Microsoft goes all smoke, but no mirrors with new ad campaign

Microsoft started its "Smoked by Windows Phone" campaign in January during CES 2012. It was a viral effort as Windows Phone rep Ben Rudolph challenged people at CES to complete tasks on their smartphones faster than he did on his Windows Phone device; clips of those challenges were later uploaded to YouTube. Most of the time, Rudolph won. The campaign evolved even more as Rudolph went to some California Microsoft Stores to offer the same "Smoked by Windows Phone" challenges to store customers.

 In a post on the Windows Phone blog site, Rudolph writes, " ... the videos of the challenges have been viewed over 500,000 times on YouTube; and the #1 request on the our suggestions page is to make an ad campaign featuring the challenges."

Now Microsoft is taking the campaign from a cheap viral marketing gig to a full fledged online ad push. Microsoft's Windows Phone blog site announced that a large number of popular web sites will begin running 15 and 30 second video ads that feature the "Smoked by Windows Phone" theme. One of them can be seen in the video above this post. Clicking through the ads will take visitors to the Windows Phone Facebook page, Rudolph adds, "This is just the beginning. Look for more videos and fun stuff soon!"

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22 Comments

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brianshapiro said,
Hey I'm Ben. I wear a black shirt, hoodie, shave my head, and I'm cool.
But we post on the internet so we're FAR cooler.

laserfloyd said,
But we post on the internet so we're FAR cooler.
Doesn't he also post on the internet? We should all aspire to be as cool as Ben one day...

ScubaDog said,

Wow, isn't that sad? You HAVE to install a piece of crap third-party launcher (a BASIC FUNCTION, by the way) just to have a shot at beating a "sub-standard" phone? #AndroidFail

No need to be a giant douche, I was merely creating a hypothetical ironic situation.

satukoro said,
No need to be a giant douche, I was merely creating a hypothetical ironic situation.

You noticed that ScubaDog's comment doesn't exist anymore? Yeah she know what a fail statement she wrote.

UndergroundWire said,

You noticed that ScubaDog's comment doesn't exist anymore? Yeah she know what a fail statement she wrote.

Isn't a mod required to delete comments?

UndergroundWire said,

So a Mod though she was extremely foolish and deleted it?

Sounds about right. Either way, my query remains. I wonder if anyone's combated Ben with a lookalike launcher.

Enron said,
I should bring a phone with a battery short so it actually smokes when it gets smoked by Windows Phone.

Rig it to explode when you 'accidentally' drop it...

Lachlan said,
I would love to bring an old brick phone in there and do it..

No need for it, I am sure you can appear with a tegra3 unreleased phone, with latest ICS and you will be smoked by a single core phone, in everything, minus benchmarks
LOL