Microsoft drops support for Family Guy Windows 7 special

As you may remember, Microsoft recently announced that a Windows 7 branded episode of Family Guy would be airing in the U.S. on November 8. In a surprise twist, Microsoft has now dropped support for the episode, meaning that it'll still be shown, but with a different sponsor.

In a public statement, a Microsoft spokesperson confirmed, "we initially chose to participate in the Seth and Alex variety show based on the audience composition and creative humor of Family Guy, but after reviewing an early version of the variety show, it became clear that the content was not a fit with the Windows brand. According to Variety, Microsoft's marketing deal, including the Family Guy section, remains, despite it not being a part of the "Almost Live Comedy Show."

Strangely, however, when the deal was first announced, Gayle Troberman (a Microsoft consumer engagement & advertising general manager) stated that the way Windows 7 would be treated in the show wasn't a concern to the company. Variety noted that in the special Seth MacFarlane and Alex Borstein carried on with the usual "Family Guy" jokes, which included "riffs on deaf people, the Holocaust, feminine hygiene and incest," which lead to the dropping of sponsorship.

The Family Guy special will still be run on the evening of November 8, as we mentioned, along with the other shows on Fox, though it will have another sponsor who is yet to be named. There are no rumors yet of who that sponsor might be, but surely it'll be announced soon, as November 8 isn't far away.

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61 Comments

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I thought this was an odd fit when it was first announced... Family Guy can be funny, but with it's trend of making fun of so many people, it's kind of risky for a company to endorse that show, let alone as part of a marketing campaign...

Seth MacFarlane and Alex Borstein carried on with the usual "Family Guy" jokes, which included "riffs on deaf people, the Holocaust, feminine hygiene and incest"

Yeah... what else was Microsoft expecting from Family Guy???

It would be fun to see Apple get in there, it will be even better to see the Windows fanboy comments the day after!!

p.s Im a niether a Mac fanboy or a Windows fanboy, its getting a tad boring reading comments from both Apple and Windows bashers, its starting to sound like a school playground. at the end of the day who gives a crap? it's a matter of choice.

I don't believe that Microsoft pulled support because the jokes were poking fun at them... It sounds to me like they pulled support because they were more concerned about the controversial content in the episode (Which in fairness is consistent with the show...). LOL

lol, last time it was "That's cool!", now it's "Well, FG sucks anyway". Hahaha.

I hope it'll still be aired despite Microsoft's shaky legs. They can't have researched that series very well.

Family Guy used to be funny until they beat their material to death by treading the same ground over and over and over and over and over... South Park knows how to keep it fresh while also moving on to other shock topics. They too have beat a dead horse but know when to move on to another horse. :-P

Speaking of Family Guy, why none this week? No Simpsons or America Dad either, not even Big Bang Theory. What is going on, this week sucks.

I didn't like American Dad at all when it first started, but it really has gotten a lot better. Personally I think it's much better than Family Guy now.

winrez said,
I wonder how many different groups threatened to boycott Windows 7 if Microsoft went ahead with this.

None? Why would they go that extreme?

I'm a bit confused. So the episode will still air and still be about Windows 7, but it won't be sponsored by Microsoft? Is that right?

What were they thinking anyway? Everybody knows Family Guy makes baby Jesus cry.

If I understand correctly, the show has nothing to do with Windows 7. It was just that Microsoft bought up all the ad time for the show.

I could be wrong though.

The win7 stuff will be in theres till, it's basically a case of some of the OTHER family guy jokes that could and probably DO make people mad or come off as being insensitive or something? I haven't seen it, but do you want to be part of some ep that could make fun of something that could then have a backlash on you for being a sponsor?

IN the end Win7 is still in I think, we'll know when the ep airs on TV though.

GreyWolfSC said,
I guess they had never watched Family Guy? It was probably too 'crude' for them. :P

The typical MS decision is made from demographics and sales figures, rather than common sense or aesthetics. They were told by marketing that Family Guy was the most popular show for the demographics (dumb white guys and college age teens) so they would use it in the Win7 campaign for that particular demographic. No one at MS management had any idea what the show was or what it was about. When someone finally decided to take a look, they had a frenzied meeting immediately after to call the whole thing off.

I'm also wondering if maybe McFarlane took this as an opportunity to sneak one in on MS and the episode may have had some hidden anti-corporate subtext or something else directed as MS or Ballmer.

when the deal was first announced, Gayle Troberman...stated that the way Windows 7 would be treated in the show wasn't a concern to the company

But really, reading the whole article before commenting is too much to ask. And let's face it, even the creator of Family Guy isn't immature enough to see any need to make anti-Microsoft jokes.

toadeater said,
The typical MS decision is made from demographics and sales figures, rather than common sense or aesthetics. They were told by marketing that Family Guy was the most popular show for the demographics (dumb white guys and college age teens) so they would use it in the Win7 campaign for that particular demographic. No one at MS management had any idea what the show was or what it was about. When someone finally decided to take a look, they had a frenzied meeting immediately after to call the whole thing off.

I'm also wondering if maybe McFarlane took this as an opportunity to sneak one in on MS and the episode may have had some hidden anti-corporate subtext or something else directed as MS or Ballmer.


ya cause black,asian, arabic, albinos etc... people and non college teens dont watch family guy. Did you read what you typed or did you just type the first thing to come to your obviously useless brain and hope for truth??

After Groening did Playboy, I can just imagine it:

Marge sitting naked, viewing the Playboy website on her computer running Windows 7


"ooh, that shiny new superbar gets me all hot inside... but not as much as YOUR superbar, homey"

AnthoWin said,
Family guy.. haha they're so lame. Maybe they should aim for someone higher like Matt Groening from the Simpsons.


lol ya and then matt could use an old windows 95 commercial and rename it windows 7 since simpsons hasnt been new or funny in 10 yrs.

I'm not sure what exactly Microsoft was expected.... have they not SEEN Family Guy?

That reminds me of this one time when Peter ate his food with sock puppets...

Wow. I love Windows 7 but I have to agree that video is SO lame! I love how they're all informally talking about their "parties" like it's not all scripted.

Tim Dawg said,
Wow. I love Windows 7 but I have to agree that video is SO lame! I love how they're all informally talking about their "parties" like it's not all scripted.

especially the part where they dubbed the voice telling you contact their customer support

.Neo said,
That definitely captures how much fun it is to own a Windows 7-based PC.

I dunno. I just hung out with a bunch of friends I hadn't seen in a while, drank lots of beer, stayed up until 5am, and listened to music and watched movies. Win7 is much more fun when your monitor is your living room HDTV.

Also as I can't believe people haven't figured out yet...Microsoft hired Houseparty.com to organize these parties. This is essentially their generic party planning guide with a few specifics thrown in. Yes, they should have hired a marketing team rather than houseparty.com. No, they didn't make this video.

^ Microsoft hired them and gave the "all clear" to go ahead and include it with their "party" packs. That's just as bad. :P

neodorian said,
I dunno. I just hung out with a bunch of friends I hadn't seen in a while, drank lots of beer, stayed up until 5am, and listened to music and watched movies. Win7 is much more fun when your monitor is your living room HDTV.

Somehow I knew someone would quote my post a take the time to write down a serious reply.

Apple needs to shutup. Hating them lately, so irritating seeing news articles about them trying to ruin Windows 7. They aren't funny anymore, not at all. I just wish Microsoft would sue them by now.

Electric Jolt said,
Apple needs to shutup. Hating them lately, so irritating seeing news articles about them trying to ruin Windows 7. They aren't funny anymore, not at all. I just wish Microsoft would sue them by now.

There there everything will be okay. Just take a deep breath...

Wow, I'd just scrap the whole idea, the clips I've seen so far make me want to never watch Family Guy again