Microsoft finally starts pre-orders for Surface Power Cover; will ship March 19th

The long awaited Surface Power Cover accessory for Microsoft's Surface Pro, Surface 2 and Surface Pro 2 tablets is finally available for people to pre-order. The Microsoft Store website went live with the Power Cover sales page and as promised the company has priced the add-on at $199.99.

The store page currently shows that the Power Cover will start shipping on March 19th, but as we have seen with sales of the Surface Pro 2 tablets themselves, it's more than likely that date will change depending on the demand for the add-on, which is expected to be high.

The description of the Surface Power Cover claims that it will add as much as 70 percent more battery life to the Surface 2, Surface Pro and Pro 2 tablets (the Surface RT tablet is not supported). It weighs .55 pounds and is 9.75 mm thick. Unlike the new Surface Touch Cover 2 and Type Cover 2 accessories, the buttons on the Power Cover are not backlit.

This news comes just after rumors hit the Internet that Microsoft might be ready to officially announce the Surface 2 tablet with an AT&T LTE wireless antenna.

Source: Microsoft Store via ZDNet | Image via Microsoft

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Meh, all things considered they're still making a killing and there's absolutely no doubt about that. Just look at their profits despite the fact that their mobile market share has been shrinking. Samsung with all their Android device sales and dominance still lags far behind in that regard.

Romero said,
Meh, all things considered they're still making a killing and there's absolutely no doubt about that. Just look at their profits despite the fact that their mobile market share has been shrinking. Samsung with all their Android device sales and dominance still lags far behind in that regard.

Oh - don't get me wrong, they're clearly raking it in and overcharging on their products.. but then if people are willing to pay the prices, then surely they'll charge as much as they can get away with! I can't blame them at all.

Chicane-UK said,
I can't blame them at all.
Much as I don't like their pricing strategies (and it's not due to envy either), you're right in that they're doing exactly what a company needs to do in order to make loads of $s. Though of course their aims do not align with the many who'd love to see prices drop a bit (or a lot).

Edited by Romero, Mar 11 2014, 4:56pm :

Enron said,
That's the one thing I don't like about the Surface. The accessories are priced applemosphereically high.
Perhaps, but they don't have the scale apple does. I'd have to imagine if they were selling as many surfaces as apple sells ipads the keyboards might be cheaper.

MrHumpty said,
Perhaps, but they don't have the scale apple does. I'd have to imagine if they were selling as many surfaces as apple sells ipads the keyboards might be cheaper.

Or looking from a different perspective, if they want to sell as many as Apple, seeing how they are at the bottom of the ladder; they need to cut the price.

This is the most common, classic and most of the time always successful strategy employed by many Asian companies. MS should learn from that. Once they are established, charge a premium and then let consumers decide where to put their money. They are acting like they are first in the market and there is no competition.

wrack said,

Or looking from a different perspective, if they want to sell as many as Apple, seeing how they are at the bottom of the ladder; they need to cut the price.

This is the most common, classic and most of the time always successful strategy employed by many Asian companies. MS should learn from that. Once they are established, charge a premium and then let consumers decide where to put their money. They are acting like they are first in the market and there is no competition.

You can always sell stuff at a loss to sell more. They've said that they are not price the Surface line to not make money.

MrHumpty said,
You can always sell stuff at a loss to sell more. They've said that they are not price the Surface line to not make money.

Not telling that they should sell at a loss.

They have tried the very same strategy with Xbox to spearhead the market owned by PS. They just need to employ a similar strategy with more smart as they have the capacity to produce the hardware using ODM contractors.

Or maybe Microsoft doesn't want to step onto the toes of their OEMs that make tablets? Maybe the Surface line is meant to be more of a quality bar that Microsoft is setting up for its OEMs, meant to encourage OEMs to make better Windows tablets, rather than aggressively compete with their own OEMs?

Just food for thought.

Quikboy said,
Or maybe Microsoft doesn't want to step onto the toes of their OEMs that make tablets? Maybe the Surface line is meant to be more of a quality bar that Microsoft is setting up for its OEMs, meant to encourage OEMs to make better Windows tablets, rather than aggressively compete with their own OEMs?

Just food for thought.


Yeah I am quite aware of that and I don't see any OEM even remotely motivated to do the job right. It has been 2 years since the introduction and the OEM's offering has been lacklustre to say the least. May be is it time to take things in their own hands.

I dunno about good quality. The store demos I've seen have seemingly seen more wear than they should have in just a few months, seeing as some already have the circuitboard underneath showing.

Mine, which has been in good care since November is starting to see very small signs of wear on the edges. I'm hoping it doesn't come apart or I'll be angry.

dead.cell said,
Mine, which has been in good care since November is starting to see very small signs of wear on the edges. I'm hoping it doesn't come apart or I'll be angry.

From what I've seen the MS stores (and maybe the support line?) are awfully generous with swaps for that condition.

TsarNikky said,
Is a two-piece tablet better than a small one-piece laptop?

It kinda depends on your use case. For example, if you like to hold your device like a book for reading, a tablet with detachable keyboard is a good fit for you. If you don't use your device as an e-reader then yes, a small laptop might be for you.

There are many use cases to consider, but it all depends on what fits YOUR needs the best..

TsarNikky said,
Is a two-piece tablet better than a small one-piece laptop?

I guess it is a matter of personal preferences; my favorite format has always been a Convertible one: I have both a Tablet and a Laptop.

TsarNikky said,
Is a two-piece tablet better than a small one-piece laptop

Another advantage I don't see talked about much is that you don't have to take your Surface out of your bag when going through security at the airport. Since it's a tablet, it doesn't have to be scanned separately. One less thing to worry about in the TSA zoo.

TsarNikky said,
Is a two-piece tablet better than a small one-piece laptop?
It's a two piece laptop and a once piece tablet. I use a Surface Pro 2 as my primary workstation at home and at work. I use it on my coach for content consumption/games at night etc. If you're going to use it as a "laptop" a lot the screen is too small. If you're going to use it like most use a laptop, in the same place all the time and rarely somewhere else, it's leaps and bound laptop options.

No sign of it yet in the EU stores.

I really hope this isn't another search and rescue for a SurfacePro or it's accessoires....
It's bad enough as it is in the EU.......

I think its pretty messed up that they don't have support for the Surface RT, their always trying to make it seem Unified and the same by calling them all windows 8.1, but as soon as you try to install certain things in the app store its a problem. Now it seems it will be the same for the peripherals.

Biglo said,
I think its pretty messed up that they don't have support for the Surface RT, their always trying to make it seem Unified and the same by calling them all windows 8.1, but as soon as you try to install certain things in the app store its a problem. Now it seems it will be the same for the peripherals.

*sigh*
The RT doesn't have the right connectors for powered accessories. It was something added in the pro and every model since the pro came out.

siah1214 said,
It was something added in the pro and every model since the pro came out.
Yup, including the Surface 2. Sucks for Surface RT owners I suppose, but then again that's what you get for buying a Gen. 1 product (don't worry, I got one too) and personally I am fine with its current battery life.

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