Microsoft giving away Windows Phones for Valentine's Day

Microsoft wants to make Valentine's Day a very happy one for two lucky people in the US. Today on the Windows Phone blog site, the company announced that it will give away two Windows Phone-based devices via its Twitter page tomorrow. The contest is open only to legal residents of the United States.

In order to win the contest, Twitter users must sent out one of the following two messages. One of those messages requires that users "tweet a 'Dear Droid' breakup letter with the hashtag #DumpingMyDroid." This sounds similar to a previous promotion where users were asked via Twitter to give their best "Droid Rage" story.

The other message will let users say how much the love a Windows Phone or how much they want to love with the hashtag #ILoveWindowsPhone. Microsoft will pick the two winners at random. In addition to getting a new Windows Phone-based device (the contest rules don't state which smartphone from which company you will be getting) you will also get a new Zune Pass for a year as well as free year of Xbox Live Gold.

Microsoft seems to be making a bigger effort to promote and market Windows Phone-themed products than it has in the past. Indeed, earlier this month the company started soliciting marketing ideas directly from Windows Phone users.

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Yeah sorry but this is retarded. If they keep trashing Android (and iOS) so badly and forcing their users to essentially start trash talking too is 5th grade bull crap if you ask me. If they had a better product, then there wouldn't be any need to trash talk Android and #DumpingMyDroid garbage. I will not degrade myself by tweeting something so stupid even though I did want to enter. I am really starting to dislike Microsoft's Windows Phone division (and in turn WP itself) even though I really have nothing against WP itself. Their marketing tactics are putting me off to the point that I reversed my decision to invest in one (for testing/web development purposes).

Their market share is complete crap. I was at our local .NET users group meeting just before Christmas (looking to hire programmers) and the speaker they had was from the WP team at Microsoft - complete douche bag and when asked about market share and usage he denied to answer, changing the topic with some stupid joke (but still what he said/didn't say and the way he said it pretty much spelled out "Yeah, we know we don't have many users at all but we're still gonna try to convince you to develop for our platform because it is so amazing. Regardless if anyone actually wants to buy into our crap."

xpclient said,
They are desperate. They weren't always like this, especially as far as bashing competing products go.

Hey, it's working for Samsung.

xpclient said,

Why not let the product quality and positive marketing work for itself?

That works well for certain kinds of purchases. Selling on quality relies heavily on word of mouth. That's not so effective here, in consumer gadgets, where the market changes rapidly and 90% of consumers would only talk about their favorite apps and not the platform/device itself. They aren't selling paper towels or toaster ovens, you know.

Heck, even those aren't selling on the quality of the product so much as the reputation of the brand, and brands like Bodum et al have had a LONG time to establish an expected level of quality.

People would know what to expect from Microsoft in terms of software, but that reputation doesn't carry over well for consumers to other types of products (Windows had little to no impact on the success of the Xbox platform). Since people don't 'care' about the OS on their smartphones as much as the culture and ecosystem (and cost), THAT'S what their marketing has to target.

They're doing what they can for cost, and their ecosystem is growing very quickly. All that's left is culture, and marketing culture is ALWAYS about smearing the competitor.

Joshie said,

Hey, it's working for Samsung.

And it worked for Apple, with the Mac brand. They were successfully able to tarnish the Vista brand. Though PC/Windows is much bigger than that, to be able to be destroyed like that.

Microsoft was forced to directly counter their marketing, with "I'm a PC".
Samsung has started using the same strategy.

I think that the time has come for Microsoft to up their marketing of WP7, seriously. All I think about now when I see these "get a free Windows Phone" things is that it comes off as desperate, a la "We can't sell our phone, so here's a free one".

Add to that the fact that they're still seriously lagging in market share, and I'd say it's time to give the marketting team a hard kick up the ass.

Majesticmerc said,
I think that the time has come for Microsoft to up their marketing of WP7, seriously. All I think about now when I see these "get a free Windows Phone" things is that it comes off as desperate, a la "We can't sell our phone, so here's a free one".

Add to that the fact that they're still seriously lagging in market share, and I'd say it's time to give the marketting team a hard kick up the ass.

Sounds like they're only giving away a couple of phones with this. I guess it depends on how much traffic it generates to see if it's worth it though. They've got an awareness problem right now. A lot of people don't even seem to know Windows Phone exists.

Majesticmerc said,
...

They're giving away *two* phones for free, for fun on Twitter, and with minimal effort also filling up Twitter feeds with stories about how Android sucks. It's hardly as if this is their main marketing campaign, it's probably just one or two people wanting to do something a bit fun and getting it done.

Majesticmerc said,
I think that the time has come for Microsoft to up their marketing of WP7, seriously. All I think about now when I see these "get a free Windows Phone" things is that it comes off as desperate, a la "We can't sell our phone, so here's a free one".

Add to that the fact that they're still seriously lagging in market share, and I'd say it's time to give the marketting team a hard kick up the ass.

Microsoft are too late to the chase, they're too slow. They've had their time, i doubt they'll give up, but I don't reckon Win Phone will get anywhere now. Windows 8, well, if that flops I reckon it could be the last major operating system by Microsoft. PC's will eventually only be specialist, for professionals and maybe gamers. This is all speculative ofc.

TrOjAn. said,
"The contest is open only to legal residents of the United States."
Always, always.

Microsoft contests/offers, in my experience, very rarely extend beyond the US. IMO it's one of their biggest failings.

Majesticmerc said,

Microsoft contests/offers, in my experience, very rarely extend beyond the US. IMO it's one of their biggest failings.


Could somebody please show me one example of a contest that extends across Europe and the Americas, for physical merchandise?

Or is this just one of those things people are never going to stop crying about on this site?

Joshie said,

Could somebody please show me one example of a contest that extends across Europe and the Americas, for physical merchandise?

Does it matter what other companies are doing? No, they should do better.
I'm a potential client and so is everyone from Europe and outside the US; thus they should extend such campaigns to the rest of the world.

First company that ships prizes worldwide will gain my respect, really.

Joshie said,

Could somebody please show me one example of a contest that extends across Europe and the Americas, for physical merchandise?

Or is this just one of those things people are never going to stop crying about on this site?


All Nokia contests / giveaways are global unless they are organised by country specific branches.

'where users were asked via Twitter to give their best "Droid Rage" store.'
Store? Or story?

'how much the love a Windows Phone or how much they want to love with'
Errr, what?

Moker said,
i'd love to win a free phone...but...

i don't tweet
i don't want to get rid of my droid.

lol. You are not getting one phone, but two. One is for your Valentine.

So that's a good enough reason to make a Twitter account. And I don't think they'll ask you to throw the Droid, or parcel it to them.

FMH said,

lol. You are not getting one phone, but two. One is for your Valentine.

So that's a good enough reason to make a Twitter account. And I don't think they'll ask you to throw the Droid, or parcel it to them.

Don't make a twitter account. I have been trying to delete mine for over a year now. It magically reactivates itself days before the time when it is suppose to be permanently deleted. Every time I change the password to something completely different from any other passwords I use so I know its not being hacked. Shady way to try and keep user numbers up.