't have a keyboard or mouse with you, sometimes you have to and its always horrible. Windows never worked on a tablet before but now everyone is going yay! Windows on a tablet! The only people going yay are here on internet forums. Average consumers don't want the Windows Desktop on their tablets or on a 'convertible' in tablet mode.

derekaw said,
@Dot Matrix Why using desktop apps on the Windows Surface Tablet convertible thing? Because they are there and because sometimes you end up on the desktop and sometimes you don't have a keyboard or mouse with you, sometimes you have to and its always horrible. Windows never worked on a tablet before but now everyone is going yay! Windows on a tablet! The only people going yay are here on internet forums. Average consumers don't want the Windows Desktop on their tablets or on a 'convertible' in tablet mode.

Surface 2 doesn't run desktop apps. Neither did the Surface. These are the tablets consumers are buying. I only get the desktop when I use Office, and it has "touch mode", which makes the targets bigger to hit.

Hit the wrong IE icon on the start screen and you are on the desktop. What about using Office on the desktop? Notepad? File Explorer? I seem to know more than you :-)

You edited your post, now you look smarter :-)

Is office easy to use in touch mode? Do you think that average consumers will enjoy using office on a tablet in touch mode on the tablet desktop without a keyboard and mouse?

Edited by derekaw, Nov 5 2013, 7:29pm :

derekaw said,
Hit the wrong IE icon on the start screen and you are on the desktop. What about using Office on the desktop? Notepad? File Explorer? I seem to know more than you :-)

You edited your post, now you look smarter :-)

Is office easy to use in touch mode? Do you think that average consumers will enjoy using office on a tablet in touch mode on the tablet desktop without a keyboard and mouse?

Is there something wrong with it? It's not like they'll be waiting much longer for better, Metro apps.

Yeah, not amazing, but they make their point. Show how Surface is more than just a games device and something that can cover all your computing needs. They just need to make them a bit stronger though, show a bit more of what they can do; it's a bit dumbed down and simplified not really showing the power of these devices. The Surface after all is a power machine, it needs shown off more. An architect or structural engineer running cool 3D diagrams (buildings, cars, robots) would show it off more, show things it can do that an iPad never could beyond the tired old "it runs office". For the education side, show the students using them, show them writing code and making something and then show them after relaxing and playing some cool game, all on the same device. So yes MS nice start, but turn up the heat cos if you want to attract a professional audience then they need to be more inspired by the adverts.

TheShark said,
Yeah, not amazing, but they make their point. Show how Surface is more than just a games device and something that can cover all your computing needs. They just need to make them a bit stronger though, show a bit more of what they can do; it's a bit dumbed down and simplified not really showing the power of these devices. The Surface after all is a power machine, it needs shown off more. An architect or structural engineer running cool 3D diagrams (buildings, cars, robots) would show it off more, show things it can do that an iPad never could beyond the tired old "it runs office". For the education side, show the students using them, show them writing code and making something and then show them after relaxing and playing some cool game, all on the same device. So yes MS nice start, but turn up the heat cos if you want to attract a professional audience then they need to be more inspired by the adverts.

That's quite a lot to get in in 30 seconds though bro. Hopefully more adverts will come looking into more detail... they couldn't be worst than the original Surface adverts could they!

Lachlan said,
not bad commercials.. Its good for them to focus more on professionals and students..

they're good because they focuse and target a certain demographic. Instead of making blanket statements they show how they're good for people.