When it launched its "Windows Genuine Advantage" pilot program in September, Microsoft Corp. was hoping 20,000 customers would opt into the voluntary program, via which Microsoft checks whether customers are running counterfeit copies of Windows. But by a little over a month later, 828,000 customers had opted in, Microsoft officials said Wednesday. And they did so with no real incentives, admitted David Lazar, director of Microsoft's Windows client product management group.
What led to the unexpected boon? "People want to know if they are running genuine software," Lazar said. "And people really were interested to find out if there were any benefits for opting in." Until Thursday, there were no tangible benefits to participating in the Microsoft Genuine Advantage program. But now, users who agree to participate in Microsoft's program will be offered up to $390 worth of software for free or reduced prices.
News source: eWeek