Microsoft exec says consumers won't know about Playstation 4 launch

Everybody in the industry is expecting Sony to unveil their next generation Playstation 4 console next week on the 20th. However regional Xbox executive, Jon Grimes, says such a reveal will have a very limited impact with consumers.

In an interview with MCV about the Xbox's dominance in the UK market Grimes mentions that next week's reveal, if indeed it does happen, will definitely be important for the industry but not for the users. "Whatever get announced on February 20th, the majority of UK consumers won't know," Grimes said.

Grimes doesn't reveal anything about Microsoft's upcoming Xbox launch but he does state that "what has got us to where we are today is not going to be what gets us through the next ten years. Now we've also got to start from scratch when thinking about the future. Driving creativity, whether around the marketing, retail or new business models, is key for us."

He then goes on to add: "our job is not to get lost in the industry chatter, but to ensure  that the consumers going into stores, going online, still experience Xbox. The announcement is important to the industry, but it is also important to remember who is buying right now".

Grimes is obviously referring to Xbox sales post Playstation 4 announcement, especially as Microsoft seems poised to delay the new Xbox untill the PS4 hype dies down. However, his statements might also point towards a huge marketing blitz that Microsoft might have planned once the new console is finally delivered. Of course we're wondering what "marketing creativity" may refer to but we're guessing we saw a glimpse of it when we think back to Microsoft's Halo 4 launch event.

Source: MCV Via: VG247

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Microsoft has nothing to fear, the editorial said. That's not what we see here though, with them pushing FUD here, false claims there. I'm not a big Sony fan, but it's completely idiotic to think people aren't looking forward to the PS4 launch.

I bought XBox 360 twice..and sold them both times on eBay... I also bought PS3 twice (the Piano Blank and Slim), and ended up selling the Piano Black, and keeping the Slim. Honestly, I like my PS3 much more than I have for XBox 360.

So Sony is about to announce PS4? Hell yes, I am going to pay more attention.

I think it's just stupid when execs talk like this. The xbox exec is a moron. Anyone who just goes "oh yeah their product just won't cut it ours is the best" get the **** out of here with your delusional ****.

Typical MS bs. With all the problems with Windows 8 and Windows Phone sales you would think they would concentrate on getting their stuff right before trash talking competitors products. Idiots.

If this so called new Xbox runs windows 8 in any form I'm out . Good lets hope the UI of the next Xbox is not stupid metro squares please I beg you Microsoft don't do it.

TurboShrimp said,
If this so called new Xbox runs windows 8 in any form I'm out . Good lets hope the UI of the next Xbox is not stupid metro squares please I beg you Microsoft don't do it.

They will. The current looks Metro so why change that when that is the look they are going for.

TurboShrimp said,
If this so called new Xbox runs windows 8 in any form I'm out . Good lets hope the UI of the next Xbox is not stupid metro squares please I beg you Microsoft don't do it.

The Xbox runs a modified Windows. 360 ran a modified Vista (the xbox helped give us a strong GPU layer in Windows 7 tho)
So yes the new Xbox will run Windows 8.

it already has metro squares. it's pretty good to navigate with the kinect or voice. usually I just walk into my room and say "xbox, play play disc".

also, I don't even know why there is so much windows 8 hate. it's ridiculous reading and hearing about it at times. if windows 8 comes to the xbox what you're going to be upset about...that there's no start menu?

Shadowzz said,

The Xbox runs a modified Windows. 360 ran a modified Vista (the xbox helped give us a strong GPU layer in Windows 7 tho)
So yes the new Xbox will run Windows 8.

It's actually running a heavily modified Windows CE kernel (like the Original Xbox).
The OS around the kernel is very different from Windows though.
I agree that the next Xbox will probably have a form of Windows 8/NT kernel at its base for ease of development and portability. The OS around it could still be very different.

Thief000 said,

It's actually running a heavily modified Windows CE kernel (like the Original Xbox).
The OS around the kernel is very different from Windows though.
I agree that the next Xbox will probably have a form of Windows 8/NT kernel at its base for ease of development and portability. The OS around it could still be very different.


It runs the NT kernel and the 360 OS split of in development from Vista.
And quite some of its game/gpu development of the 360 made it back into Windows 7.
If this where Windows CE, this wouldn't be possible due to the different kernel.

Yes its not much of Windows anymore as we know and use it. And very, very doubtfull it would even run on anything BUT 360 hardware without modifying it. But its still Windows and it runs the NT kernel.

Also the original Xbox didn't run CE, but from Microsoft themselves... a modified Windows 2000.
CE doesn't even support the PPC architecture running the 360.

TurboShrimp said,
lets hope the UI of the next Xbox is not stupid metro squares please I beg you Microsoft don't do it.

Do you even own an xbox?

Your never know what the consumers will do when a new product lunches, all what he says is speculation and there's no way of finding out until Sony have it's event this month.

This is true, because if Microsoft follow through with this used games ban then people will be hatin' so loudly Playstation will be drowned.

shame the leaked specs on the xbox 720 look poor in comparison to the ps4, i think the 720 is going to struggle for that very reason.

When was the last time the most technically powerful console was the sales leader and dominate console for a particular generation?

It never seem to happen that way,

Worldwide figures:
Xbox 360 - 75.9 million
Playstation 3 - 70.2 million
Wii - 99.38 million

Try again. Total number of units sold is what matters in the end, not who started when.

Sly_Ripper said,
PS1, PS2, taking into account the year head start 360 had: PS3.

Both ps1 and ps2 succeeded largely because of piracy. Everyone and their grandma had their playstations modified. It wasn't the case for ps3 and which is why they lost a huge market share especially in places like Brazil where buying individual games are very premium. Basically whoever's console gets hacked the fastest sells the most. Just take a look at history of consoles.

Sly_Ripper said,
PS1, PS2, taking into account the year head start 360 had: PS3.

PS3 is still last place. They have at maximum 74,8 million units sold (it's lower than that as they combined the 6,8 million PS3 numbers with the PS2 AGAIN past quarter and last quarter the PS3 was at 68 million). Xbox 360 is at 75,9 million. So MS is still well ahead, even if the gap is getting smaller. It won't matter anymore as the PS3 will end in last place this year when the next gen starts.

PS1 and PS2 were also not the most powerful consoles of their respective generations, which were the N64 and Xbox. Swanlee was right.

The future of gaming consoles isn't going to be about specs. It's obvious the next gen consoles will have crisp graphics on your 4K TV and has faster processors...etc., but the truth is consumers won't care if one is a few MHz faster or a few MB of RAM greater.

What differentiates the future of gaming consoles is its capabilities - it's things like Kinect 2.0, Illumiroom, natural speech recognition, or integration of ecosystems, devices and services - that will make a difference.

torrentthief said,
shame the leaked specs on the xbox 720 look poor in comparison to the ps4, i think the 720 is going to struggle for that very reason.

You're entire argument rests on the idea that people care about specs on consoles. The only spec that matters is the hard drive size. Most people pick their consoles based on the games, online community, etc, not the specs. If specs mattered, Wii wouldn't be the most popular console from this last generation.

S7R1K3R said,

Both ps1 and ps2 succeeded largely because of piracy. Everyone and their grandma had their playstations modified. It wasn't the case for ps3 and which is why they lost a huge market share especially in places like Brazil where buying individual games are very premium. Basically whoever's console gets hacked the fastest sells the most. Just take a look at history of consoles.


Sony allowed modifying the consoles until right after the PS2 release.
I have yet to encounter countless of PS2 consoles that have been hacked/cracked, rather I've only seen 2 or 3 in my life so far, and one of which was one of my PS2's.
The modified consoles have been heavily abused Its purpose was to not lock down consoles to region codes. But our friends at game publishing companies have ruined that (outside the people using it for piracy).
PS3 has no region code for this reason, altho game developers can force a region code onto their games, be it this is rarely the case. I can play most US/JAP releases on a European PS3.

Either way, using this reasoning why the PS2 was so dominant is silly. As it wasn't the reason why the PS2 was such a dominant player. (for PSX it probably was though, considering that I knew very few people that did not modify their PSX and boxes full of pirated games )

S7R1K3R said,

Both ps1 and ps2 succeeded largely because of piracy. Everyone and their grandma had their playstations modified. It wasn't the case for ps3 and which is why they lost a huge market share especially in places like Brazil where buying individual games are very premium. Basically whoever's console gets hacked the fastest sells the most. Just take a look at history of consoles.


PS1 and PS2 succeeded because it had the games to back the system up. I've never seen or knew anyone with a modded console.

Xilo said,

PS1 and PS2 succeeded because it had the games to back the system up. I've never seen or knew anyone with a modded console.

As I cannot speak for US at that time period, as I was still a young one back then. But around me... it was really, really rare to find a PSX/PSONE that was not modified though.
It had allot of good games to back it up (especially compared to the N64 and dreamcast). But almost everyone had easily close to or over a hundred pirated games.

This wasn't the case in my experience for the PS2 though.

raghavny80 said,
PS3 has surpassed the 360 in worldwide shipments (not sales I agree, but it should be noted that PS3 was launched a year later than the 360) -
http://www.ign.com/articles/20...60s-worldwide-shipped-total

Not according to both companies' own financial reports, which are the only numbers that can be verified anyway. But right on the second line of the article you URL'ed you can already see that it's BS as it says "forecast report", just like the IDC one that didn't prove to be true.

ILikeTobacco said,
Worldwide figures:
Xbox 360 - 75.9 million
Playstation 3 - 70.2 million
Wii - 99.38 million

Try again. Total number of units sold is what matters in the end, not who started when.


Maybe. You think the more consoles sold is a win but the more games sold is a win. That is where the money is made. With these rules you think the most consoles are selling the most games but that is not true either. Maybe Wii owners only bought three games and the other console owners bought 20 games.

BillyJack said,


Maybe. You think the more consoles sold is a win but the more games sold is a win. That is where the money is made. With these rules you think the most consoles are selling the most games but that is not true either. Maybe Wii owners only bought three games and the other console owners bought 20 games.

Then you'll be in for a shock as according to VGchartz' numbers the Xbox 360 has more than a 100 million software unit lead over the PS3.

the cell processor was difficult to program for, now they are both using AMD apu's.

As for the sales leader, the ps3 cost way more due to cell processor development costs, hence why it sold slowly for the first few years, no such problem with ps4.

torrentthief said,
the cell processor was difficult to program for, now they are both using AMD apu's.

As for the sales leader, the ps3 cost way more due to cell processor development costs, hence why it sold slowly for the first few years, no such problem with ps4.


Cell was only part of the PS3 problem IMO. They had the expensive+slow BD player when it wasn't really needed. The ****ed up memory design, screwed up marketing, poor quality console OS etc.

BajiRav said,

Cell was only part of the PS3 problem IMO. They had the expensive+slow BD player when it wasn't really needed. The ****ed up memory design, screwed up marketing, poor quality console OS etc.

Dont forget the number of over-promises, such as dual ethernet, dual hdmi for dual 1080p, redesigned controller, full backwards compatibility, ability to install os, cross game voice chat, killzone that was supposed to look like the e3 video, and so much more. Playstation = does nothing of what we promised. BTW I own and have owned many ps3s as well as sony products and a collection of dust collecting psps and vitas. Damn you Sony i need you to die.

BajiRav said,

Cell was only part of the PS3 problem IMO. They had the expensive+slow BD player when it wasn't really needed. The ****ed up memory design, screwed up marketing, poor quality console OS etc.
Bluray wasn't needed?
There are games for the xbox that install from a 2nd DVD.
Whereas no PS3 game has ever ran into the space limitations of a bluray disk.
Also for many games that where created for both consoles, they had to use lower resolution textures for the 360 version because it didn't fit on the disk.
360 refused to go bluray, but the new one will. There's a reason for that

Sony also made the bluray player drop in price allot faster then it would have if the PS3 would not have used a BR ROM.

Thief000 said,

Then you'll be in for a shock as according to VGchartz' numbers the Xbox 360 has more than a 100 million software unit lead over the PS3.

Wow, that is a lot. Yea, I did not know the numbers for game sales but I know it had to be a big factor.

"Whatever gets announced on February 20th, the majority of UK consumers won't know," Grimes said.

Yeh, as long as they ignore the news and social networks, they won't know anything about a PS4 being announced.

It's more about the marketing and keeping into people's minds (hype will die down very fast if there is no continuous stream of info, especially if the release is 6 months or more down the line and the competition has all the time to react). Sony's marketing has always been crap in the past and I'm very sure they'll F it up again this time, like they did with the Xperia Play, the PSP Go and the Vita. They are now notorious for dumping their products on the market with poor support.
Sony is a brand that is on the edge of hell with $150 Billion in ever increasing debt. Their assets almost can't cover it anymore (heck, they even made a loss when other Japanese companies made significant profits last quarter) and Sony's marketing budget will probably be smaller than that of the competitors next gen as well.

Edited by Thief000, Feb 14 2013, 1:19pm :

I don't think so. Why would he be talking about product marketing? It's not as if Sony's going to launch a full-on marketing campaign following this announcement when the actual release may be several months away.

"our job is not to get lost in the industry chatter, but to ensure that the consumers going into stores, going online, still experience Xbox".
That's all about the marketing right there if you want customers to keep buying a current gen product when the next is already announced. The Xbox 360 is going to surpass the Wii in the UK very soon and it's almost all due to marketing and popularity, just like it is for them in the USA. If MS would advertise and appeal to the community more in the rest of Europe next gen, I'm fairly certain they would sell more there as well.

So you're telling me that if this was Microsoft, they'd announce the Xbox 360 successor to the gaming industry and then launch a massive worldwide marketing campaign for it even if the release of the actual product was several months away? Do you also believe that there won't be any mention of a new PS4 on any news site, Facebook or Twitter?

Yes, like they have done in the past with the Xbox 360 and Kinect, but this isn't MS. These are the actions of a desperate company that saw their market share more than halved in under a generation in both console and handheld and just stood by until their financial situation has become almost unbearable.
Social media are a thing of the moment kind of thing and almost everybody always remembers the last big thing that got announced. That's the way it works, just like most people don't remember the news from last week.
Fortunately MS isn't going to announce their console way ahead of time like Sony does with so many things (remember GT5, FFvsXIII, The Last Guardian, Agent?).

Manish said,

Yeh, as long as they ignore the news and social networks, they won't know anything about a PS4 being announced.

LOL @ PS4 they best release the PS3 first... ... right guys?

sagum said,

LOL @ PS4 they best release the PS3 first... ... right guys?

If they don't keep the attention on them or release first it's going to backfire.