Microsoft expected to rebrand Live.com to Kumo.com

Microsoft intends to rebrand its Live Search service as Kumo next year, according to a TechCrunch report that cited a source within the company. Apparently, the software giant acquired the kumo.com domain name last week and since then has been busy snapping up all the other variants such as .net, .jp, .fr, .ru and so on.

Also being reported as a sign that Microsoft is taking measures to boost its search engine is the fact that it has recently hired Sean Suchter, currently Yahoo's vice president of search technology. Despite Microsoft's recent efforts to encourage Live.com usage, which include actually paying users, their service seems to have reached a dead end and hasn't grown in the past few months. Whether or not these latest moves will improve the company's competitiveness with the other leading search engines remains to be seen.

News source: Tech Spot

Report a problem with article
Previous Story

YouTube goes widescreen

Next Story

Motorola unveils the Hint QA30 sliding QWERTY mobile phone

30 Comments

Commenting is disabled on this article.

Search is an integral part of the windows live services so I don't know why they would want to separate it?
As Shiranui pointed out it is more likely to do with Microsoft's favourite internet buzzword "Cloud"

They're preparing in case Windows 7 somehow blows, and they need to call it Windows Kumo only to say,"This is actually Windows 7."

:P

Dakkaroth said,
They're preparing in case Windows 7 somehow blows, and they need to call it Windows Kumo only to say,"This is actually Windows 7."

:P


LMAO.

Live.com will probably be used for the new Windows Live Home instead It makes much more sense for Live Search to be taken off the live.com domain as Windows Live Home will be the central place for Windows Live services/software.

Why would they do that? No one mentioned anything about the Windows Live or Xbox Live brands. We are talking about the Live Search brand and product. Live Search has nothing to do with Windows Live or Xbox Live (or even Office Live for that matter). Many people, like you, are getting confused at this because of the word "Live" and the 'orb' logo used in Live Search.

Wii was named after a reason, Wii signifies that anyone whether a grandma or a 5 year old kid can enjoy playing. Kumo on the other hand sounds like Kimono which is a like a bedsheet for warping up Japanese Geishas.

Vezineth said,
Wii was named after a reason, Wii signifies that anyone whether a grandma or a 5 year old kid can enjoy playing. Kumo on the other hand sounds like Kimono which is a like a bedsheet for warping up Japanese Geishas.

Sorry, please explain. How does 'Wii' signify Grandmas and 5 year olds?

Windows Live is a great name.. Kumo? Not so great. But where is the logic here? If Microsoft buys some domains it doesn't mean that they'll be changing anything. Maybe they'll release a new product with that name?

Please read one of my comment replies nearer the top of the page. We are not talking about Windows Live here, we're talking about Live Search (two completely different brands and products). It is also common knowledge that Kumo is related to Live Search and may not be another product.

lcg said,
Yeah, it would be ridiculous. Windows Live was a rebrand anyway.

yeah they broke away from their msn and hotmail roots for the most part.

Windows Live has nothing to do with Live Search. It is a different brand and a different product. This is exactly why they are changing their brand because many people, like you, see the logo and the word "Live" and reckon it is part of the Windows Live brand still (it used to be, but hasn't been since 2006).

cJr. said,
Windows Live has nothing to do with Live Search. It is a different brand and a different product. This is exactly why they are changing their brand because many people, like you, see the logo and the word "Live" and reckon it is part of the Windows Live brand still (it used to be, but hasn't been since 2006).

Wow. As far as I'm concerned the word "Live" in Microsoft's ads IS THE branding (whether they want it to be or not). Please explain to me why "Live Search" isn't part of the Windows Live brand and, more importantly, why the hell it matters.

Shadrack said,
Wow. As far as I'm concerned the word "Live" in Microsoft's ads IS THE branding (whether they want it to be or not). Please explain to me why "Live Search" isn't part of the Windows Live brand and, more importantly, why the hell it matters.

Good question and great post.

'Cause when you fail, you change your name. But it's just like that same location in your neighborhood that keeps changing. No matter what they call that restaurant or store, it keeps going out of business. In the end, it's just a bad location, or too many competitors, and you're not fooling anyone. .Net, Live!, Kumo, whatever... it's the same thing.

Yeah indeed.

Also it would seem stupid to start splitting up their "Live" suite of services now. Can you imagine Kumo Hotmail? Or just Kumo Mail? Kumo Messenger? Xbox Kumo? Kumo Spaces? Kumo SkyDrive?

No, me neither. Don't be stupid Microsoft. Splitting Live Search away from the rest of your Live suite would be a stupid mistake.

Heh. For an absolute majority of the world Live sounds same as Kumo - it's an just a word on Latin alphabet with no meaning.


And it looks like it's Japanese.
kumo cloud (n), spider (n)