Microsoft Goes Back to 'Hotmail'

Looks like Microsoft has decided to stick with the 'Hotmail' name for its popular webmail service:

"Just on the heels of another great release for the beta (M9), I'd like to share some interesting news to our loyal users. When we launch the mail service worldwide, it will be named Windows Live Hotmail. That's right! And for starters, some of you will begin to see the Windows Live Hotmail brand show up in the beta – first in our Microsoft internal version (dogfood) and eventually in the public version in the coming weeks.

As we prepare to launch the final version of our new web mail service, we recognize the importance of ensuring that our 260+ million existing customers come over to the new service smoothly and without confusion. By adopting the name "Windows Live Hotmail", we believe we're bringing together the best of both worlds – new and old. We're able to offer the great new technology that Windows Live has to offer while also bringing the emotional connection many existing and loyal users have with Hotmail."

View: Windows Live Blog

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The full name makes it look like it belongs to a larger family now - but I think this will probably be known as just "Hotmail" to most users...

Remember when it was know as HoTMaiL?

This has happened because Microsoft have probably gone to some noob families who don't have a clue about anything, know the Hotmail name and who have moaned about the new "Mail" name. Somehow, these people they've asked don't see the Windows Live concept. It hasn't been around long enough for people to accept and recognise it. I know a lot of people who still refer to Windows Live Messenger as plainly "MSN".

Enforce the name. Windows Live Messenger, and in this case Windows Live Mail, and people will get used to it. So what I'll say to Microsoft is don't start letting clueless families run your business.

clueless families take a big role in Microsoft's marketshare...
so ms will make it as convient as possible for them.
someday ms might shift to Live Mail (from Live Hotmail) -> small steps strategy...
but oh well...

-fm

Why don't MS design one unified Live service, instead of splitting it into Xbox, Zune and Office, and shoving everything else under Windows?

Surprise! I can access Windows Live under OS X! *gasp*

Xbox and Office are not windows branded. Media player and Internet explorer are.. a lot of things. but Office is office system and xbox 360 is xbox 360.
What makes it confusing to me is things like "live office" or things like that. Some serious cross-branding going on!

Microsoft really has a bad way of branding these Live services.
Windows Live Hotmail? That sounds so, stupid.
I liked Windows Live Mail better, but I guess it makes it easier to understand the Windows Live Mail Desktop program

Oh snap, and you thought Ford slapping the Taurus name on the 500 was weird...but still, hope the *@live.com emails still come

What on earth was the point in the stupid "windows live" branding anyway? They never needed to change the names, just improve the services and have their own road map. All Microsoft seem to do now days is jump in different directions all the time depending upon what the others are doing. They are the equivalent of the 9 or 10 year old child who copies their 15 year old siblings ways because they still don't know who they are. Stupid "Buzz words" like Windows "Live" only impress the marketing guys, for everyone else its quality of service that wins in the end but MS seems to have always been about what they can make from you with the so called Extras that incur the monthly subscription.

Hotmail was my original main email account but it made itself into my main spam account after attracting piles of spam each day. MSN Messenger is still on my system, Ive no need to upgrade to Windows live Messenger yet and everything else? well I get it from better services now days.

why?,MS you are mad,the name is too much now,the name should have been left alone instead of two names fused together

advancedboy said,
Everyone still calls MSN Messenger "MSN" (As in: go on MSN tonight!) where I'm from, so Windows Live doesn't seem to be catching on.

Definitely. People sometimes give me weird looks for calling it "Messenger" or "WLM."

Hmm........ what ?? It is now Windows Live Messenger ?

Oh,... I am always the last to know these kind of things...

Well, I just stick with "Gaim", I still shows MSN in Configuration.

Nooo... Windows Live Hotmail is too long...

Why don't they just change Windows Live Messenger to Windows Live MSN Messenger then?

Windows Live MSN Messenger doesn't quiet go does it? try saying it out loud you will feel stupid. And its a hell of a mouthful to say.

Anyway Windows Live Hotmail sounds good, plus it clears up all the name change confusion.

Sniper101 said,
quiet

I seriously hate to be a "grammar Nazi" but this is one of the mistakes that irks me to no end... The word you used was like this "You need to stop speaking so loudly and be quiet" what you meant to say was... "quite." Sorry, quit/quite/quiet and they're/their/there irk me... sorry to disrupt the conversation but I cannot stand that... my problem, but eh...

nihilistphx said,

I seriously hate to be a "grammar Nazi" but this is one of the mistakes that irks me to no end... The word you used was like this "You need to stop speaking so loudly and be quiet" what you meant to say was... "quite." Sorry, quit/quite/quiet and they're/their/there irk me... sorry to disrupt the conversation but I cannot stand that... my problem, but eh...

LOL

...at the end of the day, it's still Hotmail.

You can paint it up, dress it up and give it all the bells and whistles...it's still the email that it was last week and before that.

LunarFalcon said,
meh. Hotmail sounds kind of antiquated to me, I kind of preferred just "windows live mail"

That's because you're a marketing sheep.