Microsoft didn't create "Zune"

The person who actually created the "Zune" name is getting no credit at all.

Zune is on everyone's lips these days, be it in a context of criticism or... Let's be fair, there is no or. But who do we have to give credit to for coming up with the name? Surprisingly enough, not Microsoft. If it would have been up to them, Zune would have been called Portable Windows Media Player, or something else equally dull and with corporate nuances.

Actually, the person that created the name isn't getting any credit at all. The Zune name originated within Lexicon Branding, a Sausalito-based branding company. BlackBerry, Pentium, PowerBook, and OnStar are among their impressive creations.

"The creative strategy was quite simple: Don't try to be like iPod or to beat iPod. Instead, create a new word that will help Microsoft to create a distinct personality," revealed David Placek, founder and CEO of Lexicon.

Three Lexicon teams, two people each were put to work on designing a brand identity for Microsoft's portable player. Two of the teams worked under the presumption that they were creating names for a Sony player and an MTV broadband experience while only one knew that Microsoft was behind the project.

"Additionally, the Lexicon Research Network of 60 Ph.D. linguists in 39 countries was tapped to provide insights into the latest brands in music and video entertainment and to give us suggestions as to words, word parts, sounds and metaphors that might be applied to a next generation entertainment system," Placek added.

News source: Softpedia

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This article is about information and knowledge, if you did not read this article probably you will not know about this infornation. This is not about judgement is MS stupid or smart, will be Zune siccesful or not, is it good or bad, am I MS or Aple fanboy. I read information on Softpedia, it was interesting and I like to share with my comunity. That is all! If I didn't read similar article about Windows XP logo I willl never know that XP logo is created by other design company not by MS, and I was thinking MS design team was created that logo. Is that good or bad is not the point and I'm not gona judge that but I'm informed!

So what? Intel gave no credit to them for Pentium, RIM gave no credit to them for BlackBerry, so on and so far. Nobody said anything when they failed to give credit. But now that it's MS not giving credit, it's news.

Give it up.

Your first hint that the article has no real credibility or value and lots of pointless bias:

"Zune is on everyone's lips these days, be it in a context of criticism"

Quote - C_Guy said @ #34
Your first hint that the article has no real credibility or value and lots of pointless bias:

"Zune is on everyone's lips these days, be it in a context of criticism"

Judging by the forums all over the internet, that's an accurate statement, not bias. And it's not surprising.

Here's another thing to note, it seems buyers aren't interested in video on their portable players. Zune's advantage of a larger screen doesn't seem to be a feature most people are interested in.

Personally, I took a look at the Zune, and besides the ridiculously bad name, it has the styling of an almost 1980s product. The trim around the controls and screen is ugly and superfluous. It doesn't look very sleek.

Besides, looks, like I said, people don't seem to be interested in portable video nearly as much as audio and audio features/accessories.

Surprisingly enough, not Microsoft.

How is this surprising? Microsoft: Innovation Via Imitation
Where do you want to go today? Please tell us because we have no clue. :P

*Sigh*

Here's the definition of imitation, in case you missed it: "something made to be as much as possible like something else" -From MSN Encarta

Zune was not designed to copy iPod it was designed to beat it. Does it look like an iPod? No. Feel like one? No. Act like one? No. Have as few features as one? No.

If Microsoft didn't have a clue, would their software run, what is it, 90% of computers in the world today? Not likely.

Good try though.

I've developed a few programs for my company, and I didn't get credit for them. Oh.. wait... I did get paid.
If you want to post a fair news, please do post all other products too....... geez...

i hope your joking with this statement "Zune is on everyone's lips these days" except for advertisments paid for by microsoft disguised as neowin news articles no one is talking about zune.

it will be like rest of the play for sure products......dead

Quote - werejag said @ #1
i hope your joking with this statement "Zune is on everyone's lips these days"

lol I was thinking the same thing. I barely even know what a Zune is, and I haven't heard anyone talk about it. :P

There's Zen... and there's iTunes.... so .... Zune :P

I think its a mediocre name and can think of several better names. But it doesn't matter, once people get used to it, it should be fine. Vista wasn't well received neither but we all got used to it and accepted it.

your kidding... Its just a name... if they buy the name off them then they dont need to give them credit... show them the cash and start rolling out the logo...

Exactly.

As I stated in the post above.
Microsoft had the money, so good for them. It's theirs. Let them spend it whichever way they want.

If the Lexicon people thought it was so 'horrendous' of Microsoft to engage in such an 'evil ploy' then I'm sure they wouldn't have agreed to the branding in the first place.

But it seems they do that as a job. To generate profits. And I'm sure for many other companies other than Microsoft.

This is hardly an important 'news item' at all.

This is nothing but plain extortion. The designers are relying on the fact that their work is already widely in use and now they are claiming that they did not get enough credit. I think we should all boycott this design firm.

The person who actually created the “Zune” name is getting no credit at all.

This first line throws me off, it starts off so maliciously.....Why not start with:
Does it really surprise you that companies hire external companies or persons to do work?

Completely pointless article.

This is news? Nearly all company's get marketing company's to come up with brand names.

Who wrote this, a Mac fanboy or what?

Zune isn't too bad a name for a portable music player. Zune. Tune. And soon there'll be conversations around us that'll go like this...

"Hey what're you doing?"
"Download these tunes to my zune."

Okay so that sounds stupid... :lol: Maybe it'll become a verb, like google...

"I'm just zuning along."

They paid for it they dont have to give credit to anyone. Companys do this all the time is called subbing out.
No news but MS bashing .

Just the basis for the article is fishy. Is it to strip Microsoft of credit for the product? It seems like it. The thing is, do we see articles like this stripping credit from Intel or Apple because they didn't come up with Pentium or PowerBook? No, but we see it with Microsoft, the company that so many love to hate.

"Additionally, the Lexicon Research Network of 60 Ph.D. linguists in 39 countries..."

Alright, so they know that "Zune" here in Quebec means penis right...?

Quote - Ti133700N said @ #6
"Additionally, the Lexicon Research Network of 60 Ph.D. linguists in 39 countries..."

Alright, so they know that "Zune" here in Quebec means penis right...?

You can listen to your Zune while playin with your Wii.

LOL WAh!?!!?
rofl... so all the company did was made fun of Microsoft by creating the name "Zune" and "Wii"?
It's not really a surprise to hear microsoft not doing every piece of small stuff. Look at the bright side, nobody will flame microsoft for the "bugg" name. XD

so? where is the new in all of this? Microsoft as many other companies always hire 3rd party agencies for this kind of stuff. for example, the Xbox 360 design was done by two companies teaming together, one is San Francisco based and the other one is Japanese.

seems like is a very slow day for news today... :P

Quote - Spartan_X said @ #4
so? where is the new in all of this? Microsoft as many other companies always hire 3rd party agencies for this kind of stuff. for example, the Xbox 360 design was done by two companies teaming together, one is San Francisco based and the other one is Japanese.

seems like is a very slow day for news today... :P

What so the US came up with the term 360 and japanese came up with XboX

If only there was a way to merge the two!

there was an article on the name Zune in the Wall Street Journal, except they weren't so dumb as to be surprised that a corporation actually had a branding company do the work for them.

softpedia may be surprised to know that Microsoft hires companies to do advertisements for them also! wow!

people also don't realize theres a reason Microsoft chose names like 'Portable Media Center' and 'Ultra-Mobile PC'. Its because they weren't selling a device; they were selling a category of device, which was to be built by independent companies; each of which could have their own fun sounding name. You have to name things differently depending on how they are used in the market.

part of the reason the iPod ended up with such a good name is accident, because of the whole marketing strategy for Mac items where everything would start with an 'i'. In general, this was a stupid thing, really; even though it had a marketing point. And naming a product 'pod' itself would be a stupid thing. but the combination of the two made 'iPod' which was actually kind of a good name for an mp3 player.


Quote - brianshapiro said @ #4.2
part of the reason the iPod ended up with such a good name is accident, because of the whole marketing strategy for Mac items where everything would start with an 'i'. In general, this was a stupid thing, really; even though it had a marketing point. And naming a product 'pod' itself would be a stupid thing. but the combination of the two made 'iPod' which was actually kind of a good name for an mp3 player.
Umm, yeah, okay, it was all accident that they came up with "iPod", even though all their products are "intelligent", and the "iPod" is "pod-shaped"

um yeah okay, i dont mean to sound insulting, but you were, so what the heck... next time you respond to one of my posts, try to sound if you actually understood what i wrote

and i'm sure now that people know that the "zune" branding wasn't by microsoft, they'll begin to start accepting the name

oh double standards... :P:P

Quote - profets003 said @ #1
incredible... all that work and research for 4 letters ?

Just shows you how easily all the "experts" can be wrong. A bum in the street could have told you for a $1 that the name "Zune" sucks, and you would have saved yourself some time.

Why would you hire all these people come up with a name for your product? Didn't anyone at MS have any ideas?

Quote - profets003 said @ #1
incredible... all that work and research for 4 letters ?

I believe its an interesting name as do alot of people whom i discuss the Zune with, sure the product itself may not be original but that does not take away from the value of its name as it is very original and has a nice ring to it.

But i guess most people will go with their natural instinct "oh noes change *waves arms wildly*"

"All that work and research"..

Wait 'til you hear how much time and money they invested making the 4 second startup sound that sounds worse than the "Microsoft SOund" featured in Windows 95.

Quote - C_Guy said @ #1.4
"All that work and research"..

Wait 'til you hear how much time and money they invested making the 4 second startup sound that sounds worse than the "Microsoft SOund" featured in Windows 95.

I'm starting to think that it takes MS 100x as much money, and 10x as many devs to develop something as it does other companies. Considering that, their billions don't equate to much.