Microsoft drops beats and rhymes about Azure in new rap video

Rap and Azure, not something that typically goes together but leave it to Microsoft to make the video you see above that places rapper NoClue, the worlds faster rapper, behind the mic to lay his poetic words on our eardrums. 

We will leave it up to you, the readers, to determine if the rap is any good but Microsoft has always been a fan of creating original music content like the Bing video we saw back at CES 2012.

Considering that Azure is typically not targeted at those who listen to rap music, this is certainly an awareness raising technique to help expand the branding portfolio. Will it work, can Microsoft make the Azure rap go viral? Only time will tell.

Source: YouTube

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Oh dear oh dear oh dear oh dear
I never thought MS was that out of touch but this....this really tells me they are so delluded and just plain off the map when it comes to knowing what to do in marketing it just COULDN'T get any worse!

What was MS thinking?
"Azure, lets make it cool"
"Yeah what's cool nowadays?"
"Rap is cool"
"Brilliant!"
"Lets do a super cool rap thing"


Seriously? This misses the target audience, uses the wrong vehicle anyway and is sooooooo overdone it's not funny.

MS fire every one of your marketing folk. EVERY ONE OF THEM!!!!

Fast? Please....

Twista would like to have a word with Microsoft. Not only that, but you he actually says something and you can understand it.

Anyways, this ad is stupid.

pes2013 said,
Fast? Please....

Twista would like to have a word with Microsoft. Not only that, but you he actually says something and you can understand it.

Anyways, this ad is stupid.

So true, like im going to buy anything from MS after that speed!!!

The popular style of music and flashing lights appeal to the part of me that wishes to conform to the current stereotype of what is seen as cool by the people on the street.